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Elite Agent
How to make the most of the hours in your day: Caroline Bolderston
One of the laments regularly heard in real estate is that there is never enough time in the day, says Coach Caroline Bolderston. How well are you managing your diary?
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CASE STUDIES
Integrity and Persistence, Craig Caughlan
Craig Caughlan is a well-respected agent at Dukes Estate Agents in Penrith, NSW. Starting in real estate at the age of 40, he is consistently recommended for his integrity and sincerity. Craig’s long-term clientele and incredible sales record both provide evidence of the focus he places on each and every client. What motivated you to get into real estate? My…
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Elite Agent
Waste Not, Want Not: The Revolving Door of Real Estate
As a leader, your greatest assets are your time and your people. You need to make the most of both, say John and Stephanie McCloskey. WITH 80 PER cent of new entrants to real estate gone within 18 months, it seems that some businesses should just have a revolving door! The old approach of ‘you’ve got a desk, you’ve got…
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Elite Agent
Three Ways to get an Unfair Advantage Over Your Competition
REAL ESTATE COACH AND trainer Tom Panos is well known for teaching agents how to attract business and not just chase it. His podcast with John McGrath “Million Dollar Agent” has drawn an enormous following online. Here are some of the top tips from the podcast this year. KNOWLEDGE IS NOT POWER Knowledge used to be power, but Google is…
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CASE STUDIES
Anthony Lapadula: Jellis Craig Northcote, Victoria
Anthony Lapadula has been in the real estate industry for 10 years. He joined Jellis Craig in 2007, initially in the Ivanhoe office, and is now a senior sales consultant and auctioneer. Anthony specialises in Melbourne’s inner north market, particularly Northcote, Fairfield, Ivanhoe, Ivanhoe East and Eaglemont, concentrating on the $1m to $4m price bracket. He has been recognised by…
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EPM
Team Spirit
Sarah Dawson of Rockend shares her ideas on teamwork and ensuring your team’s success. PROPERTY MANAGEMENT teams come in a variety of sizes and with a diverse range of rent rolls. While all these teams operate differently, there are some common strategies and practices that successful teams use to operate more effectively. It’s important to remember that your rent roll…
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EPM
Close Collaboration
Getting the sales team and the property management team to work effectively together so they are referring business to each other is no easy task, but Brett Greensill, Principal of LJ Hooker New Farm, has pretty much managed to perfect it. Having started the business from scratch, he and his partner Andrew Clough now manage around 1,000 properties, with close…
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EPM
Kevin South: Toop & Toop Hyde Park, SA
Kevin South of Toop & Toop was interested in real estate from a young age. Property management was only supposed to be a temporary stop, but after winning Rookie PM of the Year in his first year he never looked back. Ten years later he’s still here and achieving excellence in his local area of Hyde Park, SA. What made…
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EPM
Above and Beyond: The New Customer Service Normal
In the past a basic level of customer care was considered adequate for both landlords and tenants. Now, thanks partly to social media, a little more effort pays dividends. Natalie Hastings explains why. Long overdue and very welcome, the real estate industry is starting to finesse its reputation with a combination of compliance and an earnest focus on the service…
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Elite Agent
Why No One Likes a Keyboard Warrior
Lisa B looks at the problem of malicious comments posted on social media and why you should never be drawn in. YOU MAY not be familiar with the expression, but you’ve almost certainly noticed strange, weird, and sometimes vicious and cruel comments in forums and on social media. Maybe you’ve been a victim yourself. So what exactly is a keyboard…
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Elite Agent
Stay Humble, Stay Hungry
MEDIOCRE; IT’S A WORD MOST people hate. For real estate agents it’s a time, a phase in their career, they want to skip past quickly. Josh Phegan explains how you can make the big leap from good to great. SO HOW DO you leapfrog past the point in your career where things are moving along okay but not setting the…
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EPM
How to Hire a BDM
Tara Bradbury explains the qualities you need to look for in hiring a BDM for your property management business. Choosing the right BDM is essential for any real estate agency that wants to achieve fast and consistent growth in 2015. Before you even advertise for the vacant position, it is important you understand and develop a proper job description. From…
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Elite Agent
Skimmers, Sceptics and Soakers: are You Reaching Them All?
CARL QUESTED ANALYSES the different ways we read and process information. Our marketing needs to appeal to all three groups, so how can this be achieved? WHEN AGENTS create their marketing, they rarely have a consumer testing group set up to check their message is on point. Usually they’ll write something they themselves would like to read, get it spell-checked…
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BEST PRACTICE
Super Team, Super Service
JEREMY ROSENS OF Gary Peer St Kilda examines how to define roles and recruit the perfect team to create your ideal Effective Business Unit (EBU). IN REAL ESTATE, just like in any other industry, we should always be looking to be smarter and more efficient, while keeping a strong focus on the customer. This mentality extends beyond systems and technology.…
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Elite Agent
The top 10 qualities of the top 10 per cent
Michael Sheargold is a respected business coach and performance expert. He has completed thousands of coaching sessions in his career. How does your attitude and productivity stack up against the top 10 per cent in the industry?
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EPM
5 KPIs to Keep Your Property Management Business on Track
Key Performance Indicators or KPIs are business metrics used to measure, monitor and manage your property management team and business. They show you how effectively targets, objectives and goals are being met and whether or not your property management business is on track to success. Jo-Anne Oliveri discusses which KPIs should you be setting, and why. SETTING KPIS is critical…
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Elite Agent
Think Bigger
REAL ESTATE INDUSTRY COACH, mentor, thought leader, CEO and now star of the TV series Shark Tank, John McGrath spoke frankly and exclusively to Elite Agent about why today’s agents need be “straight-talkers”, how he feels about current developments with portals and property marketing, agent ethics, integrity, and community. In Part One of our two-part interview, John discusses how agents…
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Elite Agent
Glenn McGrath: Line and Length
Many parallels have been drawn between the world of elite athletes and successful business people, centred around the themes of consistency, visualisation, mindset and peak performance.
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Elite Agent
Emmy Thies: Passion for People
EMMY THIES IS THE PRINCIPAL of House Estate Agents in Toowoomba. Having started her own office at the age of 23, just five years later she has a thriving business with a team of 25 people and a bag of prestigious awards. With an unmatched energy, zest, and passion for both real estate and her team, Emmy speaks frankly about…
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EPM
Fitting it All in – and Finding Time for You
Heidi Walkinshaw discusses how to get your time management and productivity under control, even taking into account the odd inevitable emergency. Time! That elusive beast that makes minutes turn into hours and days into weeks all in the blink of an eye, sometimes leaving us wondering ‘how on earth do I fit everything in?’ The demands on property management teams…
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Elite Agent
Interest Rates – How Low Can They Go?
IN FEBRUARY THIS YEAR the Reserve Bank of Australia once again lowered the cash rate by 25 basis points to 2.25 per cent, the lowest we have seen since the 1950s. Some economists say they would not be surprised if we see the cash rate fall to 1.5 or 1.75 per cent. RIGHT NOW IN AUSTRALIA, the available information suggests…
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