Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Manos Findikakis: embrace the lead generation basics
The reality is lead generation is a career necessity, but it is not a complex science, and often it’s as simple as seeing opportunities that are right in front of…
Nerida Conisbee: housing construction not keeping up with population growth
Australia’s population growth increased by 290,000 people in the 12 months to June 2022 and this rate of…
Cara Faulkner: 6 steps to create a Facebook strategy that works
When they say you need to be on Facebook, it’s true. As the world’s largest social media platform,…
John Hellaby: the secret to work/life balance
Real estate is a notoriously time-consuming profession, and since the pandemic changed the workplace landscape, the lines between…
The science of real estate: how to find your groove
The 5am club, the 9am call list and ‘win the morning, win the day’ - Chances are you’ve…
Melina Cruickshank: driving new business
As market conditions continue to change, as an agent, you want to ensure you're being seen by as…
Generative AI: The rise of the machines
While the real estate industry has always been accustomed to change, the arrival of generative AI is already…
Nerida Conisbee: solving Australia’s rental spiral
We need more rental properties. The problem is that the group that funds most of them isn’t too…
10 AI-powered strategies for commercial real estate agents to grow their business
By now, you probably already know that ChatGPT is a chatbot program that uses natural language processing technology…
Manos Findikakis: move past the organised chaos into dollar productive activity
We’ve all been there… the workday starts with the best of intentions but quickly gets derailed by organised…
Privacy laws: things are about to change
Privacy has always been an important issue but never more so than since big businesses like Optus and…
Why 2023 is the year to be your own boss
Michael Choi, founder of real estate network Area Specialist, explains how you can have a better year in…
Manos Findikakis: why speed is currency
Imagine this - you’re about to make one of the biggest emotional and financial decisions of your life.
Fiona Blayney: the art of responsible leadership
There are many different styles of leadership and leaders often naturally align with one or another. But, as…
Shane Kempton: the chief executive officer 2.0
Fifteen years after Shane Kempton was first appointed Harcourts Western Australia chief executive officer, he's slotted into the…
Can you correct the dark traits of leadership?
It's no secret that there are different types of leaders and different leadership models. But what are the…
Imogen Callister: How to stand out on social media
When it comes to real estate marketing there's a lot more to it than just a glossy brochure.…
Ellen Bathgate: collaboration over competition
Servant leadership means you focus on the needs of others before your own and, while it's been around…
Fiona Blayney: how a single word can influence your success this year
I’m a Dragon, and before you’re quick to agree, which Dragon do you think I am referring to?…
Manos Findikakis : unleash the underdog
Have you ever been told you’re unlikely to succeed at something or perhaps that ‘big idea’ you’ve put…
5 types of copy every property listing needs in 2023
Buyers have their pick of some 11,500 properties listed every week in Australia, so marketing matters if you…
Could cyber insurance help protect real estate businesses?
Experts are urging real estate agents to consider safeguarding their business from the risk of cybercrime after multiple…
Nick Brown: Is that new technology really worth it?
We live in a world where technology is overtaking the need for human interaction in the workplace but…
John Knight: the business partner balance
There's no doubt the decision to go into business with someone is a big one. At the end…
The social media accounts we’re following right now
Here's a selection of the social accounts we've been following over the break.
Sharon Fox-Slater: insurance insights for 2023
What have we learnt about real estate and insurance over the past couple of years? And how does…
Tom Ferry: 5 questions to ask yourself to get back on track
With all of the uncertainty happening in the world and the real estate market today, a top US…
Brock Fisher: prior experience or client experience?
Job churn has long been an issue in property management, but is the solution to set higher standards…
Manos Findikakis: the one thing that will transform your career
As the clock ticked over to 2023, what resolutions did you have in mind? Chances are there was…
Samantha McLean on the best (and worst) advice she’s ever received
In the past few months, I’ve been asked a fair bit for the best (and worst!) advice I’ve…
Seven things to consider before going out on your own
The decision to make the move from real estate salesperson to business owner is a big one.
Manos Findikakis: how to achieve your goals in 2023
A new year, a clean slate. Chances are you have some lofty real estate goals for the year…
Claudio: will effort or energy generate the best results?
Will giving your best effort obtain you the best results? On the surface - yes. But, as Claudio…
Area Specialist reveals new look as part of a major rebrand
A change is as good as a holiday they say, and no one knows that better than Area…
Bianca Denham: The three key metrics to build momentum in 2023
New year’s resolutions are funny things, aren’t they? The promise to be a better, more virtuous version of…