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BEST PRACTICE
Compliments of the Season
ANGUS RAINE, EXECUTIVE CHAIRMAN AND CEO of Raine & Horne has a couple of things on this year’s Christmas list. IT’S BEEN A FANTASTIC year for real estate markets across Australia and for the Raine & Horne network. Plenty of homeowners and investors have enjoyed excellent growth, while Raine & Horne has increased its reach with 25 new offices joining…
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Elite Agent
Agent Profile: Chris Saleh, Starr Partners St Marys
Chris Saleh is the Sales Manager of Starr Partners’ St Marys office and has been in real estate for 13 years. He also has a passion for the ultra-competitive sport of thoroughbred horseracing and is part of a syndicate. As far as his vendors are concerned, his ultimate aim is to make sure that ‘they couldn’t have got a dollar…
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EPM
PM Profile: Kylie Harbo, Davey Real Estate WA
Kylie Harbo of Davey Real Estate is this year’s REIWA Residential Property Manager of the Year. With a mantra of ‘Excellent service’ she is an industry leading Business Development Manager and also manages a portfolio, albeit a small one at 60. She is as comfortable working single bedroom units as she is working up to $1,500+ per week mansions. Currently…
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EPM
Look – Up in the Sky
Fiona Blayney spends a lot of time travelling, but her reflections lie closer to home. What does family teach us about business, and how do we make sure all our sacrifices are worthwhile? THE NEXT time you watch the planes overhead, commuting people from state to state, country to country, holiday to home and business to office, you may be…
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Elite Agent
ALPPPS Takes PMs to the Top
Prominent industry trainer, Jo-Anne Oliveri, Founder and Managing Director of property management business solutions company ireviloution, has launched a new property management event – the Annual Leadership of Principals and Property Professionals Summit (ALPPPS™). Taking place 19-20 March 2015 on the Gold Coast, ALPPPS™ is a new property management business, technology and leadership summit designed exclusively for principals and property…
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Elite Agent
Direct Mail: Reassuringly Expensive
IF YOU ARE BECOMING DISHEARTENED with low open rates in your email campaigns, it could be time for you to consider another option with an almost guaranteed open rate of more than 90 per cent. Due to the perceived prestige of print, direct mail appears to be making a high return comeback on the marketing scene. THEY ALWAYS start the…
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Elite Agent
View From the Top
ANTONIA MERCORELLA, THE NEW CHIEF EXECUTIVE of the REIQ, discusses her priorities for real estate in Queensland and her vision for her new role. REAL ESTATE IS a fast-moving game and modern agents need to devote considerable time and energy to keeping pace with the changes taking place in our profession. Technology is constantly on the march, performance measures are…
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Elite Agent
Transparency or Trickery?
Lisa B looks at the reliability of agent ratings and review websites. WHEN WE think of any kind of review sites, the first one that springs to mind for me is Trip Advisor. It’s huge. It has the volume, it has the traffic and it has the credibility in numbers. A user generally has enough information to be able to…
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Elite Agent
All Aboard!
Do you know where you’re going in your business, and do your team know which direction you’re headed? It’s up to you to provide the beacon for navigation with an agreed Vision Statement, driving the right types of winning behaviour in your team. WE LOVE the song Ship of Fools by World Party. It’s a reasonable commentary on how some…
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BEST PRACTICE
What are You Aiming for?
How do you know when you have achieved success? Is it money in the bank or the excitement of the moment when you achieve a milestone? Is it all of the above or is it something more? In the first of a series of regular articles, professional performance coach and clinical psychotherapist Jim O’Connor examines the definition and psychology of…
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Elite Agent
How to Avoid Missing Out on the China Opportunity
ANDREW TAYLOR, CO-CEO of Juwai.com, discusses the advantages of embracing the Chinese market. WHY HAVE Australia’s four largest real estate networks all signed exclusive agreements to market their listings in China? It’s because the knowledge is finally sinking in that Chinese buyers have become a permanent part of the Australian real estate market. Whether they are here to invest, immigrate,…
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Elite Agent
How to Grow Your Real Estate Business by Building a Solid Email Marketing List
Ray Wood, CEO of real estate marketing group Bestagents, shares how Aaron Shiner built his list of 2,500 contacts and how you can too. EVEN THOUGH the open rates are not as good as they were, email is still an awesome and very cost-effective way to connect with future buyers and sellers. The trick is to keep building and keep…
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Elite Agent
Contractor or Employee: What you need to know
WHETHER YOU are working for someone or running a business it is crucial to establish who is a contractor and who is an employee. Ursula Hogben, co-founder and Managing Director of LegalVision, discusses the topical issue of staff contracting arrangements. ARE YOU hiring new staff or checking your current staff arrangements? If so, congratulations on the growth in your business…
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EPM
5 Ways to Attract New Landlords and Tenants Online
If you build a great website and then neglect to keep it updated you are wasting an opportunity to generate new prospects, says business development coach Tara Bradbury. OVER THE last 12 months I have spent a lot of time contacting BDMs and checking out agency websites. When I phoned one company to speak with a lady I was surprised…
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Elite Agent
Are You a True Believer?
