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VIC Real Estate News

Real estate news and market updates for Victoria. Industry developments, sales results, and insights for VIC property professionals.

Sean Parker and Samuel Johnson - Melbourne Sotheby's International Realty. Image supplied
People Moves

Samuel Johnson joins Melbourne Sotheby’s International Realty in Macedon Ranges

The former REA Group and Domain executive teams up with local specialist Sean Parker as the luxury brand opens a new office covering the region.

Adam Alexander - The Agency Mornington Peninsula. Image supplied
Franchise News

Adam Alexander joins The Agency on Victoria’s Mornington Peninsula

The award-winning agent and auctioneer brings more than 25 years of local experience to the network, with his…

Ellis Schofield - Area Specialist. Image supplied
Franchise News

Ellis Schofield marks a year building his own brand at Area Specialist

The Frankston agent says the move has let him grow market share on his own terms while finding…

Brent Harriage and Janine Pepyat open First National Prom Country. Image supplied
Franchise News

Brent Harriage and Janine Pepyat open First National Prom Country

The South Gippsland duo have combined nearly four decades of experience to launch a new independent office in…

Why 'a plan, not a promise' is replacing overquoting in a shifting market
Features

How overquoting is killing agency profits

Why buying listings with inflated figures is actively destroying agency balance sheets and vendor trust.

Premier Jacinta Allan went straight to her social media following with her letter to the REIV's Toby Balazs
News

Let’s not stuff around: The weekend the Allan government made it personal

The Allan government has squeezed the industry for months. But Friday's letter naming the REIV chief executive, and…

Barry Plant Berwick Raises $72,000 For Make-A-Wish Australia
Franchise News

Barry Plant Berwick raises $72,000 for Make-A-Wish

A five-person office's inaugural Trivia Night has become the single highest fundraising community event in Make-A-Wish Australia's history.

Twice-weekly buyer contact strategy delivers four-bidder auction for Wantirna original home
News

Twice-weekly buyer contact strategy delivers four-bidder auction for Wantirna original home

A disciplined communication strategy and renovation guidance turned an original-condition corner block into a four-bidder auction contest, with…

Opinion

REIV warns new Victorian bill could delay your settlements

REIV chief executive Toby Balazs argues proposed changes to the Sale of Land Act could stall genuine offers…

Belle Property Seaford. Image supplied
Franchise News

Belle Property Mornington and Mount Eliza opens third office in Seaford

Principals Brett Trebilcock and Bill Joycey have added a Seaford office to their Mornington and Mount Eliza businesses,…

How Leo Edwards built a reach to rival the portals
Franchise News

How Leo Edwards built a reach to rival the portals

With standalone websites for every listing and a database of 30,000 followers, this sole agent says he delivers…

Tony Sesto has been appointed Chief Executive Officer of Buxton Real Estate
Industry News

Tony Sesto appointed CEO of Buxton Real Estate

The former BMW, Honda and Marshall White leader says trust and human connection remain the most valuable assets…

The commercial sector faces dual challenges as business groups warn WFH legislation could permanently alter office occupancy levels and corporate leasing structures. Image: Getty/Lois
Industry News

New data reveals WFH laws risk driving jobs and investment out of Victoria

Peak business groups demand urgent changes to the proposed Work from Home Bill as new data reveals surging…

A suburban Australian house shown in cutaway cross-section, with a long precise measuring tape stretched taut from its cracked wall back across ten evenly spaced ghosted outlines of the same house receding into the distance, suggesting responsibility traced back through time.
Industry News

Victorian watchdog gets power to order decade-long defect fixes

The Building and Plumbing Commission can now compel builders to fix safety defects up to 10 years after…

How a strategic off-market period delivered $550k for a Golden Square land opportunity
Just Sold

How a strategic off-market period delivered $550k for a Golden Square land opportunity

Byron Ager's strategic off-market preparation delivered multiple offers and a $550,000 result for a Golden Square development site…

Lukas Pedder to lead new McGrath office in Mildura
Franchise News

Lukas Pedder to lead new McGrath office in Mildura

The Melbourne-trained agent has reunited with the McGrath network to open its first Mildura office, in a regional…

Young first-home buyers win move-in ready Whittington home after 37-offer battle
News

Young first-home buyers win move-in ready Whittington home after 37-offer battle

Jason Barnett turned a three-bedroom brick veneer into a competition magnet, drawing eight parties who submitted 37 offers…

Mario Butera | Director & Auctioneer, Woodards Northcote, Victoria. Image: Supplied
Features

The commercial edge: why tax shifts and tenant retention are redefining the market

As residential investment rules tighten, commercial property is attracting fresh attention, but landlords who fail to retain tenants…

