Elite Agent
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Why most agents fail at negotiation (and how AI can change that)
In markets where listings are up and days on market are stretching out, the difference between closing the deal and losing it often comes down to one thing: understanding motivation. This isn’t just another pack of “ChatGPT prompts.” Built on Bob Moesta’s demand-side selling framework, this exclusive Prompt Pack helps agents decode the real forces behind client decisions—Push, Pull, Anxiety,…
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“Your days on market are a year because your marketing’s sh*t”: Kathy Sweeney on building better agents
Kathy Sweeney turned outdated beliefs about regional marketing on their head, proving that strong personal branding and professional property marketing aren’t just for the city — they’re essential everywhere. Her results speak for themselves: better campaigns, faster sales, and agents who now lead the market.
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From smartphone to sold: how Matterport’s new features make virtual tours accessible for every agent
Virtual property tours are no longer a luxury, they’re fast becoming a standard in real estate marketing. Matterport’s Senior Director of Sales & Partnerships, Mark Teo, explains how new tools like smartphone scanning, Property Intelligence, and intuitive navigation features are empowering agents of all experience levels to create high-quality virtual tours — no tech background required.
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Human-level AI has arrived, here’s what it means for real estate
Artificial Intelligence has crossed a critical threshold, with OpenAI’s o3 model demonstrating general intelligence on par with humans. This isn’t just a tech story—it’s the beginning of a shift in how we work, make decisions, and manage trust in an AI-augmented world. For the real estate industry, the emergence of human-level AI raises profound questions: How will it shape client…
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Great at sales? It doesn’t necessarily mean you’re good at business
In real estate, the progression from high-performing agent to business owner is often seen as a logical next step, achievable with a strong GCI, a Cert IV, and enough drive to back yourself. But while the barriers to entry are low, the knowledge required to build and sustain a business is anything but with limited formal education in operations, time…
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How to train and build a conversational AI in just 10 minutes (step-by-step guide)
Building an AI once seemed like something only tech giants could do. But with the right tools, it is surprisingly simple and fast. In less than 10 minutes, Samantha McLean created a conversational AI that could understand, respond, and even help with real estate tasks.
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Luxico launches exclusive membership as Billion Dollar Playground prepares for premiere
Blending five-star hotel service with the privacy of Australia's most breathtaking homes, Luxico’s new membership model promises curated stays, VIP treatment, and experiences even the best hotels cannot match.
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How AI search may change everything
A new wave of AI-powered search tools is beginning to reshape how we find information online — and real estate may be one of the biggest industries affected.
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The secret ingredient missing from most real estate brands
In real estate, success is not just about transactions — it is about the experiences we create. Katrina Tarrant shared a moment where celebrity chef Manu Feildel remarked, "Food tastes better when you’re happy." It is a simple truth that reminded her how happiness shapes the way we experience everything — including the way clients experience us.
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How to build a high performance business with Andrew McCulloch
Today we’re proud to release the first episode of our brand new podcast “Thought Leaders”. In this episode, Samantha McLean goes in depth with Andrew McCulloch, former CEO of Ray White NSW/ACT turned business owner of Ray White Shore Group. Andrew McCulloch is a master of real estate transformation. He’s spent his career understanding what makes high-performing agencies tick—first as a…
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Belief, structure, and strategic growth
For Michelle Champion, director of Champions of Real Estate in Cairns, sustainable success required more than ambition. It meant shaking off her "small town syndrome" and shifting from reactive day-to-day operations to leading with strategy and vision.
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“I almost went broke”: How Lawrence Kenyon-Slade built a top 1% Ray White business
Ray White’s Lawrence Kenyon-Slade says he was just two months away from going broke before making his first sale. Now, at 27, he’s one of the network’s top-performing agents, running a high-volume business across south Auckland and aiming for 150 sales and $3.6 million in GCI this year.
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Stop letting social media engagement go to waste
You can post all day, but likes and shares alone will not grow your business. Without a clear way to collect your followers' details, you're missing the real opportunity: building a database you own. The simple fix? Create a valuable lead magnet that turns casual followers into email subscribers – and with a little AI help, you can set it…
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Before you chase your next listing, ask yourself these 9 questions
Success in real estate isn’t just about listings, calls, and deals - it’s also about reflection. Luke Evans, General Manager of Sales NSW/ACT for The Agency, says the agents who grow the fastest are the ones who stop and ask themselves the hard questions. From whether your listing presentation is still cutting it, to how well you're managing your time…
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Make your market updates more valuable (in less time)
Anyone can rattle off market stats. What your clients really want is your take—what the numbers mean for them, their home, and their next move. Here is a simple, time-saving prompts to write market updates people actually read—and maybe even reply to.
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Arcanite Group: the tech-driven revolution transforming new development sales
In a sector long burdened by drawn-out sales timelines and outdated marketing tactics, Arcanite Group is emerging as a strategic solution for developers seeking speed, precision, and scale. More than just a proptech platform, Arcanite fuses artificial intelligence, virtual reality, and a powerful agent network into a single operating system designed specifically for new development sales.
