Search Results for: Andy Reid
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BEST PRACTICE
Great at sales? It doesn’t necessarily mean you’re good at business
In real estate, the progression from high-performing agent to business owner is often seen as a logical next step, achievable with a strong GCI, a Cert IV, and enough drive to back yourself. But while the barriers to entry are low, the knowledge required to build and sustain a business is anything but with limited formal education in operations, time…
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Real Estate News
BDM Summit & PM Summit 2025 – How Two Industry Leaders Created the Events That Changed the Game
When Sarah Cincotta, founder of RISE with Sarah Cincotta, and Hermione Gardiner, founder of Sidekick Coaching and Consulting, started their careers in property management, they quickly noticed a recurring pattern—BDMs were expected to generate leads and convert landlords with little guidance, while PMs juggled retention, client relationships, and mounting workloads in an increasingly competitive market. Both spent years refining their…
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BEST PRACTICE
Don’t wish for it to be easier, wish that you were better!
Learn how overcoming industry-wide excuse culture and focusing on skill improvement can lead to better conversion rates, stronger client relationships, and long-term real estate success.
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OPINION
Why we need to stop reacting to market sentiments
Andy Reid: "As an industry, we are way too reactive in our actions, and way too dependent on the news to write our professional story for us."
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Elite Agent
The changing face of real estate influence: Behind the lists
Looking back through our Industry Influencer lists since 2017, one thing stands out – what we value as leadership in the real estate industry has changed fundamentally. Now that we’ve been able to quickly analyse data (thanks to generative AI) from these lists over a long period of time, it’s worth pulling some threads together and creating a story. First,…
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National
Top 50 Australian Residential Real Estate Industry Influencers 2024
What a year it's been for real estate - From AI-powered platforms reshaping the industry to market-shifting policy changes and record-breaking sales, 2024 has delivered more than its share of surprises.
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Elite Agent
Bringing the “magic” back into sales
Learn how to move beyond being an order taker in real estate. Master the art of selling, improve conversion rates, and bring humanity back to your sales strategy for better results.
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Thought Leaders Podcast
On Closer Inspection: Because someone has to say what everyone is thinking…
"Reunited and it feels so good..." 🎵 Elite Agent publisher Mark Edwards and editor Samantha McLean are back together behind the mic for a unique new segment of the Elevate podcast called "On Closer Inspection" - taking a deeper (and definitely much cheekier) look at the stories shaping the real estate industry today.
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Real Estate Content
Do ‘nice agents’ finish last?
Being likeable is important, but Andy Reid, renowned auctioneer and real estate expert, points out that "nice agents" often fall into the trap of appeasement.
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INDUSTRY NEWS
Sydney and Melbourne’s unit markets struggle despite affordability gains
Despite improving affordability in some areas, certain unit markets in Sydney and Melbourne are failing to attract buyers, according to new research from CoreLogic.
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CONTRIBUTORS
Auctioneers and agents: teaming up for big wins
Auction Day…for many, the focus is purely on the transaction.
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CONTRIBUTORS
Andy Reid: “Let’s talk about mental health in real estate”
We’ve had lots of chat around the topic of mental health recently, and some amazing efforts have been made to improve, support and mentor those in the industry when it comes to their mental wellbeing such as the RISE Initiative & the associated ‘Real Care’ app which has just had an upgrade to its user experience.
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Elite Agent
What impact will the permanent underquoting taskforce have in Victoria?
Consumer Affairs in VIC drew a bit of a line in the sand this week, declaring that their 2-year taskforce ‘trial’ to police underquoting challenges was a success and they were making the taskforce a permanent fixture in their outfit.
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INDUSTRY NEWS
Elite Retreat auction raises over $30,000 for children’s charity
A successful charity auction at this year's Elite Retreat on Hayman Island has raised more than $30,000 for Steve’s Caroll’s Digital Live bike ride, supporting the children's charity Hands Across the Water.
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Elite Agent
Andy Reid: The value of loyalty – affinity, attachment and trust
One of the biggest leaks in the bottom line of a business P&L can be attributed to concerns around loyalty, from both customers as well as the people in your business.
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Elite Agent
New to the real estate industry? You need Andy Reid’s top pitfalls to avoid and tips for success in your first year
If you're new to the real estate industry, no matter your role, it's completely normal to find yourself thinking, "What is going on?!" in those first few weeks.
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Elite Agent
Andy Reid: Auctions are a team effort, not a solo performance
The campaign’s run its course, the buyers have been through, and the crowd has formed.
