Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Claudio Encina: the listing presentation mistake you don’t want to make
Would your business improve if you could convert more appraisals to listings? Top coach Claudio Encina lets you in on the secret to listing presentation success, including why you should carry a pencil case with you to every appointment.
Nerida Conisbee: Is corporate ownership the answer to Australia’s rental crisis?
In the US, large companies currently own five per cent of rental properties.
Jimmy Burgess: why comfort is a killer
Comfort is the enemy of growth according to top US real estate agent and coach Jimmy Burgess.
Bianca Denham: why agent energy matters more than ever
What I have loved about this industry since the first moment I learned about it, is that success…
Caroline Bolderston: three steps to clearer thinking
Our thoughts are the most powerful thing we possess. They drive our feelings, and our feelings colour our…
Lisa Pennell: Uprooting unconscious bias and providing opportunity
As we celebrate International Women’s Week it’s a timely reminder for us all to keep an open mind…
Manos Findikakis: what gets measured gets done
Right from the day we’re born, we give meaning to measurements, keeping track of pretty much everything we…
Sharon Fox Slater: under pressure – the impact of cost-of-living on landlords and tenants
As cost-of-living pressures continue to weigh heavily, agents may find they need to address flow-on issues with their…
Thomas McGlynn: The CEO Mindset
In the first edition of this exclusive quarterly series, Thomas reveals key strategies, tips, and mindset shifts to…
Manos Findikakis: embrace the lead generation basics
The reality is lead generation is a career necessity, but it is not a complex science, and often…
Nerida Conisbee: housing construction not keeping up with population growth
Australia’s population growth increased by 290,000 people in the 12 months to June 2022 and this rate of…
Cara Faulkner: 6 steps to create a Facebook strategy that works
When they say you need to be on Facebook, it’s true. As the world’s largest social media platform,…
John Hellaby: the secret to work/life balance
Real estate is a notoriously time-consuming profession, and since the pandemic changed the workplace landscape, the lines between…
The science of real estate: how to find your groove
The 5am club, the 9am call list and ‘win the morning, win the day’ - Chances are you’ve…
Melina Cruickshank: driving new business
As market conditions continue to change, as an agent, you want to ensure you're being seen by as…
Generative AI: The rise of the machines
While the real estate industry has always been accustomed to change, the arrival of generative AI is already…
Nerida Conisbee: solving Australia’s rental spiral
We need more rental properties. The problem is that the group that funds most of them isn’t too…
10 AI-powered strategies for commercial real estate agents to grow their business
By now, you probably already know that ChatGPT is a chatbot program that uses natural language processing technology…
Manos Findikakis: move past the organised chaos into dollar productive activity
We’ve all been there… the workday starts with the best of intentions but quickly gets derailed by organised…
Privacy laws: things are about to change
Privacy has always been an important issue but never more so than since big businesses like Optus and…
Why 2023 is the year to be your own boss
Michael Choi, founder of real estate network Area Specialist, explains how you can have a better year in…
Manos Findikakis: why speed is currency
Imagine this - you’re about to make one of the biggest emotional and financial decisions of your life.
Fiona Blayney: the art of responsible leadership
There are many different styles of leadership and leaders often naturally align with one or another. But, as…
Shane Kempton: the chief executive officer 2.0
Fifteen years after Shane Kempton was first appointed Harcourts Western Australia chief executive officer, he's slotted into the…
Can you correct the dark traits of leadership?
It's no secret that there are different types of leaders and different leadership models. But what are the…
Imogen Callister: How to stand out on social media
When it comes to real estate marketing there's a lot more to it than just a glossy brochure.…
Ellen Bathgate: collaboration over competition
Servant leadership means you focus on the needs of others before your own and, while it's been around…
Fiona Blayney: how a single word can influence your success this year
I’m a Dragon, and before you’re quick to agree, which Dragon do you think I am referring to?…
Manos Findikakis : unleash the underdog
Have you ever been told you’re unlikely to succeed at something or perhaps that ‘big idea’ you’ve put…
5 types of copy every property listing needs in 2023
Buyers have their pick of some 11,500 properties listed every week in Australia, so marketing matters if you…
Could cyber insurance help protect real estate businesses?
Experts are urging real estate agents to consider safeguarding their business from the risk of cybercrime after multiple…
Nick Brown: Is that new technology really worth it?
We live in a world where technology is overtaking the need for human interaction in the workplace but…
John Knight: the business partner balance
There's no doubt the decision to go into business with someone is a big one. At the end…
The social media accounts we’re following right now
Here's a selection of the social accounts we've been following over the break.