Elite Agent
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How Verified Data Is Changing Real Estate Prospecting
Top real estate agents are revolutionizing prospecting by leveraging verified property data to target the right homeowners at the right time. Rather than cold-calling entire neighborhoods, they're using contextual information to personalize outreach, prioritize high-potential leads, and build meaningful relationships that convert to listings.
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Five direct mail campaigns to set up your best year ever
As 2025 winds down, the best agents aren’t slowing down, they’re setting the stage for their biggest year yet with the help of direct mail.
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What vendors want today from their agent
Today's property vendors seek agents who deliver more than sales pitches—they demand market data, transparent timing advice, and nuanced understanding of buyer demographics. As Melbourne's housing market shows strong auction clearance rates amid affordability challenges, successful agents combine hard data with strategic guidance to replace uncertainty with confidence.
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DIY AML Compliance: Why Real Estate Agencies May Want to Think Twice
As AUSTRAC extends anti-money laundering laws to real estate, agencies face a critical choice between DIY compliance and professional support. Industry experts warn that while self-implementation seems cost-effective, the complex, ongoing nature of AML obligations creates significant legal risks without specialized expertise.
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When data isn’t enough: why great leaders must trust their gut
CEO Harcourts South Australia believes that some of her best decisions as CEO didn't come from spreadsheets or market analyses, they came from that peculiar feeling in her stomach whispering, "This is right."
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What Does AI Say About You?
When AI answers questions about your property market, will it cite you – or your competitors?
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Case for change: Why NSW and Victoria should look north on price at auction
Australia's real estate pricing system faces a crisis of trust, with Queensland's auction model emerging as a potential solution to the underquoting debates plaguing NSW and Victoria. While southern states consider more regulations, the northern approach embraces market competition over price predictions, allowing Adam Smith's "Invisible Hand" to determine true value.
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From the Titanic to the “Breaking Bad” House: The Art of the Comeback
David Christensen is not your typical real estate agent. He is a former Hollywood executive, a Titanic diver (one of fewer than 200 people to reach the wreck), and the agent responsible for listing the iconic Breaking Bad house. In this episode of Thought Leaders, David joins Samantha McLean to break down the specific strategies he used to list a…
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REA Group partners with OpenAI to deliver world class property experiences
Australia's leading property platform realestate.com.au launches realAssist, an AI-powered companion helping homeowners understand property valuations, while expanding natural language search capabilities for all users. The innovations reflect the company's ongoing investment in AI technology to transform the property journey for millions of Australians.
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“One head, many bodies”: a case study in business cohesion
Leaders often mistake good relationships for a unified organisation. Lisa Pennell argues they are not the same. By reshaping decision-making, setting firm boundaries and recognising that people are, as she puts it, “meatbags full of reactivity”, she shows how cohesion can be created through design rather than chance.
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The difference between good and great
High-achieving commercial real estate agents consistently outperform their peers through disciplined systems rather than motivation alone. They meticulously manage their pipelines, maintain prospecting routines regardless of market conditions, and clearly communicate their specialised value to clients. These are habits that separate the top 10% from the rest.
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End-of-year fatigue is real: how real estate professionals can reset
In the high-pressure real estate industry where 70% of professionals experience burnout, one agent's kitchen floor breakdown reveals the warning signs and practical solutions for maintaining wellbeing. From establishing boundaries to scheduling recovery time, the path back to professional fulfillment requires treating personal health as seriously as client needs.
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Tom Harrison: From “Don’t Sign That Paperwork” to Agency of the Year
It was the height of the COVID-19 pandemic. Businesses were shuttering, uncertainty was at an all-time high, and Tom Harrison was standing at a literal and figurative fork in the road. His business coach gave him one piece of explicit advice: “Do not sign that paperwork.” Taking sole ownership of a legacy agency during lockdowns seemed like madness, but Tom,…
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The hidden cost of leadership
Real estate CEO Michael Nitschke reveals the rarely discussed emotional toll of leadership, from mistakes made "in the trenches" to the constant mental burden even successful business owners carry.
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The first 100 days: a property partner’s early lessons in leadership at 23
Moving into a new setting often comes with adjustment, yet Cooper Askew’s first hundred days unfolded differently. Activity lifted quickly, long-term contacts resurfaced, and the foundations laid over the past several years began converting at a faster rate. Rather than focusing on branding or new tools, his early period was defined by structure, consistency and clear routines. The transition became…
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The new first step in a sales campaign (and how to use what you already know)
Rising marketing costs have prompted industry leaders, including Nick Boyd, CEO of Belle Property, to question whether launching a listing across every portal on day one is still the smart starting point.
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How to get on a vendor’s shopping list
Leading agent Daniel Robinson from Area Specialist has built a wildly successful business, and he explains how he has vendors calling him first.