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Real Estate News
Smart glasses could enhance auction transparency
Virtual reality smart glasses have the potential to bring greater transparency to the real estate industry and help auctioneers and agents improve their craft, but they won’t become widely used until they are mainstream in people’s homes.
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CONTRIBUTORS
Andy Reid: 5 things to avoid to maintain your commission level
One of, if not the, most common challenge agents I work with, is maintaining commission levels.
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Elite Agent
Are rituals better than routine in real estate?
‘Ideal day’, ‘follow the process’ and ‘routine’ are all common phrases you hear in real estate that are designed to help agents generate the most deals and the best results.
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Movers and Shakers
REIA names the finalists for National Awards for Excellence
The Real Estate Institute of Australia (REIA) has named the finalists for this year's National Awards for Excellence, highlighting those in the industry who are leading from the front.
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Movers and Shakers
Auctioneer of the year chasing a record with the Good Friday Appeal home
Real Estate Institute of Victoria’s (REIV) 2023 Senior Auctioneer of the Year, Greg Brydon, from Ray White Cheltenham, is chasing a record price when he calls the action for the property being sold as part of the Good Friday Appeal.
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Elite Agent
Andy Reid: why you need to become a farmer, not a hunter
Whether you are cold calling, door knocking, using AI or the latest algorithm-busting social media ads to generate opportunities, you still need to know how to convert those leads into business.
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Thought Leaders Podcast
AI with heart: Samantha McLean on blending AI with AQ and EQ, finding opportunities in the challenges and taking high performance to the next level
In a changing landscape where adaptability is key, Samantha McLean shines as a guiding light, masterfully blending AI with human insight to turn challenges into a springboard for breakthroughs for those who can successfully blend the two.
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INDUSTRY NEWS
The top 50 residential real estate influencers for 2023
There is rarely a dull day in real estate. From mergers and acquisitions, record sales and the AI boom, 2023 has once again been a year for the record books.
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Thought Leaders Podcast
Beyond the transaction: Andy Reid on high performance, mastering emotional intelligence and why developing a farmer’s intuition could be your secret weapon
In an industry where early setbacks are often seen as roadblocks, Andy Reid masterfully reveals the tactics the top 20 per cent of agents use to build lasting client loyalty, defend their fee and offer discernable value that’s unbeatable.
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OPINION
To auction or not to auction, that is the question!
With clearance rates dropping, volume of buyers on the wane and the logical price of the market drifting further away from vendor expectations, the general ritual has been to move away from the auction process and head towards private sale.
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SUPPLIER NEWS
Introducing the 2021 AREAs finalists
REA Group has this week announced the finalists for the 2021 Annual REA Excellence Awards (AREAs) with winners set to be announced at state-based events on 24 March.
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OPINION
The impact of the Lords of Property Instagram page
A few days ago, I received a link to an Instagram account along with a laughing emoji. The account was called Lords Of Property, which instantly made me cringe at the thought of what stomach-churning content could potentially be on it. I was expecting to see rented Lamborghinis, no socks, and other stuff disguised as ‘motivation’ spewed from some self-idolising…
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Real Estate News
Good Friday Appeal Charity Auction sets new record
The hammer has fallen on this year’s Good Friday Appeal Charity Home Auction in Victoria, with the fully furnished Vogue 34 Henley home at Rathdowne Estate setting a new record of $903,000.
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Real Estate News
Receivers release second batch of Mission Beach properties
Prospective buyers looking for a tropical sea change are in luck, with a variety of houses and vacant lots in the tropical village of Mission Beach, in far north Queensland, hitting the market.
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Real Estate News
Andy Reid handed the hammer for Good Friday Appeal charity auction
After 13 years at the helm of the annual Good Friday Appeal Charity Home auction, Real Estate Institute of Victoria’s Master Auctioneer and four-time winner of the institute’s Senior Auctioneering competition Adrian Butera is handing over the hammer.
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Real Estate News
2020 REIV Awards: The complete winners list
Check out the acceptance videos from all the winners, and the complete list of winners and finalists.
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GUEST INTERVIEWS
How smart tech can supercharge lead generation
This episode of the Elevate podcast is brought to you by Connect Now Alex Ouwens is co-founder of Ouwens Casserly Real Estate, better known as OC. Helmed by Alex and his business partner Nathan Casserly, OC…
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Real Estate News
Auctions this week: Clearance rates continue to tick higher on low volume
Auctions this week: Clearance Rates Continue to Tick Higher on Low Volume It might be the middle of winter in Australia, but that hasn’t stopped the resurgence in the auction clearance rate across the country. In Sydney, the preliminary clearance rate was up to 81.5%, its highest in more than 18 months. In Victoria CoreLogic…
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