Elite Agent
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Why asking the right questions beats making the perfect pitch
It’s easy to assume that success in sales comes down to a polished pitch or a well-timed close. But the agents who consistently win listings and build trust aren’t necessarily the best talkers, they’re the best listeners. By asking thoughtful, open-ended questions, you shift the focus from selling to understanding.
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Rewriting “I Am”: How mindset shapes real estate success from the inside out
In real estate, success is often attributed to market knowledge, negotiation skills, and sheer determination. But after more than a decade coaching top agents, one truth has become clear: the most consistent performers don’t just master sales strategies - they master themselves.
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Some of the biggest names in real estate join forces with View Media Group
View Media Group is shaking up the vendor marketing space, signing a wave of premium agencies to its fast-growing view.resi platform.
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“I’m paving my own path”: Harry M. Miller’s grandson on legacy, lessons, and loving the real estate game
Dougal Miller-Sneddon may carry one of Australia’s most recognisable surnames, but he’s not trading on legacy. At just 26, the he is forging his own path in high-end real estate, driven by hard work, sharp instincts, and the values passed down from his grandfather, the late Harry M. Miller.
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The AI Powered Agents Library for Real Estate Professionals
Are you drowning in AI tools and wondering which ones actually work for real estate? Samantha McLean has spent hundreds of hours testing AI tools and prompts so you don't have to.
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Styling for downsizers: how to appeal to the empty nester market
Empty nesters are becoming an ever-increasing portion of the market, and Justine Wilson explains how you can appeal to them with better styling.
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Motivating Agents: Rewards That Work with Dion Besser
TL;DR: Today we’re releasing a new episode of our Thought Leaders podcast that unpacks the practical side of growing a values-led agency. Dion Besser explains how he stabilised a team that tripled overnight, balanced culture with accountability, and kept clients loyal through volatile markets. Listen on YouTube, Apple Podcasts or Spotify—and sign up to get it in your inbox each…
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Emergency repairs – convincing landlords to act
Property managers caught between tenant demands and landlord hesitation face a critical challenge with emergency repairs. Beyond legal obligations, these urgent fixes can determine whether a landlord's insurance claim is honored or denied, potentially exposing them to significant financial and legal consequences.
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Why building talent beats searching for unicorns
Some agents just have ‘it’ — or so the story goes. But what if 'it' isn’t something you're born with, but something that can be developed? According to Laing+Simmons Head of People & Growth Jacqui Barnes, spotting potential is only the beginning. Real leadership starts when you turn raw talent into consistent performance. With the right coaching, culture, and intent,…
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Checklist, camera, action: how to turn real estate to-dos into watchable videos
Checklists are a real estate agent’s best friend—but let’s be honest, they don’t exactly scream “engagement.” If you're looking to level up team training or create clearer communication for clients, it’s time to go from static to cinematic. With tools like ChatGPT and Synthesia (or a little DIY video flair), you can transform your everyday checklists—like open home prep—into short,…
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Mother’s Day tribute
This Mother's Day, five mother-child duos across the Ray White real estate network reveal how family values shape business success. From financial necessity to shared resilience, these partnerships demonstrate how lessons in tenacity and integrity transfer from parent to child while building thriving careers in property.
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Gary Vee’s top AI & marketing tips for real estate agents
Gary Vaynerchuk, has been a great source of marketing inspiration to me over the years, from reading The Thankyou Economy when it first came out, through blazing trails in speaking and social media - and even for his love of wine.
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Real estate’s quiet reset: bringing humanity back into the conversation
Tech might be faster, but it’s not always better. Barry Plant's Spiro Drossos says the industry’s obsession with automation is costing agents something vital: real connection. From shifting vendor expectations to team morale and post-sale loyalty, he explains how bringing back the basics — genuine conversations, face-to-face care, and clear, simple language — is more important that ever.
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Why skipping the neighbours at open homes could be costing you thousands
We’ve all done it — reused the same neighbour invite template with a quick address swap, or skipped it entirely. But what if those “nosy neighbours” are actually your best chance at a future listing or a golden referral? With 40% of buyers finding homes through someone they know, it’s time to ditch the template trap and start turning neighbours…
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Turning stress into real estate success
In real estate, stress isn’t just part of the job - it’s often the default setting. But according to author Meiron Lees, the real challenge isn’t the market, the clients, or the missed listings—it’s the 60,000 thoughts running through your head every day. He shares three simple but powerful mindset tools to help agents transform stress into clarity, build lasting…
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The psychology of pricing: why facts, not flattery, win in real estate
In real estate, price isn’t just a number, it’s a decision layered with psychology, data, and trust. Whether the market’s rising, flat, or cooling, agents face one enduring challenge: helping vendors see where their property truly sits. Ryan McCann, Director at First National Cleveland, has spent nearly 30 years refining how to guide these conversations. For him, it’s not about…
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Why every real estate agent needs a SWOT analysis (and how ChatGPT can help)
A classic SWOT analysis is still one of the smartest ways to figure out where you stand—and where you should head next. With ChatGPT now capable of real-time research, this simple exercise becomes a powerful tool for spotting opportunities, dodging threats, and sharpening your competitive edge (without the overwhelm).
