Build your personal brand and fill your lead pipeline like Ryan Serhant

Real estate agents seeking a personal brand akin to the status and followers Million Dollar Listing New York superstar Ryan Serhant has generated can learn how he did it with a new course.

SERHANT. Ventures, the education and innovation arm of SERHANT. has announced its latest Sell it Like Serhant course How to Build Your Personal Brand, which gives real estate agents and sales professionals worldwide the tools and strategies to scale their lead pipeline and generate more referrals with a three-phase approach, will launch this Wednesday, 24 November 2021.

SERHANT. Ventures President Kyle Scott said the course comes at a time when there are more options than ever for real estate agents to stand out in the sea of salespeople in their market, and it’s often confusing to choose which levers to pull to create a lead-generating brand.

“An agent’s personal brand is the ultimate tool in creating compounding interest when it comes to generating leads,” Mr Scott said.

“A personal brand is an investment. Getting started building your brand today pays off exponentially over time, but the growth only comes if you run it like a machine in autopilot, much like the best investments.”

The Serhant Brand Strategy System is a time-tested blueprint for agents to create their core identities, share consistent content on strategic social platforms, and amplify their successes through partnerships and PR. 

Ryan Serhant created the system as he grew the SERHANT. brand and his personal brand to  the most followed real estate brand in the world with more than four million followers. 

This course takes his successes and deconstructs them to share with and teach others, as well as enhance the training by including additional industry experts.

In How to Build Your Personal Brand, agents will master the entire three-phase Serhant Brand Strategy System, including:

  • Core identity: Agents will learn to differentiate themselves by clearly articulating who they are and what they stand for – both professionally and personally. This section of the course is taught by Ryan Serhant as he shares his proven blueprint for building a distinguished brand identity across all touch points.
  • Consistent content: Agents will learn how social media channels work with step-by-step guidance for creating regular social media content and an email newsletter. Taught by Tyler Mount, an award-winning producer with more than a decade of experience working in digital marketing, this section will help agents see best practices for content, using creativity, cadence strategies and communications tips across all platforms. 
  • Shout it from the mountaintop: Taught by Alyssa Garnick, an award-winning PR professional and campaign architect, this part of the course focuses on gaining awareness, differentiation and credibility as a personal brand through third-party validation and it provides an easy-to-follow roadmap and workbook exercises to guide the art and the science of becoming your own PR person.
Ryan Serhant with the SERHANT. team.

“We designed this course, and our entire membership program, for agents with any level of experience to gain the knowledge and skills they need to put their lead generation on autopilot, and in the process, to achieve their limitless livelihood,” Mr Scott said. 

“Personal branding is not optional in real estate today. 

“We’ll show you exactly what it takes to build a world-class personal brand that will keep you top of mind, expanding your reach to new clients and referrals for years to come.”

To learn more about the Serhant Brand Strategy course click here

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Samantha McLean

Samantha McLean is the Co-Founder and Managing Editor of Elite Agent and Host of the Elevate Podcast.

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