Elite Agent
-
Edge Case Episode 3: Do Real Estate Agents Still Deserve Their Bad Reputation?
You’re at a barbecue. Someone finds out you’re in real estate. The energy shifts. Maybe it’s a subtle eye roll, or a story about their cousin’s terrible selling experience, or that half-joking comment: “Oh, so you’re one of those.” Real estate agents consistently rank near the bottom of Australia’s most trusted professions — even below politicians, according to the Grattan…
Read More » -
Why community investment is smart business
Community engagement has become one of Ray White Mt Gambier’s strongest competitive advantages. Under Principal Tahlia Gabrielli, the agency has turned sponsorships and local partnerships into measurable returns in visibility, trust and team engagement, proving that doing good business and doing good for the community can be one and the same.
Read More » -
Why “being yourself” can hold you back
In real estate, you’re told to “be authentic," but former U.S. Secret Service Special Agent Evy Poumpouras says unfiltered honesty can quietly weaken your authority. Speaking with Steven Bartlett on The Diary of a CEO, she shared lessons on composure, confidence and communication that can help agents stay calm, inspire trust and lead under pressure.
Read More » -
How Compton Green plans to stay relevant for the next century
A century in business means little without reinvention. Compton Green managing director, Adrian Butera, explains why staying relevant depends on people, adaptability and a clear vision for the future.
Read More » -
What it really takes to open a high-performing real estate office
Opening a real estate office isn’t just about cutting a ribbon, it’s about building a business ready to perform from day one. Harcourts Head of Operations Kyrstie Nolan explains that success starts long before launch, with the right planning, systems, and people in place.
Read More » -
Ryan J. Coyne: The Psychology-First AI Strategy That’s Driving 144% GCI Growth
TL;DR: Here’s what every agent needs to know – the future isn’t about AI replacing agents or agents replacing other agents with better AI skills. It’s about agents who understand where their humanity makes the most difference and use AI strategically to amplify those uniquely human moments. Ryan J. Coyne, Chief Experience Officer at SERHANT, has been pioneering this approach…
Read More » -
Tackling underquoting with transparency
Underquoting in real estate often leaves buyers feeling misled, but greater transparency could change this. Leanne Pilkington explains that agents can build trust by sharing comparable sales data, outlining the factors that make pricing challenging, and helping consumers understand market dynamics, rather than quoting prices below realistic expectations.
Read More » -
Why database discipline and brand cohesion outlast flashy content
Real estate marketing is getting louder, but Mont Property argues much of it misses the mark. The Perth agency is taking a pared-back approach, focusing on consistency, brand discipline and clear communication, and says that strategy is proving more effective than scattergun campaigns.
Read More » -
Cracking the deposit code: What agents and brokers need to know about first-home buyers
Agents are about to gain a powerful new way to bring first-home buyers back into the market. Buyers can purchase with just five per cent down - no Lenders’ Mortgage Insurance (LMI), no income caps and higher property price limits nationwide. Understanding and explaining these changes could turn hesitant prospects into active clients and keep your pipeline moving.
Read More » -
The real reason people leave
Six silent killers that drive your best people away, and the "TX strategies" that make them stay.
Read More » -
How to scale a real estate business without burning out
If you run a business, it’s easy to fall into the habit of being the fixer. A client is unhappy, a team member is stuck, a system breaks — and before anyone else can blink, you’re already in the trenches, sorting it out yourself. But, as Michael Nitschke explains, over time, that approach drains you, disempowers your team, and quietly…
Read More » -
Edge Case Episode 2: Will Virtual Inspections Replace Physical Ones Within Five Years?
It’s the question every property manager is grappling with: Are we heading toward a fully digital inspection world, or will boots on the ground always be essential? The pandemic gave us a taste of virtual-only inspections. Now the industry is split on whether that future is inevitable – or desirable. Welcome back to Edge Case, where we take controversial industry…
Read More » -
Aubrey Plaza lists Los Feliz home for $6.5 million
Comedian and actor Aubrey Plaza has listed her Los Feliz Oaks home for $6.5 million (A$10 million), eight months after the death of her husband, filmmaker Jeff Baena, who was found inside the property in January.
Read More » -
Spend your time like money – and make every minute count
Treat your day as a limited budget. Here’s how templates, automation, AI and smarter commitments can help you reclaim hours and reinvest them where they matter most.
Read More » -
‘Selling in days’: what Mildura’s $300k–$630k boom can teach agents everywhere
While many regional markets are slowing and vendors are tempering expectations, Mildura’s mid-range is moving at breakneck speed. Homes priced between $300,000 and $630,000 are selling in days, and sometimes within hour, as investors flood in and buyers’ agents reshape the way deals are done.
Read More » -
TikTok reveals a new generation of first home buyers: strategic, savvy and investment-minded
The stereotype of first home buyers being locked out of the market is missing the bigger picture. Fresh analysis of TikTok’s trending content shows young Australians are far from passive or uninformed — they’re treating property as a calculated wealth-building move. Over just 30 days, thousands of posts under top hashtags such as #propertyinvestment, #homeloans and #rentvesting reveal an audience…
Read More » -
Own your growth: why great leadership starts with you
In real estate, market knowledge and negotiation skills only get you so far. REMAX managing director, Joel Davoren, says the real game-changer is how well you lead yourself - your mindset, discipline, and daily choices. Master that, and you’ll have the foundation to lead clients, teams, and your business to lasting success.
