AI Tips and Tricks
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Samantha can’t come to the phone right now…
Need a PA to answer your phone for you - Meet Lucy your new voice AI.
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Zoom’s over. Now what? Smarter ways to capture (and actually use) your best ideas
Want to create your own 'Otter'? Here are some prompts you can use with Claude or ChatGPT
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Real estate loves a good quote, so let’s get social with ChatGPT
A well rounded social strategy should add value to your followers, but if you like a good quote here's how to incorporate some into your overall posting schedule.
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Reality check: AI is here, and it’s reshaping your real estate playbook
The AI hype is officially giving way to real-world application—and regulation. From Europe’s landmark AI Act and Zillow’s immersive listing tech to the rise of “vision board” renovation tools and chatbot search, the landscape is shifting fast. Whether you’re experimenting with virtual staging or preparing for new compliance rules, this week’s developments signal a clear message: It’s time for less…
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How to call in the advertising greats
Don Draper’s secret tricks for writing irresistible hooks.
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Using AI to gather property testimonials
If there’s one thing every agent should be collecting (besides listings), it’s testimonials. And not just the odd Google review — we’re talking real, authentic feedback that captures how you work, what you’re like to deal with, and why people keep coming back to you. But keeping track of kind words across Instagram, DMs, and Google reviews can be a…
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The AI Powered Agents Library for Real Estate Professionals
Are you drowning in AI tools and wondering which ones actually work for real estate? Samantha McLean has spent hundreds of hours testing AI tools and prompts so you don't have to.
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Checklist, camera, action: how to turn real estate to-dos into watchable videos
Checklists are a real estate agent’s best friend—but let’s be honest, they don’t exactly scream “engagement.” If you're looking to level up team training or create clearer communication for clients, it’s time to go from static to cinematic. With tools like ChatGPT and Synthesia (or a little DIY video flair), you can transform your everyday checklists—like open home prep—into short,…
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Gary Vee’s top AI & marketing tips for real estate agents
Gary Vaynerchuk, has been a great source of marketing inspiration to me over the years, from reading The Thankyou Economy when it first came out, through blazing trails in speaking and social media - and even for his love of wine.
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Why skipping the neighbours at open homes could be costing you thousands
We’ve all done it — reused the same neighbour invite template with a quick address swap, or skipped it entirely. But what if those “nosy neighbours” are actually your best chance at a future listing or a golden referral? With 40% of buyers finding homes through someone they know, it’s time to ditch the template trap and start turning neighbours…
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Why every real estate agent needs a SWOT analysis (and how ChatGPT can help)
A classic SWOT analysis is still one of the smartest ways to figure out where you stand—and where you should head next. With ChatGPT now capable of real-time research, this simple exercise becomes a powerful tool for spotting opportunities, dodging threats, and sharpening your competitive edge (without the overwhelm).
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How to make suburb snapshots look sharp using AI and Gamma
We eat with our eyes—and so do property owners. Whether it's mashed potato or a suburb report, presentation matters. In this edition of 30 Practical Property Prompts, you'll learn how to turn plain data into stunning, customised suburb snapshots using ChatGPT and Gamma. No design degree required.
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Has ChatGPT been too nice to you lately?
If you’ve noticed ChatGPT sounding unusually polite lately, you’re not alone. Since a recent model update, users across industries — from coders to content creators — have reported a subtle but significant shift in the chatbot’s tone. Responses feel more agreeable, less assertive, and, to some, a little too... nice. But is this a bug, a feature, or a deliberate…
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Why most agents fail at negotiation (and how AI can change that)
In markets where listings are up and days on market are stretching out, the difference between closing the deal and losing it often comes down to one thing: understanding motivation. This isn’t just another pack of “ChatGPT prompts.” Built on Bob Moesta’s demand-side selling framework, this exclusive Prompt Pack helps agents decode the real forces behind client decisions—Push, Pull, Anxiety,…
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Human-level AI has arrived, here’s what it means for real estate
Artificial Intelligence has crossed a critical threshold, with OpenAI’s o3 model demonstrating general intelligence on par with humans. This isn’t just a tech story—it’s the beginning of a shift in how we work, make decisions, and manage trust in an AI-augmented world. For the real estate industry, the emergence of human-level AI raises profound questions: How will it shape client…
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How to train and build a conversational AI in just 10 minutes (step-by-step guide)
Building an AI once seemed like something only tech giants could do. But with the right tools, it is surprisingly simple and fast. In less than 10 minutes, Samantha McLean created a conversational AI that could understand, respond, and even help with real estate tasks.
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How AI search may change everything
A new wave of AI-powered search tools is beginning to reshape how we find information online — and real estate may be one of the biggest industries affected.
