Samantha McLean
Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
Partnering for experience
It’s no secret that agents find it quite challenging to ask consumers to rate them on various platforms including realestate.com.au, Google, Facebook or via a video or written testimonial.
Tara Bradbury – Building A Rent Roll From Scratch
10 things to attract top Gen Z talent to your business
It wasn’t that long ago that folks out there were scratching their heads trying to work out ways…
Move over Airbnb, it’s time to share the pool and the backyard
The world of real estate services enabled through PropTech changes fast, so we’ve completed a round-up of some…
Elite Agent primer: Walk on the wide side
The dream house for consumers in the future may not include a white picket fence. Samantha McLean explains…
Perry Marshall – The network effect and how to build a business that lasts
The Leadership Diaries
10 tips to becoming more confident and closing more deals
Confidence is something people are looking for in order to go to for bigger clients, talk to important…
Jeff Turner: How to future-proof your real estate business
Jeff Turner has been a leader in all things digital in the real estate industry for decades -…
Hayley Mitchell: How to increase productivity in property management
Hayley Mitchell started in real estate in 1999 and has worked in all facets of property management. She’s…
Mark McLeod – The fundamentals of business growth in real estate
“Time is the currency in which you deal in. How well you use that time will determine the…
Elite Agent primer: 5 ways 5G could impact the property industry
What is 5G? 5G is rapidly rolling out in many countries throughout the world and is the latest…
Starting a real estate business in a niche market – Adrian Wilson
With nearly 20 years of real estate experience and an MBA under his belt, Adrian Wilson is a…
Jason Rose – Optimising Vendor Marketing Campaigns
Jason Rose began his career in real estate back in 1987, specialising as an auctioneer, traveling all around…
100 episodes of Elevate – Claudio Encina, Samantha McLean and Mark Edwards
Claudio Encina takes the host chair asking the burning questions about how the podcast started, some of our…
“The Cheat is not the Treat” (or what I learned during a 30-day challenge – and beyond)
Have you ever given any thought to how making tiny, incremental changes might change your life? I challenged…
What Gavin Rubinstein did next – Episode 99
Gavin Rubinstein, lead agent of Ray White The Rubinstein Group has proven himself to be among the best…
Timeliness, insight, perspective: A look into REA’s new reporting tools
Over the past 12 months realestate.com.au has launched several new products for agents and added enhancements to many…
What the Best Real Estate Agents Are Doing: Stu Benson – Episode 98
The best real estate agents know their market, its demographics, its historical issues, and the needs of the…
How To Maximise Digital Marketing For Real Estate: Lisa and Mark Novak – Episode 97
Digital Marketing, for real estate agents can be tricky business. You don’t want to come across too sales-y…
‘Tremendous benefits’ – What the Rockend acquisition means for real estate
The Australian Rockend family last week became a lot larger, with the acquisition of the company by global…
Rockend acquired by global software provider
MRI Software (“MRI”), a global provider of real estate software solutions has acquired Australian market leader Rockend. For…
Tips For Reaching Peak Performance: Wayne Pearce OAM – Episode 95
“Peak performance” is a term that can apply to many disciplines - sports, entertainment, business, politics - and…
Alexa, find me a realtor (and help me move in)
Amazon.com made a move into the real estate business announcing a partnership called Turnkey with US Real Estate…
Auctions this week: Clearance rates continue to tick higher on low volume
Auctions this week: Clearance Rates Continue to Tick Higher on Low Volume It might be the middle of…
McGrath recognises top performers
Twenty-two of McGrath's best were honoured at the annual awards last Thursday night in Sydney. Recognising the highest…
Things are looking up for the Australian Real Estate Market: Matt Lahood
The Australian Real Estate Market has seen its share of difficulties in the past 12 months. With an…