Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
Marnie Beauchamp: Reinvent your listing presentation
Every agent knows the listing presentation is one of, if not the, most important tool to secure new listings. But many often fail to convert them. Coach Marnie Beauchamp explains where you might be going wrong and what you can do, right now, to fix it.
The best in the west: luxury homes in WA
Leveling up: How to grow from real estate agent to million-dollar agent
When it comes to making your mark as a million-dollar agent, times have changed.
How to build a personal brand that connects
While good results and peak performance will no doubt attract clients, what matters more is how you make…
Behind the scenes: How a $35 million-plus property sold in four days
Selling a property for more than $35 million in just four days might seem like a whirlwind feat,…
How to market a tiny apartment with a toilet in the shower
Take a peek inside South Australia’s most luxurious sales
How top agents sell elite properties
Why sales agents need buyer’s agents in a surging Sydney market
It’s never been a better time to be an agent; and a worse time to be a buyer.
Tom Ferry: Four creative hacks to get more listings
YouTuber and real estate coach Tom Ferry has revealed his top four 'no-brainer' hacks to generate listings, which…
Six great Mastermind insights
Incredible. That’s the word that comes to mind when I consider the way that this year’s Mastermind. With…
Great expectations: Why real estate and pets aren’t that different
What do pets and real estate have in common? Caroline Bolderston says it's a lot. In this column…
How We Sold It: Malumba Estate
Not just any old marketing campaign will do when the home you’re selling is worth many millions.
The importance of face-to-face connections: Geoff Trebble
After 38 years in real estate, Geoff Trebble has found the perfect balance between adapting to an ever-changing…
Tom Ferry: Four creative hacks to get more listings
YouTuber and real estate coach Tom Ferry has revealed his top four 'no-brainer' hacks to generate listings, which…
Don’t fake it to make it: Caroline Bolderston
Consumers have woken up to sharp suits and smooth sales pitches. They want honesty and service more than…
Why you shouldn’t put all your prospecting eggs in your listing presentation basket
If you have all your eggs in one basket, you're in danger of breaking them all at once.…
Safety, certainty and incontestable value: The new listing presentation with Claudio Encina
Real estate agents need to ditch flashy sales pitches and go back to basics and create ‘incontestable value’…
How We Sold It: 15 Westminster Court, Sovereign Islands
Marketing luxury homes needs to be done with precision. Here, Ray White Sovereign Islands sales executive Edin Kara…
How to find the real story in real estate copy: Kylie Dulhunty
Property editorials don’t have to be boring, says Kylie Dulhunty. Properties have personalities, and those come as much…
Top luxury sales across New South Wales
We’ve collated a stunning list of some of the most luxurious homes that have sold in NSW over…
How to avoid these seven common website mistakes that could be losing you leads
Digital marketing is a vital component in today's market. But as SEO continue to evolve, it can be…
How the spring selling season is shaping up: Mathew Tiller
LJ Hooker head of research Mathew Tiller has revealed how restrictions will impact Spring selling and what to…
Empowering the agent: 30 minutes with REA Group’s Simon Hope
Online auctions and virtual inspections are part of real estate’s ‘new normal’. But technology and data are not…
How to use video for leasing in lockdown: Marcel Dybner
Besser + Co partner Marcel Dybner has revealed how using videos for rental leases has significantly helped maintain…
How to beat call reluctance as a real estate agent
Know you need to start cold calling your prospects, but can't actually pick up the phone? Jet Xavier…
Five useful beliefs to help you drive sales: Chris Helder
Ever tried positive thinking? If you have and you achieved mixed results (or no results), you’re not alone.…
How to create engaging real estate video content that will generate quality leads
Jen Sylvester is a Massachusetts-based RE/MAX agent who has been developing her video content generation for the past…
What 30 days of Facebook Live taught me about confidence on camera
A 30-day experiment in 2021 helped Samantha McLean get comfortable on camera, find useful topics and follow through.