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Stop letting social media engagement go to waste
You can post all day, but likes and shares alone will not grow your business. Without a clear way to collect your followers' details, you're missing the real opportunity: building a database you own. The simple fix? Create a valuable lead magnet that turns casual followers into email subscribers – and with a little AI help, you can set it…
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Make your market updates more valuable (in less time)
Anyone can rattle off market stats. What your clients really want is your take—what the numbers mean for them, their home, and their next move. Here is a simple, time-saving prompts to write market updates people actually read—and maybe even reply to.
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Boost Your GPT Game: Master Advanced Prompting with the Mad Libbing Technique
Prompting isn’t just about asking AI a question — it’s about engineering precision. For real estate professionals using generative AI to produce reports, market commentary or listing insights, better prompts mean better results. Enter the Mad Libbing technique — a powerful yet simple framework that turns vague instructions into structured, repeatable, high-quality outputs.
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Manus AI goes beyond chatbots to take on real-world tasks
China's Manus AI represents a big leap from chatbots to autonomous agents capable of executing real-world tasks with minimal human intervention.
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10 Lessons for Real Estate in the Age of AI
AI is no longer something agents can ignore — it’s reshaping how top-performing real estate professionals manage their time, communicate with clients, and stay ahead of the competition. Inspired by Shopify’s “AI-first” approach, Samantha McLean has pulled together ten lessons every agent, BDM and business owner should know right now.
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The proactive real estate agent: five AI-powered strategies that will win you more business
If you’re still stuck doing everything the hard way, it might be time to call in some backup — the AI kind. From sorting your leads to writing your emails, smart agents are using AI tools to get ahead without burning out. Here are five AI-powered strategies that’ll help you work smarter, stand out from the crowd, and bring in…
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Using AI to help you make better business decisions
If you need some help with a tough decision, AI can help you think laterally.
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Are you the ‘Favourite or the Fool?’ Real estate agents are using ChatGPT to find out
Stop wasting time on listing presentations that go nowhere. Learn how top real estate agents are using ChatGPT and Steve Schull’s “Favourite or Fool” framework to qualify leads, improve conversion rates, and protect their time.
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Empathy mapping: winning your customers hearts and minds
In real estate, knowing your client goes beyond demographics and property preferences, it’s about understanding their emotions, fears, and motivations. Empathy mapping is a proven technique to help agents gain these insights and tailor their communication accordingly. With AI tools like ChatGPT and Crystal Knows, the process becomes faster, more accurate, and highly personalised.
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The AI-driven content strategy real estate agents can’t afford to ignore
Want to generate more leads without cold-calling or chasing? This AI-powered content strategy shows real estate agents how to build trust, stand out online, and attract clients with ease. Learn how to turn everyday questions into high-value content that works for you 24/7.
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Boost your real estate strategy with SCAMPER and AI-Powered thinking
Standing out in real estate isn’t getting any easier. With market conditions shifting, marketing channels overcrowded, and time forever in short supply, creativity often ends up on the backburner. But what if coming up with fresh ideas didn’t have to be so hard—or time-consuming? Samantha McLean breaks down how to use an age-old creative framework, SCAMPER, and combine it with…
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Set priorities like a pro with AI
In the always-on world of real estate, where juggling a million priorities feels like a badge of honour, staying productive without burning out is easier said than done. Samantha McLean explores how classic time-management wisdom — like the Eisenhower Matrix — can get a modern refresh with the help of AI.
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Levelling up your AI assistant: better prompts get better AI answers
We’ve all done it—typed a slightly irritated question into ChatGPT like it’s a lazy assistant who’s forgotten how to be helpful. And when the answer comes back bland, we assume it’s the AI that’s underperforming. But here’s the twist: just like with any team member, if you want better results, you’ve got to give better direction.
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Turning hesitation into opportunity in real estate
Test your objection-handling skills with this interactive GPT tool that builds confidence, sharpens communication and improves client trust.
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What do your clients think of you using AI?
Recent research shows a trust gap in how agents view AI - confident in their own use, sceptical of others. So what does that mean for how we talk about AI with clients? And when should we be upfront about using it? Samantha McLean unpacks what buyers and sellers really think—and how agents can build trust while using tech behind…
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How to turn any Loom video into a time-saving SOP with AI (perfect for real estate teams)
If you're still writing standard operating procedures (SOPs) from scratch, you're missing a trick. With tools like Loom and AI, you can now turn any screen recording into a polished, easy-to-follow process document in a fraction of the time.
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Income goals made clear with ChatGPT
It’s not magic—it’s maths. Find out exactly how many prospects you need each month to make your income goal
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