Elite Agent
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AI in real estate: a co-pilot, not a replacement
Artificial intelligence is already changing how the real estate industry works — the question now, says Samantha McLean, is whether professionals will adapt. Speaking at the PM/One conference, she argued that AI isn’t here to replace people, but to help them focus on what matters most.
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The AI Whisperer: How One Operations Manager Got 73 Real Estate Agents to Use AI
TL;DR: Regional operations manager Shawn Hayes transformed a 73-person, four-office LJ Hooker network from AI sceptics to successful adopters through personalised training and strategic implementation. Her approach proves that the right rollout strategy – combining automated lead nurturing with genuine human connection – drives measurable results. Most real estate offices trying to implement AI tools face a similar pattern: excitement…
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How Luke Saville sold 25 apartments using TikTok and Instagram
Melbourne agent Luke Saville has turned TikTok and Instagram into powerful sales channels, selling 25 apartments in just 12 months, often before listings ever reach the portals. By meeting first-home buyers where they spend their time, he’s cutting vendor marketing costs, speeding up sales, and showing how social media is fast becoming an essential tool for real estate.
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James Vine to lead RT Edgar Richmond
Top sales agent James Vine has been appointed as Director to lead RT Edgar's new office in Richmond, marking a significant step in the company's continued expansion across Melbourne.
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Building a platform for women and shaping what comes next in real estate
Laing+Simmons CEO Leanne Pilkington celebrates three decades with the company as she’s recognised with the REINSW Woodrow Weight Award for lifetime achievement. Part II of this feature dives into how she’s led, grown, and left her mark far beyond the Laing+Simmons network.
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From eyeliner to empire: Leanne Pilkington’s 30 years at Laing+Simmons
Her first sale was scribbled down with an eyeliner pencil on the back of a business card. Three decades later, Leanne Pilkington is running one of Australia’s best-known real estate networks. It’s a career she never wanted, built on discipline, resilience and an instinct for doing “the right thing, always.”
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Property industry unites behind new foundation to tackle homelessness
Australia's property industry launches A Home for All Foundation to combat homelessness, with every dollar raised going directly to those in need. The initiative invites professionals to experience "A Night Without Home" this October, highlighting the 94% of homelessness that remains hidden from public view.
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Fitness influencers purchase $3m cement home in Gold Coast
A unique Gold Coast property made entirely of microcement has sold for $3 million to fitness influencers Jarrah Martin and Courtney McConnell, setting a new dry-block record for Robina.
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How to turn social media followers into real-life landlord clients
You're showing up on social media, posting regularly, maybe even getting a few likes, but are those likes turning into landlord clients? According to Ellen Bathgate, they can.
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Why top agents stall: the psychology of comfort over change in real estate sales
“I’ve always done it this way.” It’s the comfort phrase of countless top agents, but as sales psychologist Pancho Mehrotra of Frontier Performance points out, it’s also the biggest handbrake on future growth. What once delivered success can quietly trap even high performers in cycles of resistance, slowing results and stalling income. The psychology behind it isn’t laziness, it’s wiring.…
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Cybersecurity for real estate agents: Threats, tips & insurance
Real estate agencies have become prime targets for cybercriminals seeking sensitive client data, from financial details to personal identification. As attacks through phishing, vishing and ransomware surge, these businesses face unique vulnerabilities due to mobile workforces and multiple digital platforms connecting agents, clients and contractors.
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Edge Case Episode 1: Should Star Agents Get Special Treatment?
It’s the tension every office knows: Your top performer wants more. The team feels undervalued. Someone’s about to leave. But who should it be? Welcome to Edge Case, a new part of Thought Leaders, where we take controversial industry beliefs and properly debate them. No panel discussions where everyone agrees. No softball questions. Just structured debate with real data and…
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Peter Diamantidis’ growth formula: 7 Offices, 100+ staff by 38
At 38, Peter Diamantidis has built a western Sydney real estate empire with seven Ray White offices, more than 100 staff, 3,000 managements and 358 personal sales in the past year, all while sticking to what he calls a “no d**khead policy.
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How the receptionist made more money than the $1M agent last year
Michael Choi, founder of Area Specialist, presents a hypothetical scenario where a receptionist working standard hours out-earns a million-dollar real estate agent - not through commissions, but through a savvy Bitcoin investment. The story draws a sharp contrast between traditional income models and alternative wealth creation strategies, challenging real estate professionals to rethink how they build financial freedom.
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Father’s Day is extra special for doting dad Scott after ‘shock’ surgery
Brisbane real estate principal Scott Darwon faces Father's Day with renewed perspective after brain tumour surgery earlier this year. The 40-year-old father of two discovered the cancer during routine health checks and now bears a 15cm scar—a permanent reminder of life's fragility and the importance of early detection.
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Digital land records poised to unlock huge foreign investment in India
India’s push to fully digitise land records by December is set to streamline acquisitions, reduce disputes and attract higher levels of foreign direct investment into both residential and commercial real estate.
