EPM
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Raise Your Profile!
You have chosen a career in property management and you are passionate about what you do. You’d like to be recognised by the community and the industry. Where to next? Here are 15 ways to build your profile from Loretta Morgan. GET A TRACK RECORD. GET EXPERIENCE. Be eager to learn and learn from the best. Research your leading…
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Why You Need a Service Charter
Did you know that the quality of your customer service can correlate directly with your business’ bottom line? Positive customer service can drastically improve your customer retention rate, business reputation and profit margin. Justin Melton explains. A CUSTOMER SERVICE charter is one way a business can outline their customer service commitments. By implementing a customer service charter you can increase…
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Relax, it’s Christmas!
A bit of R&R during the festive season may well sound like the impossible dream if you are in property management. But with a bit of pre-organisation it is totally ‘doable’, says Natalie Hastings. ARE YOU looking forward to a relaxing and uninterrupted Christmas break? ‘What Christmas break?’ I can hear the property managers of Australia shrieking. As any seasoned…
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From Ground Zero
Award winning PM professional Sarah Latham shares a personal account, with examples of how her specialist property management company has achieved its phenomenal rate of growth. GROWING A RENT roll from scratch is perceived as a difficult thing to do, and since Latham Cusack Property Services won the 2013 Australian Real Estate Award for ‘Best New Office’ we are often…
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Dynamic Duo, Harcourts North Lakes
Having the largest Harcourts property management portfolio in Queensland and the second largest in Australia, the dynamic duo of Brett Mason and Paul Considine have set a incredibly high standard of achievement for property management in the Northlakes Area. OPENING IN November 2005, Harcourts North Lakes has grown from a partnership into a 22-staff agency. With more than 1,100 properties…
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Paul Signorelli Raine & Horne Marrickville, NSW
After completing his HSC and studying Accountancy for a short time, Paul Signorelli received an opportunity to complete some Property Management work experience at a local real estate office. When a junior position became available at Raine & Horne Marrickville, where his sister was working, he jumped at the opportunity and has never looked back. He is now in his…
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Seven Topics To Kick Start Your Blog
Using blogging as part of educating and informing your clients and potential customers is a wonderful, cost effective way to market your property management company – and is not just for sales people, says Loretta Morgan of Jam Property. THERE ARE A FEW simple reasons why blogging can work really well for property managers: It’s a fun and exciting way…
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When Should You Sell?
When planning to sell your business timing is key. However, ensuring your business is running well before you sell is just as important. Matt Ciallella looks at how you can prepare the best exit plan for when the time is right. SOME AGENTS AND principals I talk to have not considered when might be the best time to sell their…
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13 Proven Strategies To Help You Retain Your Clients
Client retention is one of the best ways to unlock a sustainable income stream in your property management business. What follows are 13 proven strategies from Jo Oliveri that will help you retain your clients and take you closer to the ultimate end goal: financial freedom. CLIENT INDUCTION: CONSISTENT AND ONGOING Just like you induct new members of your team,…
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Something Old, Something New: Traditional vs. High-Technology
With an ability to mould classic concepts together with ever-evolving technology, Fiona Blayney argues that we really do have the best of both worlds. IN THIS FAST-PACED, technoaggressive world an app created by three students, which slings wingless birds towards pigs, is worth $8.8 Billion. We measure our fitness not from how far or how fast we can run but…
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Life-Saving Safety Tips
Does your office have a procedure for security? If not, utilise your next meeting to discuss some basic security issues. As Asset Managers we are very important business people. We deal with landlords and tenants at different stages and times in their lives. Once you have been in property management for a short while, I am sure you can relate to…
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Recipe for Success
It was a case of sweet victory for Tammy Hutchinson of LJ Hooker Port Macquarie, who recently won the PPM National Property Management Award for Excellence after years of persistence and continual improvement of the department. Sharing her award winning tips for success, Tammy says that she is proof that “If you want something you’ve never had, you have to…
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Process Equals Protection
This year, a substantial amount of agency trust account fraud cases have come to light. And it’s not only the industry that’s taking note of these unfortunate criminal misdemeanours; the media are reporting widely on them, heightening the public’s distrust of the wider real estate community. PROTECTING YOUR agency from trust account fraud should be a core concern of all…
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100% Guaranteed
Are you prepared to pay when a team member makes an honest mistake? Tara Bradbury explains the advantages of having a property management guarantee in place. HAVING A property management department guarantee in place is fantastic for the Business Development Manager (BDM) because they can use it as a selling tool during the listing presentation. It is now fairly common…
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Outperforming The Market
A STRONG MARKET CYCLE over the past 12 months has led to increased revenue and profit for residential real estate agents nationally, and with it a new sense of optimism across the industry, says Daniel Evans of Macquarie Business Banking. MACQUARIE BUSINESS Banking’s 2014 Residential Real Estate Benchmarking Report revealed the top-performing residential real estate agencies across the country combine…
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A Good Property Management Temp is Hard to Find
Currently, the average life span of a Property Manager is nine months, causing a constant headache for a principal with an average rent roll of approximately 500 properties employing 3 portfolio Property Managers. Three Property Managers, all of whom have four weeks annual leave per year meaning that as the business owner, you need to cover 12 weeks holidays. The solution, “Bring…
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Understanding Your Trust Account
Lauren Kropp is an experienced property management professional with a deep understanding of people, properties and accounts. As our guest contributor this month, Lauren takes a look at how to protect your trust account and make sure that your reputation stays in tact. Your trust account and the way you operate it is your lifeline. When dealing with thousands of…
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Supercharging your property management career as a BDM
