Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
The Bachelors’ Alesia Delaney returns to real estate in Sydney’s Eastern Suburbs
If you walk into a cafe in Sydney’s Eastern Suburbs and spot the familiar face of The Bachelors' star Alesia Delaney, she won’t be there with her boyfriend from the reality TV show, but she will likely be meeting with a real estate client.
The deal: Marty Fox on work ethic, success and building a brand
Marty Fox has always challenged the status quo and pushed the boundaries of opportunity. It's an approach that…
Mark McLeod: Why volume, not GCI, is the important KPI right now
Are you ready to take advantage of the current real estate market? Despite the obvious challenges, opportunities still…
Claudio Encina: the listing presentation mistake you don’t want to make
Would your business improve if you could convert more appraisals to listings? Top coach Claudio Encina lets you…
The 5 minimum daily activities you need to do to generate income
In the hectic life of a real estate agent, it's easy to get distracted and focus your time…
How honesty in advertising is paying off for one Melbourne real estate agency
Forget “This house has good bones”, the signboard out the front of a MATTHEWS. listing is much more…
Sustainable and cost-effective autumn styling
As we head into the cooler months, it’s time to spend more time indoors. To kick off autumn,…
Jimmy Burgess: why comfort is a killer
Comfort is the enemy of growth according to top US real estate agent and coach Jimmy Burgess.
The simple fixes clients can make to help their listing stand out
It's an age old problem: You want your sellers to do everything they can to make their property…
Zoom open homes tell the real story behind your listings
Zoom is a powerful tool in the real estate industry, as it provides agents with a unique opportunity…
Manos Findikakis: why speed is currency
Imagine this - you’re about to make one of the biggest emotional and financial decisions of your life.
Dean Yeo and Samantha McLean: Top 5 marketing tips
Elite Agent's Samantha McLean shares her top five marketing tips in conversation with businessDepot's Dean Yeo.
5 types of copy every property listing needs in 2023
Buyers have their pick of some 11,500 properties listed every week in Australia, so marketing matters if you…
Top 5 tips for reinventing your listing presentation
Every agent knows the listing presentation is one of, if not the, most important tool to secure new…
Dan Argent: How to make 2023 the year to shine (and not decline)
We can all agree that 2023 is going to look vastly different to 2022. The decline in property…
Record-breaking results: how Marcus Chiminello set two state records in one week
It's safe to say 2022 has been a pretty good year for Marcus Chiminello. The Marshall White Stonnington…
Top 5 marketing tips for savvy agents
There are tens of thousands of real estate agents in Australia, so how do you make sure your…
5 steps you can take now to make this holiday break super productive
The traditional ‘off season’, when activity in the world of real estate drops over the Christmas slowdown, could…
Make your marketing meaningful: Hannah Gill
Potential clients are spoilt for choice when it comes to selecting a real estate agent or property manager,…
How to keep up the momentum until the end of the year
Top coach Claudio Encina answers questions about finishing the year with momentum and how to target expired listings.
Property styling tips for Christmas 2022
With only a month to go until Christmas, property stylist Justine Wilson says this year is all about…
David Walker: Developing a high-performance culture
If you’re going to succeed in one of the most competitive real estate markets in the country, you’re…
Dynamic duo makes perfect match with eXp
Melbourne real estate duo Renea Gilles and Sharyn Weir say they have found the perfect partner to drive…
Caroline Bolderston: How to generate more buyers
When it comes to selling, every agent wants to put their best foot forward. But it's not always…
Samantha McLean: Bring back the handwritten note
How long since you wrote someone a note, with a pen and paper? Here are five reasons to…
Sydney penthouse trends that hold their value
Nothing beats the view from on high! Despite a slowing market, it’s still been a landmark year for…
Time use survey shows a more relaxed lifestyle in most, but not all, of regional Australia
Every 15 years, the Australian Bureau of Statistics conducts a time use survey. Around 2,000 households are given…
Ryan Suhle: How to kick start your career by focussing on productive hours
Young gun Ryan Suhle is still in his first few years of real estate but has already hit…
Why reducing your fees is not the answer
I recently attended a seminar presented by REISA, Macquarie Bank and BDO. Drawing from the research that was…
Imogen Callister: marketing that works in a slowdown
Generating listings and making sales is simple in a booming market. But how do you generate the same…
What is the biggest opportunity in property right now?
There is an old piece of investment advice that specifies that you should buy when the market is…
How to win high-end listings with Josh Flagg
Josh Flagg is one of the best-known real estate agents in the world, rising to fame in 2006…
Will the housing downturn be over sooner than we think?
Investors in the US have just started behaving very differently.