THE FOLLOWING IS AN extract from Christina Guidotti’s new book The True Believers, where she explains the importance of mastering the three superpowers of belief, conviction and commitment. IN MY LATEST book, The True Believers, I share how to use the three superpowers of belief, conviction and commitment to reach fulfilment. And although this final step on the growth ladder…
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EPM
13 Proven Strategies to Help You Retain Your Team
Jo-Anne Oliveri ireviloution intelligence demonstrates how to find and keep the staff you need to grow your business. RETENTION IS how you can unlock a sustainable income stream in your property management business. To achieve retention you must first build a loyal, skilled team; then, using that team, build a loyal client base. What follows are 13 proven strategies that…
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EPM
Raise Your Profile!
You have chosen a career in property management and you are passionate about what you do. You’d like to be recognised by the community and the industry. Where to next? Here are 15 ways to build your profile from Loretta Morgan. GET A TRACK RECORD. GET EXPERIENCE. Be eager to learn and learn from the best. Research your leading…
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EPM
Why You Need a Service Charter
Did you know that the quality of your customer service can correlate directly with your business’ bottom line? Positive customer service can drastically improve your customer retention rate, business reputation and profit margin. Justin Melton explains. A CUSTOMER SERVICE charter is one way a business can outline their customer service commitments. By implementing a customer service charter you can increase…
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Elite Agent
Becoming a Better Auction Agent
AUCTIONS ARE AN ART FORM. They are more than just calling for bids, trying to reach a reserve and popping champagne afterwards. Brett Macadam of Strong Property shares a ‘start to finish’ guide to running a successful auction campaign. A SKILLED auction agent can make tens of thousands of dollars of difference to a sale price in a matter of…
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Elite Agent
Defending Your Fee
CHEAPER DOESN’T ALWAYS MEAN better when it comes to selecting a real estate agent, but convincing sellers of that can be difficult. High-profile real estate coach and trainer Josh Phegan explains how to determine your worth and then how to get it. YOU KNOW the market. Your number of sales is on the rise. So are the prices you’re selling…
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EPM
Relax, it’s Christmas!
A bit of R&R during the festive season may well sound like the impossible dream if you are in property management. But with a bit of pre-organisation it is totally ‘doable’, says Natalie Hastings. ARE YOU looking forward to a relaxing and uninterrupted Christmas break? ‘What Christmas break?’ I can hear the property managers of Australia shrieking. As any seasoned…
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EPM
From Ground Zero
Award winning PM professional Sarah Latham shares a personal account, with examples of how her specialist property management company has achieved its phenomenal rate of growth. GROWING A RENT roll from scratch is perceived as a difficult thing to do, and since Latham Cusack Property Services won the 2013 Australian Real Estate Award for ‘Best New Office’ we are often…
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Elite Agent
Kate Smith: Real Estate Gem
Raine & Horne Semaphore is situated right in the heart of the town and is built on a family tradition going back two generations. In 2009, Principal Kate Smith began managing the office that her mother Helen started in 1983. I start by asking Kate what age she was when she first started in real estate. “I was 19 at…
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EPM
Dynamic Duo, Harcourts North Lakes
Having the largest Harcourts property management portfolio in Queensland and the second largest in Australia, the dynamic duo of Brett Mason and Paul Considine have set a incredibly high standard of achievement for property management in the Northlakes Area. OPENING IN November 2005, Harcourts North Lakes has grown from a partnership into a 22-staff agency. With more than 1,100 properties…
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