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When buyers stop doing the negotiating for you
Features

When buyers stop doing the negotiating for you

Years of strong competition allowed the market to do much of the heavy lifting for agents. Belle Academy…

Your vendor wants video. Now you can say yes.
Partner Content

Your vendor wants video. Now you can say yes.

It comes up in listing presentations now. The vendor has seen walkthrough videos on realestate.com.au or Domain, they…

Industry News

RBA pulls the trigger: What the fourth rate rise means for property

The RBA has raised the cash rate to 4.60 per cent, its fourth hike of 2026, squeezing borrowing…

Katrina Driessen's database-first approach secures $1.11m Kingston result in six days
Agent Stories

Katrina Driessen’s database-first approach secures $1.11m Kingston result in six days

A database-first campaign and storytelling-driven marketing video delivered a six-day sale and multiple offers for Katrina Driessen's Kingston…

The Edit Track 05 thumbnail with Chris Hanley, Andrew McCann and Samantha McLean, and the words Why good people stay
Elite Agent TV

Why good people stay – Andrew McCann on culture and the panic hire

Jellis Craig CEO Andrew McCann joins Samantha McLean and Chris Hanley on The Edit to explain why retaining…

Mother watches family legacy continue as Black Forest bungalow sells $90,000 over reserve
Agent Stories

Mother watches family legacy continue as Black Forest bungalow sells $90,000 over reserve

Angelo Svic's transparent approach and multi-agent inspection strategy delivered a family $90,000 above reserve for their mother's 59-year…

How a quick pricing pivot turned around a Cessnock house campaign in seven days
Agent Stories

How a quick pricing pivot turned around a Cessnock house campaign in seven days

When early offers fell short, Bryce Gibson read the room, adjusted the pricing strategy, and had this Cessnock…

Grovedale townhouse with polarising styling attracts three offers in 20 days
Agent Stories

Grovedale townhouse with polarising styling attracts three offers in 20 days

Jason Barnett navigated polarising styling and a softening market to secure three offers on a two-bedroom Grovedale townhouse…

Energy ratings emerge as new value lever for agents and vendors
Industry News

Energy ratings emerge as new value lever for agents and vendors

Almost 97 per cent of Australian property listings do not disclose a home energy rating, and new Cotality…

Lara family home draws investor interest
Agent Stories

Lara family home draws investor interest

A three-bedroom house in Lara has sold for $630,000 by Gaurav Garg, with the result reflecting buyer interest…

Six-month buyer relationship delivers $910,000 off-market result in Glenroy
Agent Stories

Six-month buyer relationship delivers $910,000 off-market result in Glenroy

Six months of database nurturing and strategic negotiation delivered a $110,000 price lift for a weatherboard house with…

Barry Plant agent sells third Home for a Cure property
Franchise News

Barry Plant agent to sell third Home for a Cure property

Romi Sleiman is heading into auction day on a Donnybrook property that will raise funds for My Room…

Sales mindset property management: OBrien's unique approach
Features

Why one agency runs rentals like a sales open home

OBrien Carrum Downs and Langwarrin built a 352-property rent roll from zero by treating tenants like buyers and…

Cash unconditional offer seals Kingscliff beach house after five competing bids
Agent Stories

Cash unconditional offer seals Kingscliff beach house after five competing bids

Mark Humphries' strategic pricing below $2 million in a softening market delivered five offers in three weeks for…

First National Townsville: Helen Munro Property rebrands
Franchise News

Family-owned Townsville agency rebrands as First National

Director Tracy Crome says the 30-year-old business is gaining national resources while keeping local ownership, its team and…

Battle-axe block with 600sqm of land finds buyer in three weeks after 90-day listing stall
Agent Stories

Battle-axe block with 600sqm of land finds buyer in three weeks after 90-day listing stall

After 90 days on market, a new agent, fresh timing strategy, and a database of qualified buyers delivered…

Local first-home buyer secures East Victoria Park character home after 11 written offers
Agent Stories

Local first-home buyer secures East Victoria Park character home after 11 written offers

A clear finish line and strategic campaign delivery drove 11 written offers for Michelle Ralph's East Victoria Park…

Sydney family finds space and access in Gwandalan lakeside pocket
Agent Stories

Sydney family finds space and access in Gwandalan lakeside pocket

Daniel Grech's hands-on approach and honest vendor communication delivered six offers for a Gwandalan property that matched a…