Franchise News

Barry Plant appoints first full-time Head of Commercial and Finance

The Victorian network has hired Akshay Sharma, a former Australia Post finance leader, to bring a commercial lens…

Jellis Craig appoints Alicia Lecky as Head of Property Management at Jellis Craig Boroondara, returning to the company where she began her career. Image: Supplied.
Franchise News

Jellis Craig Boroondara appoints industry leader Alicia Lecky as Head of Property Management

Award-winning property management leader Alicia Lecky rejoins Jellis Craig, bringing operational expertise from Performance Property and Longview to…

Team Woodards raised enough this year to fully fit out two Vinnies soup vans. Image: Supplied
Franchise News

Woodards marks ten years of Vinnies CEO Sleepout with tenth soup van, surpassing $1 million milestone

Real estate network's decade of CEO Sleepout fundraising tops $1 million, funding two more soup vans for Victorians…

News

$49k fines and forced 14-day lockouts: REIV fights back against chaotic consumer bill

Victoria's Consumer Legislation Amendment Bill 2026 could hit agents with fines of nearly $49,000 for not disclosing sale…

Melbourne listings have been hit with wave of price cuts. Image: Getty
Industry News

Are buyers calling the shots in Melbourne’s housing market?

As more Melbourne listings undergo price reductions, realistic expectations and strong buyer relationships are becoming critical to achieving…

David Seebar and Zoe Cherrie, co-directors of Buxton Port Phillip. Image: Supplied
Features

The EOI revolution: Why one Melbourne office abandoned auctions

As auction success rates slide and buyers become increasingly cautious, Buxton's David Seeber and Zoe Cherrie say Expressions…

Harcourts SA and VIC appoint James Aubert as Performance Coach to support agent development across both states.
Industry News

Harcourts SA/VIC appoints James Aubert as Performance Coach

James Aubert brings real estate experience, relationship-focused leadership and a Bachelor of Psychological Science to a newly appointed…

McGrath Estate Agents opens a new office in Wantirna as demand strengthens across Melbourne's eastern suburbs.
Franchise News

McGrath Wantirna opens as demand strengthens in Melbourne’s east

McGrath Estate Agents has announced the opening of its newest office in the eastern Melbourne suburb of Wantirna.…

Benjamin Dax, Woodards Sales Director & Auctioneer (Carnegie, Vic). Image: Supplied
Features

The database is the new ‘open home’

Pre-market campaigns, buyer appointments and smarter data strategies are transforming how listings are won and sold across Australia's…

Young family secures Hampton Park home at top of range after targeted social campaign
Just Sold

Young family secures Hampton Park home at top of range after targeted social campaign

A young family's search for space ended at a meticulously renovated Hampton Park home, where quality finishes and…

Victorian agents will need to publish reserve prices seven days before auction from 1 October. Image: Gemini
Industry News

REIV warns reserve price disclosure laws could push sellers away from auctions

REIV warns Victoria’s reserve price laws risk pushing vendors away from auctions despite push for greater transparency

REMAX Sapphire broker owner (centre) Pinakin Patel, with REMAX Australia's Franchise Manager Daniel Roberts and Managing Director Joel Davoren.
Franchise News

REMAX strengthens Victorian presence with new office REMAX Sapphire

Broker owner Pinakin Patel launches RE/MAX Sapphire in Pakenham, offering residential and commercial sales, leasing and property management…

Strategic refresh transforms tenanted property into four-day sale magnet
Just Sold

Strategic refresh transforms tenanted property into four-day sale magnet

A strategic pre-sale transformation turned a decade-old tenanted investment property into a buyer magnet that attracted seven offers…

Database strategy delivers $35,000 premium for Kalkallo vendor
Just Sold

Database strategy delivers $35,000 premium for Kalkallo vendor

A targeted database campaign and strong comparable evidence helped Jatin Mehta secure a $35,000 premium over an identical…

Ray Ellis. Photo Supplied.
People Moves

Noel Jones appoints real estate industry leader Ray Ellis as Chairman

The appointment signals a strategic next chapter for one of Melbourne's oldest agencies, established in 1977.

Strategic auction timing delivers first home for previous auction underbidder in Epping
Just Sold

Strategic auction timing delivers first home for previous auction underbidder in Epping

Adam Velardi's strategic auction sequencing turned a disappointed bidder from one property into the successful buyer of another,…

Multi-segment campaign drives seven offers and a $180,000 negotiation lift in Wandin North
Just Sold

Multi-segment campaign drives seven offers and a $180,000 negotiation lift in Wandin North

A multi-segment marketing approach and independent building reports delivered seven offers and a $180,000 price lift for Carl…