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The real estate office of 2026: Why the industry is moving toward centralised, support-led platforms
As operational demands rise and new agents enter the profession without traditional back-office experience, agencies are beginning to shift away from small, standalone offices. A growing number are moving toward centralised platforms that provide specialist support, real-time data and the infrastructure needed to help agents focus on client work. Highland Property’s approach offers a view of how the industry is…
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Elite Agent Launches ‘Ailsa’: The AI Journalist Transforming Sales Results Into Authority Assets
Elite Agent has announced the launch of Ailsa, a conversational AI journalist designed to solve a dual challenge for the real estate industry: the scarcity of time for content creation and the growing need for verified digital authority. For many agents, the details of a difficult sale or a record-breaking campaign are often lost as focus shifts immediately to the…
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Is Company Culture Overrated? (Do Results Matter More Than ‘Vibes’?)
In boardrooms around the world, executives invest millions in team-building retreats and quirky office perks while shareholders ask just one thing: “Show us the results.” It’s the classic tension of modern business. On one side, the “wellness” movement is pushing for psychological safety and connection. On the other hand, the cold, hard reality of the profit and loss. When ruthless,…
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Clear goals, proof points and maintaining authenticity – leading through change in the real estate industry
Real estate veteran Belinda Sinclair shares how industry leaders can navigate today's shifting landscape through clear goal-setting, data-driven decisions, and authentic customer relationships. "Change will never feel impossible if you approach it with an open mindset.
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The future is arriving faster than real estate thinks
Futurist and innovation strategist Nikki Greenberg outlines the forces reshaping real estate, from the redesign of cities to the digitisation of buildings. With technology, climate priorities and Gen Z changing how people live, work and transact, the sector is entering a period of rapid change. This feature breaks down the lessons real estate professionals need to apply now to stay…
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Emma Craig acquires Professionals Edge Hill
At just 28, Emma Craig has become Professionals' youngest female principal after acquiring the well-established North Queensland agency Professionals Edge Hill.
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The simple question transforming how leaders work
Many leaders still operate from the boardroom down, convinced they already know what their teams and business partners need. According to Harcourts NSW CEO Andrew McCulloch, that mindset is a fast route to becoming irrelevant. Real progress begins by asking a simple, direct question: What do you want?
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Lisa Pennell on fixing underquoting: “Use the tech we already have”
Barry Plant CEO, Lisa Pennell, argues that the real fix for underquoting lies in modern enforcement systems, not more rules.
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You’re asking the wrong question about AI
Everyone's using AI to do the same things, just faster. That's the trap. The real opportunity is building what was impossible before.
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Why buyer’s agents with sales experience are becoming critical in a tightening market
Why shrinking stock, faster campaigns and buyer fatigue are accelerating the rise of buyer’s agents with deep sales experience - and why Albert Sassoon believes the next phase of the market will favour those who understand how campaigns operate from the inside.
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Nikki D’Agostino: Save 2 Hours Daily With This AI Task Matrix
“Most property managers are drowning in admin while the real money maker – the relationship with the investor – gets overwhelmed with busy work.” What if you could get back an entire month per year? Not by working harder, but by working smarter with AI? In this episode of Thought Leaders, Nikki D’Agostino – who just won both Strata Manager…
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The commercial property talent shortage – and where the next generation will come from
With experienced commercial property managers scarce and formal training thin on the ground, Leteicha Wilson explains where firms are finding new talent, why residential skills don’t always translate, and how flexibility is becoming a key hiring advantage.
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The case for decency as a business strategy
For veteran agent David Snow, the true measure of a career isn’t the number of sales but the quality of the relationships left behind, and the ability to walk down the same side of the street as your past clients.
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Building Proptech that works for the industry
Inside REACH ANZ’s new era: how Managing Partner Peter Schravemade and his team are reshaping the proptech accelerator model with tailored pathways, deeper mentorship, and a growing community of innovators across Australia and New Zealand.
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66 million reasons to read this story: The strategy behind Matt Lancashire’s biggest luxury auctions
Six homes, $66.35 million, one weekend. Matt Lancashire reveals what it takes to deliver record-breaking results in Brisbane’s top-end property market.
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How to build a listings-first business with geo farming
Craig Duran has built a listing-first business model that has vendors calling him directly, thanks to his unique approach to geo-farming.
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The fifteen-minute rule: why great customer service still wins in real estate
As technology speeds up property marketing, customer service is often the first thing to suffer. But in a business where timing and reputation are everything, that trade-off can cost more than it saves. Floorscape director Michael Cardillo has built his company around a different philosophy - service, not automation, is what keeps clients loyal and campaigns running smoothly.
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Mark McLeod: Do This One Thing to Increase Your Listing Win Rate by 400%
“Most leaders think that they’re coaching when perhaps they’re actually managing… and the gap between the two (is) probably costing them millions.” What separates a high-performing real estate team from everyone else? Is it raw skill? A charismatic leader? Or is it something more tangible? For Mark McLeod, Chief Strategy Officer at Ray White, the answer isn’t a mystery—it’s in…
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