Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
Should you ever negotiate your commission as a real estate agent?
Commission negotiation is a hot topic in real estate, but the truth is, discounting your commission isn’t always the right move. Whether you hold firm or make strategic concessions, the key is understanding when, why, and how to handle these conversations like a pro.
Mastering the art of booking more appointments
In real estate, everything starts with a simple formula: book appointments, get contracts signed, and repeat. Yet, as…
From Cluttered to Clear: How Matterport’s Latest Tools Transform Property Presentations
This is part one of a four-part series examining Matterport's latest releases and their impact on property marketing.…
Mastering the art of cold calling
For real estate agents, the first 10 seconds of a cold call can determine success or failure.
Bringing the “magic” back into sales
I’m guessing that you’ve heard the words ‘all agents are the same’. Well, right now, if we’re being…
It’s Not Just The Extra Mile; Every Inch Counts
We've seen our industry move from 'customers for life' catchphrases to today's obsession with instant leads and quick…
2025’s Election Year Calendar: Your Guide to Smart Listing Strategies
The Agency Real Estate CEO Matt Lahood warns agents against waiting until February to start their 2025 campaigns,…
Are you marketing with a blindfold on?
TikTok uses 78 data points to form a complete picture of you. How many data points are we…
Andy Reid: The value of loyalty – affinity, attachment and trust
One of the biggest leaks in the bottom line of a business P&L can be attributed to concerns…
Five video content ideas to boost your online brand
Video continues to become more important in the world of real estate, and clever videos can attract a…
Andy Reid: Auctions are a team effort, not a solo performance
The campaign’s run its course, the buyers have been through, and the crowd has formed.
The psychology of home staging: influencing buyer perception
Buyers form an opinion in seconds, and most of it is emotional. Property stylist Justine Wilson on what…
How agents can get more out of their CRMs in 2024
Prospecting in the digital age presents agents with a huge range of opportunities, but it can be complicated…
10 ways to warm your home, and buyers’ appetites, this winter
As winter approaches (it certainly felt like it for me last weekend!), creating a warm and inviting atmosphere…
Bianca Denham: What do sellers really want?
There’s a natural gap that exists between sellers and buyers, a tension that is to be expected in…
What to do when your business stalls
When it comes to moving your real estate business forward, that growth doesn’t have to be in a…
Darren Krakowiak: Stop procrastinating, start prospecting
Turn procrastination into prospecting with practical strategies for building stronger relationships, expanding your network and creating a consistent…
Marnie Beauchamp: Unconventional strategies for nurturing your pipeline
One of the biggest challenges as an agent is effectively managing your sales or property management pipeline.
Andy Reid: 5 things to avoid to maintain your commission level
One of, if not the, most common challenge agents I work with, is maintaining commission levels.
7 ways you can build trust with your clients today
In real estate, trust is the currency that powers success.
Darren Krakowiak: The questions to ask before you pitch
The ability to effectively qualify opportunities before you pitch for the business is an indispensable skill in commercial…
Claudio Encina: How to transform pain into pleasure for your vendors
Working with vendors to accept an offer can be challenging at times.
Maximising sales with sustainable property styling
In today's real estate market, sustainability isn't just a buzzword; it's a critical factor influencing buyer decisions.
The secret to selling $50 million worth of property in just one day
An incredible four-storey property, that the owners spent three years fighting in the Land and Environment Court to…
Autumn styling to leave buyers inspired
As the leaves change and the weather cools down, Autumn provides the perfect opportunity for your vendors to…
High value and high heels: How Natalie Tonks redefined real estate
When vendors sign Natalie Tonks to sell their home she promises them four things - high energy, high…
Jimmy Burgess: How to reengage a prospect that ghosted you
In the ever-evolving world of real estate, mastering the art of conversation can significantly impact your success.
Andy Reid: why you need to become a farmer, not a hunter
Whether you are cold calling, door knocking, using AI or the latest algorithm-busting social media ads to generate…
Bianca Denham: Don’t skip past laying the foundations for success
There’s an interesting, and somewhat surprising statistic about the career trajectory of a real estate agent - most will…
10 property listing cliches and why you need to avoid them
My best friend is selling her property and, needless to say, it’s a bit of a stressful process.
Nerida Conisbee: Why Australia’s luxury homes have outperformed the market
Over the past decade, luxury houses have experienced a far stronger rate of growth than the rest of…
Colour splash: Beige bows out to vibrant 2024 interior trends
Bye, bye beige and hello colour!
14 tips to keep you on track when the latest real estate prospecting trend comes knocking
Being a top-tier real estate agent is a simple business. Why? Because there’s just one thing you need…
Maximising the allure: How to prepare homes for a new year sale
As you approach the end of the year, it’s time to put in some prep and get 2024…
Nerida Consibee: Which suburbs do best over the summer months?
Spring is generally seen as the peak selling season.