Business Development Managers (BDM) are increasingly in demand as Real Estate Agencies ramp up their effort to gain market share in the uncertain economic climate. Business development is a combination of strategic analysis, marketing and sales with the objective to grow the Property Management Department by establishing new relationships and increasing opportunities from existing clients. What does a Business Development…
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Work Health and Safety
Whilst much of our conversation in this column extends to the recruitment and retention of your greatest asset – your team – we tend to focus on everything but a glaringly obvious driver for their happiness in your organisation: safety. After much discussion around safety in the workplace during 2012, it is an opportune time to visit this all-important topic…
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The 5 Habits of Successful BDM’s
Tara Milzewski is a highly motivated property management professional with a strong passion for business development. In 2012 Tara won an all-expenses paid trip to Hamilton, New Zealand and spoke on a BDM panel at the REINZ National Conference. Here she shares with us her top 5 habits of successful Business Development Managers. 1. Create an Ideal Day Have you…
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Create Better Marketing Campaigns
Part Three of the “Grow your rent roll” series by Aaron Clancy focuses on creating an effective marketing campaign. In Part 1 we discussed the importance of understanding the client. Once you understand that your initial meeting with a prospect is about them and not you, your conversions will increase. A great opener that I use when meeting new clients…
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9 ways to improve your LinkedIn profile
More and more employers are finding their new recruits via business networking site “LinkedIn” says Richard Taylor of REJS. Is your profile up to date? As 2013 gets underway social media continues to dominate the market place. This is especially so in the recruitment industry as we move further away from traditional methods of locating talent. Gone soon will be the…
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How do deal with a natural disaster (in real estate)
Natural Disasters such as floods, earthquakes, bushfires, tsunamis, and storms can have a devastating effect on a community; we have all seen this recently with the flooding in Queensland and throughout Australia. But how do property managers cope with the fall-out from these disasters? Michael Hughes of LJ Hooker Hamilton, was generous enough to give us a first-hand account of…
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Building an Effective Team
Aaron Clancy from Property Management Profits continues his three part series on growing your rent roll, discussing the importance of building an effective team, and how to get more from them each day. Last issue, we discussed the importance of understanding the client. Property management is a competitive niche, and therefore it is important that you understand what your client’s…
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The One Number You Need to Know
Harvard Business Review calls Net Promoter Score (NPS) “the one number you need to know to grow your business”. Having had such a positive impact on Rental Express, Samantha McLean spoke to Managing Director Chris Rolls to find out how it works. Global companies like Apple, GE, Phillips and American Express started measuring it a couple of years ago, Qantas…
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Property Management New Year’s Resolutions
Property managers across Australia are returning from their Christmas holidays and getting back to their desks for another challenging year ahead. Award winning property management professional Sarah Latham suggests some new years resolutions for an organised and successful year. What’s your New Year’s resolution? “This year will be different,’’ I can hear everyone murmur, “I’m going to be more organised,…
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Karen Mudge – Peter Lees Real Estate, Launceston
Karen Mudge decided she wanted to be a property manager after receiving a bunch of flowers from her property manager when her son was born. And, being completely ‘wowed’ by the service given by the Agency, Peter Lees Real Estate, she has only ever had one employer on the radar. When did you start in real estate? I started in…
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Property Management Growth: Increasing your Conversions
In Part One of this Three Part Series on growing your rent roll, New Zealand Property Management Profits Director Aaron Clancy covers some of the reasons prospective clients may be talking to you and what you need to do to increase your conversion rates. When it comes to understanding a prospective client, it is extremely important that you ask the…
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Tenants with Pets: the Pros and Cons
Property Management Expert Debbie Palmer recounts her experiences, as well as the pros and cons of leasing to tenants with pets. When I first started my career in property management, almost 20 years ago, I was very naive about the pros and cons of accepting pets as co-habitants to the property. It wasn’t until I had a couple of years’…
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Plan, Monitor, Succeed!
Just like you need a check up every year to stay in tip-top shape, so does your property management business, says Jo-Anne Oliveri. Ongoing monitoring and evaluation of your property management business is key to ensuring it does not just survive, but succeeds. Understanding your internal and external environment allows you to understand your current situation and better predict your…
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Kim Wilson, Property Manager, Barry Plant Boronia VIC
Kim Wilson is a highly accomplished businesswoman. While she is still yet to turn 30, she is already the principal of her own stand-alone property management franchise with the Barry Plant Group in the Melbourne suburb of Boronia, and was a nominee in this year’s Telstra Businesswoman of the Year Awards. When did you start in Real Estate? I had…
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Blue Ocean Recruitment
Blue Ocean Recruitment: Thinking outside the square when it comes to finding new staff. It was in the recent issue of Leased Magazine that Fiona introduced ‘Blue Ocean’ property management. The concept of a ‘Blue Ocean Strategy’ originated with the work of W Chan Kim and R Mauborgne in the book of the same name. A Blue Ocean Strategy is…
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Stephanie Campbell, Doyle Spillane
Inspired while completing work experience at McGrath when she was 16, now winning numerous awards at 22, a career in real estate has been the only thing on Stephanie Campbell’s mind. Now, she manages 320 properties for leading Sydney Agency Doyle Spillane, and we have no doubt a very bright future lies ahead of her. How long have you been…
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The Hairdresser Syndrome
Leased Magazine Welcomes Special Guest Simon Cox from Real Estate Dynamices into the “Expert’s” Chair. All of our owners seem very attached to ONE particular property manager within our business, and he/she brings in a lot of referral business. I’m scared that if he/she ever leaves to go to a competing agency, these clients may follow him/her. How can I…
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Outclassing the Competition
Is it easy for potential owners to choose your service over your competitors? Jason Hellyer takes a look at some of the ways that you can you can create a point of difference in your next listing presentation. When a landlord interviews potential agents he or she is subconsciously looking for differences between agencies, in order to make a decision…
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