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ANZAC Day 2025: “Happiness is Freedom, Freedom is Courage”
This ANZAC Day, as we pause to honour courage and sacrifice, we can also draw inspiration for life and business. Through the story of a WWII veteran who served over 1,000 days overseas, we uncover powerful lessons in resilience, perspective, and mental strength — qualities every great agent, leader and business owner needs.
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Kathy Sweeney focuses on growth with new BDM role
Real estate leader Kathy Sweeney reimagines the Business Development Manager role beyond growth metrics, focusing on client experience and relationship building. The award-winning broker owner, who transitioned from sports management to real estate, embodies her "never give up" philosophy while finding fulfillment in others' success.
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Boost Your GPT Game: Master Advanced Prompting with the Mad Libbing Technique
Prompting isn’t just about asking AI a question — it’s about engineering precision. For real estate professionals using generative AI to produce reports, market commentary or listing insights, better prompts mean better results. Enter the Mad Libbing technique — a powerful yet simple framework that turns vague instructions into structured, repeatable, high-quality outputs.
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Coaching that clicks: Why one-size-fits-all training fails real estate agents
How do you really get through to someone? Laing+Simmons’ Angela Avgerinos says the secret is ditching the cookie-cutter approach. She unpacks how great trainers and coaches cut through the noise—and what can happen when you truly ‘get’ the person in front of you.
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Manus AI goes beyond chatbots to take on real-world tasks
China's Manus AI represents a big leap from chatbots to autonomous agents capable of executing real-world tasks with minimal human intervention.
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Unleashing your true motivation
Sustainable real estate success begins not with commission targets but with discovering your intrinsic motivation, your personal "why." By building a framework of purpose through clear mission statements, forward-looking vision, and actionable values, agents create businesses that transcend transactions to deliver both professional achievement and personal fulfillment.
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10 Lessons for Real Estate in the Age of AI
AI is no longer something agents can ignore — it’s reshaping how top-performing real estate professionals manage their time, communicate with clients, and stay ahead of the competition. Inspired by Shopify’s “AI-first” approach, Samantha McLean has pulled together ten lessons every agent, BDM and business owner should know right now.
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Catherine Halloran: A New Chapter with OASIS Powered by @realty
Catherine Halloran, a seasoned agent, recently found herself navigating a significant career transition when her previous agency closed its doors. Faced with the decision to either join another brand or forge her own path, Catherine chose the latter, and her journey led her to OASIS powered by @realty.
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Agents’Agency partners with realestate.com.au to deliver bigger, better results
realestate.com.au has announced a new national partnership with Agents’Agency, which is set to deliver more value across the agency’s membership network.
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What AI is really doing for Property Managers right now
Property managers are embracing AI solutions that handle everything from tenant communications to maintenance emergencies, transforming an industry facing critical housing demands and workforce shortages.
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The proactive real estate agent: five AI-powered strategies that will win you more business
If you’re still stuck doing everything the hard way, it might be time to call in some backup — the AI kind. From sorting your leads to writing your emails, smart agents are using AI tools to get ahead without burning out. Here are five AI-powered strategies that’ll help you work smarter, stand out from the crowd, and bring in…
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Data integration is the new competitive edge in real estate – use it or lose it
The future of real estate commerce hinges on understanding the lifetime journey of each client – from renter, to homebuyer, possibly to investor.
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Using AI to help you make better business decisions
If you need some help with a tough decision, AI can help you think laterally.
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Breaking performance ceilings: the power of seeing what’s possible
One thing that's become crystal clear to me throughout my career in real estate is that most performance barriers aren't market-driven – they're mental.
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The property management metric stuck in the 90s (and why it needs to go)
The 1990s have called and want their most popular PM metric back, says Ailo co-founder Ben White. Here’s why top agencies are abandoning property per manager as a key metric and are focusing instead on strategic salary packaging for property managers.
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Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Stop wasting time on listing presentations that go nowhere. Learn how top real estate agents are using ChatGPT and Steve Schull’s “Favourite or Fool” framework to qualify leads, improve conversion rates, and protect their time.
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$5000 is up for grabs right now with BizGiver grant competition
BizCover's $5000 BizGiver grant competition returns April 2025, offering Australian small businesses a chance to fuel their dreams. Previous winner Benjamin Witkowski transformed his multimedia business with a cinema-quality drone, while finalists like Gemma Lee found the experience "empowering" regardless of outcome.
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Real estate agents should focus on authenticity over awards
Real estate agent Michael Nitschke advocates for authenticity over accolades in an industry often defined by status symbols. "Being humans first and real estate agents second" means supporting clients through life's milestones rather than chasing sales targets and industry recognition.
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Empathy mapping: winning your customers hearts and minds
In real estate, knowing your client goes beyond demographics and property preferences, it’s about understanding their emotions, fears, and motivations. Empathy mapping is a proven technique to help agents gain these insights and tailor their communication accordingly. With AI tools like ChatGPT and Crystal Knows, the process becomes faster, more accurate, and highly personalised.
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