Read More » -
Why Adam Fiteni believes experiences – not transactions – build clients for life
For Harcourts Victoria CEO Adam Fiteni, good customer service is no longer the benchmark.
Read More » -
Spring selling success: A step-by-step guide to more leads and listings
A step-by-step guide to filling your pipeline and winning more business this season.
Read More » -
The danger of thinking seasonally
Real estate success isn't seasonal but emotional, says Angela Avgerinos, who urges agents to focus on meaningful customer connections year-round rather than spring marketing alone.
Read More » -
The Art of the Merge: What Happens When Two Real Estate Powerhouses Get It Right
There’s a moment in every business owner’s life when they stare at their ceiling at 3am and wonder: Should I keep building alone, or is it time to find a dance partner? For Randall Kemp, who’d spent 20 years building The Woollahra Group into an eastern suburbs powerhouse, that moment came with a realisation that growth could be accelerated through…
Read More » -
Justin Long on the evolving craft of auctioneering
Veteran auctioneer Justin Long has spent more than three decades shaping Melbourne’s prestige property market. He explains why auctions remain the most transparent and effective way to sell, and why agents must back themselves as negotiators.
Read More » -
Why happiness should come before success in real estate
In real estate, success is often measured in listings, sales, and market share, but chasing those milestones without looking after your own wellbeing can leave you burnt out. Harvard professor and author Arthur C. Brooks argues in The Happiness Files that the real formula works the other way around: focus on your happiness first, and greater, more sustainable success will…
Read More » -
Why competitive tension is the secret to winning talent
Ray White NSW & ACT CEO Tim Snell says the key to winning talent isn’t perks or commission splits, but creating healthy competitive tension that drives ambition, loyalty and performance.
Read More » -
What clients aren’t telling you (and why it matters)
Harcourts NSW CEO Katrina Tarrant says agents need to know about the "door handle question" that changes everything in real estate.
Read More » -
AI in real estate: a co-pilot, not a replacement
Artificial intelligence is already changing how the real estate industry works — the question now, says Samantha McLean, is whether professionals will adapt. Speaking at the PM/One conference, she argued that AI isn’t here to replace people, but to help them focus on what matters most.
Read More » -
The AI Whisperer: How One Operations Manager Got 73 Real Estate Agents to Use AI
TL;DR: Regional operations manager Shawn Hayes transformed a 73-person, four-office LJ Hooker network from AI sceptics to successful adopters through personalised training and strategic implementation. Her approach proves that the right rollout strategy – combining automated lead nurturing with genuine human connection – drives measurable results. Most real estate offices trying to implement AI tools face a similar pattern: excitement…
Read More » -
How Luke Saville sold 25 apartments using TikTok and Instagram
Melbourne agent Luke Saville has turned TikTok and Instagram into powerful sales channels, selling 25 apartments in just 12 months, often before listings ever reach the portals. By meeting first-home buyers where they spend their time, he’s cutting vendor marketing costs, speeding up sales, and showing how social media is fast becoming an essential tool for real estate.
Read More » -
James Vine to lead RT Edgar Richmond
Top sales agent James Vine has been appointed as Director to lead RT Edgar's new office in Richmond, marking a significant step in the company's continued expansion across Melbourne.
Read More » -
Building a platform for women and shaping what comes next in real estate
Laing+Simmons CEO Leanne Pilkington celebrates three decades with the company as she’s recognised with the REINSW Woodrow Weight Award for lifetime achievement. Part II of this feature dives into how she’s led, grown, and left her mark far beyond the Laing+Simmons network.
Read More » -
From eyeliner to empire: Leanne Pilkington’s 30 years at Laing+Simmons
Her first sale was scribbled down with an eyeliner pencil on the back of a business card. Three decades later, Leanne Pilkington is running one of Australia’s best-known real estate networks. It’s a career she never wanted, built on discipline, resilience and an instinct for doing “the right thing, always.”
Read More » -
Property industry unites behind new foundation to tackle homelessness
Australia's property industry launches A Home for All Foundation to combat homelessness, with every dollar raised going directly to those in need. The initiative invites professionals to experience "A Night Without Home" this October, highlighting the 94% of homelessness that remains hidden from public view.
Read More » -
Fitness influencers purchase $3m cement home in Gold Coast
A unique Gold Coast property made entirely of microcement has sold for $3 million to fitness influencers Jarrah Martin and Courtney McConnell, setting a new dry-block record for Robina.
Read More » -
How to turn social media followers into real-life landlord clients
You're showing up on social media, posting regularly, maybe even getting a few likes, but are those likes turning into landlord clients? According to Ellen Bathgate, they can.
Read More » -
Why top agents stall: the psychology of comfort over change in real estate sales
“I’ve always done it this way.” It’s the comfort phrase of countless top agents, but as sales psychologist Pancho Mehrotra of Frontier Performance points out, it’s also the biggest handbrake on future growth. What once delivered success can quietly trap even high performers in cycles of resistance, slowing results and stalling income. The psychology behind it isn’t laziness, it’s wiring.…
Read More »