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Why agents with 50+ sales dominate their markets, and how geography makes the difference
Ray White Chief Strategy Officer of Real Estate, Mark McLeod, says agents selling more than 50 homes a year share one clear trait: a sharp geographic focus.
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Spring property market heats up as auctions bounce back and vendors get realistic
Chief Auctioneer and owner of auctionWORKS, Jesse Davidson, says the slow winter is behind us, with spring delivering a clear shift in market sentiment as auctions pick up and buyers re-engage.
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New AI and Privacy guide makes compliance easier for businesses
Australian regulators have released new guidance clarifying how privacy laws apply to AI, offering businesses a practical roadmap for compliance while using artificial intelligence tools.
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Why local connections are the future of real estate success
New data shows real estate agents deeply embedded in their communities secure significantly more business, with hyperlocal strategies yielding concrete results.
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Styling versus renovating: What adds the most value before selling?
Professional styling offers homeowners a higher return on investment than pre-sale renovations, costing a fraction while significantly impacting buyer emotion and marketing appeal. For most properties, strategic styling can mask dated features, maximise perceived space, and create emotional connections- all without the delays and financial risks of major renovations.
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The ownership question: Why more agents are asking ‘What’s next?’
As more top-performing agents hit career milestones and principals edge toward retirement, a new conversation is taking shape across the industry: what’s the next move? Whether it’s stepping into ownership, planning succession, or developing future leaders, the pathway forward is less about production and more about people, planning, and purpose.
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The $1,000/hour mindset to grow your GCI
Darren Krakowiak believes your income isn’t determined by how many hours you work. It’s directly tied to what you do with and produce during those hours.
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Former NASCAR champion lists luxury lakefront estate for $12 million
Former NASCAR driver Jamie McMurray has placed his custom-built mansion in Mooresville, North Carolina, on the market for US$12 million (AUD$18 million), making it one of the most expensive listings in the area known as "Race City U.S.A."
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Luxury, legacy and giving back: Monika Tu on real estate and charity
Selling some of Australia’s most prestigious homes has made Monika Tu a standout in the world of luxury real estate, but she believes her true legacy lies beyond the property market. For the founder of Black Diamondz, giving back through philanthropy is just as important as closing multimillion-dollar deals. From raising record-breaking sums for children’s health to leading her team…
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Tennessee estate with famous recording studio hits market for $24 million
A sprawling Tennessee estate featuring the renowned Dark Horse Recording studio, where music icons including Taylor Swift and Neil Diamond have recorded, has been listed for sale at US$24 million ($AUD 37 million).
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“Do what you say you’ll do”: Nedd Brockmann’s no-excuses formula for success
In real estate, promises are easy to make but harder to keep. For ultramarathon runner Nedd Brockmann, who captured the nation’s attention by running 3,953 kilometres across Australia, success comes down to one principle: do exactly what you say you’ll do.
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Johann Hari’s warning: “our attention was stolen”
Bestselling author Johann Hari believes modern life is stealing our ability to think. Speaking at Ready25, the writer of Stolen Focus warned that technology, sleeplessness, diet and stress are combining to erode concentration to the point where the average office worker can focus on a task for less than a minute.
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Fiona Blayney: How to turn Property Managers into lead generation machines
Your property management team is sitting on a goldmine of leads. A typical 1,000-property portfolio creates 5,000 face-to-face interactions with future buyers and sellers every year from rental turnover alone. Agencies that stop treating PMs like admins and start seeing them as community builders are unlocking a massive, untapped pipeline. Here’s how they’re making the shift.
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Olympic gold medalists use mental rehearsal to turn every failure into future fuel
That feeling after losing a big listing? Olympic gold medalists turn that exact moment into fuel. Their secret is a specific mental rehearsal technique that goes beyond just practicing a script—it's about rehearsing how you'll "feel" and respond when the pressure hits. It’s a masterclass in the kind of resilience that separates top performers from the rest.
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AI in Action: Seth Watts dares agents to test, tinker, and take the lead
From multilingual maintenance requests to 100 simultaneous prospecting calls, Seth Watts urged agents to pilot AI tools and reclaim time for higher-value work.
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Bachelor couple sells luxury Elsternwick home
Former Bachelor stars Sam and Snezana Wood have sold their renovated Elsternwick property, with industry sources indicating the sale price was close to their $6.6 million asking price.
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unió: Reimagining space for a smarter, smaller footprint
What if your bedroom could turn into a home office by day, or your lounge could become a guest room at night — all without knocking down a wall? That’s the idea behind unió, a new spatial living system from Rachel Oakley that swaps static floorplans for flexible, modular design.
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Ready25 pledges $500k to fight homelessness
REA Group CEO Owen Wilson announced a $500,000 donation to homelessness causes at Ready25, telling a 1,500-strong real estate audience the industry’s collective voice “can make a difference” on social issues.
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“It takes a village”: Simone Biles on success, sacrifice and support
When Simone Biles took the stage at Ready25, the world’s greatest gymnast didn’t just talk about medals. She spoke about pressure, sacrifice, and the village behind every success — lessons real estate agents know all too well.
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