Chad Buckley's 168-day campaign secures area's first $1.5m-plus sale in nine months
Agent Stories

Chad Buckley’s 168-day campaign secures area’s first $1.5m-plus sale in nine months

Chad Buckley's adaptive approach to a challenging Bolwarra Heights campaign delivered the area's first above-$1.5m non-acreage sale in…

Eight offers in the second weekend: how Steve Goodson turned a stale Landsborough listing around in 14 days
Agent Stories

Eight offers in the second weekend: how Steve Goodson turned a stale Landsborough listing around in 14 days

After 45 days on market with no result, a Landsborough house sold in 14 days under Steve Goodson's…

AI

Who does your customer want to become?

Use verified property features and real customer questions to explore aspirations and write more relevant advertising hooks.

Amie Goddard has joined Ray White The Bayside Group. Image: Supplied
Franchise News

Amie Goddard joins Ray White The Bayside Group

The experienced Bayside agent says the move will combine the business she has built over 13 years with…

St Albans house sells $72,000 above reserve as Gordon Tran's street-flooding strategy ignites five-bidder auction
Agent Stories

St Albans house sells $72,000 above reserve as Gordon Tran’s street-flooding strategy ignites five-bidder auction

Gordon Tran's hyper-local marketing blitz and high-energy auction approach delivered a result $72,000 above reserve, turning neighbourhood visibility…

Heritage home finds its Goldilocks happy ending after three campaigns
Agent Stories

Heritage home finds its Goldilocks happy ending after three campaigns

After three campaigns beginning in January 2025, a heritage-listed Glebe home sold for $995,000 to an interstate investor,…

How Storyhouse sold a $4.75m Kew home in 14 days after two previous campaigns
Agent Stories

How Storyhouse sold a $4.75m Kew home in 14 days after two previous campaigns

When a Kew family home failed to sell twice, the vendors faced a choice: repeat the same approach…

Pre-auction sale in 14 days as database strategy delivers Potts Point result
Agent Stories

Pre-auction sale in 14 days as database strategy delivers Potts Point result

A pre-qualified database and a buyer's agent who already knew the building delivered a 14-day result in a…

Jason Barnett's mid-campaign pivot secures sale in Grovedale to first-home buyer
Agent Stories

Jason Barnett’s mid-campaign pivot secures sale in Grovedale to first-home buyer

Jason Barnett's mid-campaign pivot from investors to first-home buyers — and from open homes to private inspections —…

New family find their forever home in peaceful Old Byford retreat
Agent Stories

New family find their forever home in peaceful Old Byford retreat

Alyssa Hayden recognised the perfect match the moment the buyers walked through the door of this Old Byford…

Seven investor offers drive South Grafton house $22k over asking price
Agent Stories

Seven investor offers drive South Grafton house $22k over asking price

Ron Plowman's advertised-price strategy drove seven competing offers from interstate investors for a South Grafton house that sold…

Rochelle Adgo: Ray White's top agent shares success secrets
Features

From an $80,000 target to number one – Rochelle Adgo’s remarkable rise

Nine years after sitting in a shopping centre car park calculating how many homes she would need to…

Spring 2026: Agent Strategies for Shifting Property Market
Partner Content

Clearance rates dropped 18 points – some agents are having their best spring yet

With listings tight and buyers cautious, sales agents who reprice fast and follow up faster are reportedly outperforming…

First-home buyer wins Bondi Junction apartment as in-house team solves lease hurdle
Agent Stories

First-home buyer wins Bondi Junction apartment as in-house team solves lease hurdle

A first-home buyer secured the one-bedroom apartment through their buyer's agent after Nicholas Armstrong-Smith's team resolved a tricky…

Transparent pricing delivers result for flood-affected Cessnock property
Agent Stories

Transparent pricing delivers result for flood-affected Cessnock property

Bryce Gibson's transparent approach to a flood-affected Cessnock property attracted the right first-home buyer by pricing it correctly…

Dual-income setup and land size attract developer to St. Albans house
Agent Stories

Dual-income setup and land size attract developer to St. Albans house

A developer saw both sides of the opportunity — immediate rental return from the existing granny flat and…

Targeted upsizer strategy secures pre-auction townhouse sale in Botany
Agent Stories

Targeted upsizer strategy secures pre-auction townhouse sale in Botany

A strategic marketing campaign targeting upsizers delivered two competing buyers and a pre-auction sale for Luke and John…