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The real KPI that’s silently draining your rent roll: burnout
You didn’t build your business to feel exhausted. When your energy shifts, your rent roll can too. Here’s how to move from overwhelm to alignment — and lead with clarity, profit, and purpose.
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How to make suburb snapshots look sharp using AI and Gamma
We eat with our eyes—and so do property owners. Whether it's mashed potato or a suburb report, presentation matters. In this edition of 30 Practical Property Prompts, you'll learn how to turn plain data into stunning, customised suburb snapshots using ChatGPT and Gamma. No design degree required.
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15 must-have CRM tools & features every real estate agent needs
In today's real estate industry, having a powerful, easy-to-use CRM isn’t just a nice-to-have — it’s essential.
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No sales, no problem: the rise of property management-only agencies
Once seen as a support act to sales, property management is stepping into the spotlight. A new wave of PM-only agencies is proving that with the right systems and focus, it’s not just possible to thrive without a sales team—it may be the smarter way to grow.
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From Pain Points to Profit: Curtis Thomson on Property Management Automation
Curtis Thomson is something of a systems whisperer for industries bogged down by manual processes. Having cut his teeth in the construction world and then co-founding and scaling the field service management software Simpro across the globe, he witnessed firsthand how disjointed systems and repetitive tasks can drain businesses and the people within them. He saw friends in the trades…
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Has ChatGPT been too nice to you lately?
If you’ve noticed ChatGPT sounding unusually polite lately, you’re not alone. Since a recent model update, users across industries — from coders to content creators — have reported a subtle but significant shift in the chatbot’s tone. Responses feel more agreeable, less assertive, and, to some, a little too... nice. But is this a bug, a feature, or a deliberate…
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The 3-Minute Content Rule
If you’ve ever stared at a blank screen thinking, “What on earth do I post today?”—you’re not alone. Social media can feel like just another thing on your never-ending to-do list. But what if coming up with content didn’t require a full brainstorm session? Enter the 3-Minute Content Rule: a simple habit for busy property managers who want to stay…
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Why most agents fail at negotiation (and how AI can change that)
In markets where listings are up and days on market are stretching out, the difference between closing the deal and losing it often comes down to one thing: understanding motivation. This isn’t just another pack of “ChatGPT prompts.” Built on Bob Moesta’s demand-side selling framework, this exclusive Prompt Pack helps agents decode the real forces behind client decisions—Push, Pull, Anxiety,…
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“Your days on market are a year because your marketing’s sh*t”: Kathy Sweeney on building better agents
Kathy Sweeney turned outdated beliefs about regional marketing on their head, proving that strong personal branding and professional property marketing aren’t just for the city — they’re essential everywhere. Her results speak for themselves: better campaigns, faster sales, and agents who now lead the market.
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From smartphone to sold: how Matterport’s new features make virtual tours accessible for every agent
Virtual property tours are no longer a luxury, they’re fast becoming a standard in real estate marketing. Matterport’s Senior Director of Sales & Partnerships, Mark Teo, explains how new tools like smartphone scanning, Property Intelligence, and intuitive navigation features are empowering agents of all experience levels to create high-quality virtual tours — no tech background required.
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Human-level AI has arrived, here’s what it means for real estate
Artificial Intelligence has crossed a critical threshold, with OpenAI’s o3 model demonstrating general intelligence on par with humans. This isn’t just a tech story—it’s the beginning of a shift in how we work, make decisions, and manage trust in an AI-augmented world. For the real estate industry, the emergence of human-level AI raises profound questions: How will it shape client…
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Great at sales? It doesn’t necessarily mean you’re good at business
In real estate, the progression from high-performing agent to business owner is often seen as a logical next step, achievable with a strong GCI, a Cert IV, and enough drive to back yourself. But while the barriers to entry are low, the knowledge required to build and sustain a business is anything but with limited formal education in operations, time…
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How to train and build a conversational AI in just 10 minutes (step-by-step guide)
Building an AI once seemed like something only tech giants could do. But with the right tools, it is surprisingly simple and fast. In less than 10 minutes, Samantha McLean created a conversational AI that could understand, respond, and even help with real estate tasks.
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Luxico launches exclusive membership as Billion Dollar Playground prepares for premiere
Blending five-star hotel service with the privacy of Australia's most breathtaking homes, Luxico’s new membership model promises curated stays, VIP treatment, and experiences even the best hotels cannot match.
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How AI search may change everything
A new wave of AI-powered search tools is beginning to reshape how we find information online — and real estate may be one of the biggest industries affected.
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The secret ingredient missing from most real estate brands
In real estate, success is not just about transactions — it is about the experiences we create. Katrina Tarrant shared a moment where celebrity chef Manu Feildel remarked, "Food tastes better when you’re happy." It is a simple truth that reminded her how happiness shapes the way we experience everything — including the way clients experience us.
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How to build a high performance business with Andrew McCulloch
Today we’re proud to release the first episode of our brand new podcast “Thought Leaders”. In this episode, Samantha McLean goes in depth with Andrew McCulloch, former CEO of Ray White NSW/ACT turned business owner of Ray White Shore Group. Andrew McCulloch is a master of real estate transformation. He’s spent his career understanding what makes high-performing agencies tick—first as a…
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