Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
The simple question transforming how leaders work
Andrew McCulloch argues that the strongest leaders aren’t the ones with the loudest answers, but those who start with the right question.
Lisa Pennell on fixing underquoting: “Use the tech we already have”
Barry Plant CEO, Lisa Pennell, argues that the real fix for underquoting lies in modern enforcement systems, not…
If you’ve got a ‘Squidward’ at work, read this
It’s easy to let outside opinions influence how you show up online, but according to The Agency's Luke…
How to coach agents to nail every listing presentation
Too many agents treat listing presentations like an audition by memorising scripts, chasing the close, and slipping into…
The Reinventors: 5 types of leaders our industry desperately needs right now
After years of steady progress and comfortable growth, real estate is entering a period of reckoning. Climate, technology,…
Stand firm, trade smart, walk away: the three pillars of powerful negotiation
Ask most agents when negotiation begins, and they’ll point to the moment an offer lands. In reality, it…
Why brevity wins in business communication
Email remains the backbone of professional communication, but too often it’s misused. Lengthy messages filled with unnecessary detail…
What it really takes to open a high-performing real estate office
Opening a real estate office isn’t just about cutting a ribbon, it’s about building a business ready to…
Tackling underquoting with transparency
Underquoting in real estate often leaves buyers feeling misled, but greater transparency could change this. Leanne Pilkington explains…
Cracking the deposit code: What agents and brokers need to know about first-home buyers
Agents are about to gain a powerful new way to bring first-home buyers back into the market. Buyers…
The real reason people leave
Six silent killers that drive your best people away, and the "TX strategies" that make them stay.
How to scale a real estate business without burning out
If you run a business, it’s easy to fall into the habit of being the fixer. A client…
Own your growth: why great leadership starts with you
In real estate, market knowledge and negotiation skills only get you so far. REMAX managing director, Joel Davoren,…
Why happiness should come before success in real estate
In real estate, success is often measured in listings, sales, and market share, but chasing those milestones without…
Styling versus renovating: What adds the most value before selling?
Professional styling offers homeowners a higher return on investment than pre-sale renovations, costing a fraction while significantly impacting…
The biggest lie in real estate: “Just do this one thing and you’ll grow”
Real estate expert Kylie Walker debunks the industry's biggest myth that "just one thing" leads to business growth.…
Leadership fatigue is the hidden risk no one talks about
In an age where “always on” has become the default setting for many leaders, the pressure to be…
Is it time to retire the GOAT? Rethinking auction clearance rates as the market barometer
Australia's long-trusted auction clearance rates may no longer tell the full story of the property market. As selling…
The great property pause: How agents can turn “not yet” into “let’s go”
For many Australians in their 20s and 30s, buying a first home feels out of reach. Buyer’s agent…
The leadership trap that’s killing your culture (and how to fix it)
From military service to real estate leadership, Shane Kempton explores how mission-driven leadership creates stronger teams than ego-centered…
If Amazon sold property – lessons from a global behemoth
Avi Khan travelled to Amazon HQ and discovered what AI has in store for the real estate industry.
Real estate reform or just red tape?
If it feels like the rulebook’s getting heavier, you’re not imagining it. From tighter eviction laws to minimum…
From sales to strategy: Why becoming a non-selling principal was the right move
Breaking industry norms, Ben Kingsberry learned that stepping away from active selling created a stronger business foundation. By…
From portals to possibilities: the future of property search
As search evolves from keywords to AI-driven intent, real estate professionals face a pivotal shift in how properties…
Real estate leadership is changing – and agents are calling the shots
The era of command-and-control leadership in real estate is fading fast. Today’s agents want more than KPIs and…
The real reason your sales team isn’t performing (yet)
Real estate veteran Aaron Chuah reveals the seven pillars of high-performance sales teams, from mindset and accountability to…
Why we need to stop over-complicating real estate
In a field cluttered with AI tools, scripts and training programs, the fundamental elements remain deceptively simple: building…
When buyers go quiet: Why pausing beats pitching every time
When homebuyers go quiet after inspections, it's rarely disinterest—it's decision fatigue. Modern real estate requires agents to abandon…
Sidekick launches free 21-day challenge to help property managers beat burnout
Sidekick launches a free 21-day challenge to combat the burnout crisis sweeping Australia's property management industry. Starting June…
Creating a workplace that people want to be in
Despite remote work capabilities, one real estate agency invested in a state-of-the-art office space, believing that culture thrives…
Styling for downsizers: how to appeal to the empty nester market
Empty nesters are becoming an ever-increasing portion of the market, and Justine Wilson explains how you can appeal…
Why building talent beats searching for unicorns
Some agents just have ‘it’ — or so the story goes. But what if 'it' isn’t something you're…
Turning stress into real estate success
In real estate, stress isn’t just part of the job - it’s often the default setting. But according…
The psychology of pricing: why facts, not flattery, win in real estate
In real estate, price isn’t just a number, it’s a decision layered with psychology, data, and trust. Whether…
The real KPI that’s silently draining your rent roll: burnout
You didn’t build your business to feel exhausted. When your energy shifts, your rent roll can too. Here’s…