Search Results for: The Agency
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Elite Agent
Four Steps to Twice The Accountability
WHAT GETS MEASURED gets done! Tony Rowe discusses how to keep staff engaged, motivated and productive with a simple four-step process for measuring success. MANY, MANY MORE set out on the path to success in this industry than actually make it. And while in some cases it can be lack of commitment from the person in question, sometimes it is…
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EPM
Process Equals Protection
This year, a substantial amount of agency trust account fraud cases have come to light. And it’s not only the industry that’s taking note of these unfortunate criminal misdemeanours; the media are reporting widely on them, heightening the public’s distrust of the wider real estate community. PROTECTING YOUR agency from trust account fraud should be a core concern of all…
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EPM
100% Guaranteed
Are you prepared to pay when a team member makes an honest mistake? Tara Bradbury explains the advantages of having a property management guarantee in place. HAVING A property management department guarantee in place is fantastic for the Business Development Manager (BDM) because they can use it as a selling tool during the listing presentation. It is now fairly common…
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Elite Agent
Techniques For Building Your Personal Brand
AT ANY GIVEN POINT in time, a home seller has any number of choices in a real estate agent. Lane Cathcart has some tips on personal branding and how you can stand out from the crowd. TRADITIONALLY, REAL ESTATE professionals have commonly held that the more hours worked, the more money they will make. Logically, it makes sense to think…
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Elite Agent
David Highland: Gearing For Growth
DAVID HIGHLAND HAS personally sold more than $140 million worth of property in the last 12 months, with an average of 32 days on market. He is a third-generation real estate agent, and part of the founding duo of Highland Property Agents in Cronulla NSW with his father Peter, a successful property developer. Their business has expanded incredibly from its…
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EPM
Outperforming The Market
A STRONG MARKET CYCLE over the past 12 months has led to increased revenue and profit for residential real estate agents nationally, and with it a new sense of optimism across the industry, says Daniel Evans of Macquarie Business Banking. MACQUARIE BUSINESS Banking’s 2014 Residential Real Estate Benchmarking Report revealed the top-performing residential real estate agencies across the country combine…
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Elite Agent
Cooling Off Period: Using the winter months wisely
It’s no secret that winter is traditionally a quieter time in real estate, as vendors usually hold out to sell in the traditional booming spring and autumn periods. Last July the REIV recorded just 1,920 auctions in Victoria for the month, compared with 5,040 and 4,750 auctions during November 2013 and March 2014 respectively. In our Chelsea office alone, we…
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EPM
A Good Property Management Temp is Hard to Find
Currently, the average life span of a Property Manager is nine months, causing a constant headache for a principal with an average rent roll of approximately 500 properties employing 3 portfolio Property Managers. Three Property Managers, all of whom have four weeks annual leave per year meaning that as the business owner, you need to cover 12 weeks holidays. The solution, “Bring…
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Elite Agent
Traditions to Tech Geeks, Compton Green
Compton Green are one of the oldest and most widely recognised brands in Victoria, and are well known for superstar Auctioneer Adrian Butera who will be speaking at Ideas Exchange this year. Going strong since 1926; today they are blazing a trail in the industry through their cutting edge use of technology. Let’s start by unveiling real estate cobweb territory.…
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BEST PRACTICE
‘Brand-Engagement’, you’re doing it Wrong
Imagine for one moment you’re in a Broadway audience in New York. You’ve come a long way to see a play. This is going to be the highlight of your trip to the ‘Big Apple’. You’re seated. Excited. Anticipating a great show. So are the rest of the audience. You can feel their excitement. The theatre is filled with the…
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EPM
Understanding Your Trust Account
Lauren Kropp is an experienced property management professional with a deep understanding of people, properties and accounts. As our guest contributor this month, Lauren takes a look at how to protect your trust account and make sure that your reputation stays in tact. Your trust account and the way you operate it is your lifeline. When dealing with thousands of…
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Real Estate News
High-speed rail could help Sydney’s housing affordability issues
Leading real estate group Raine & Horne says an east coast high-speed rail (HSR) network between Brisbane and Melbourne will not only underpin long term property prices in regional centres in NSW, Victoria and South East Queensland, but also help relieve some of Sydney’s affordability pressures. According to one recent media report, the high-speed rail linki is back on the…
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Elite Agent
In his own words: Adrian Wilson
Adrian Wilson is the Principal and Sales Director of Wilson Property Agents with offices in Sydney , NSW. He was was recently approved as one of the very first agents in Sydney with the prestigious accolade of Accredited Property Specialist (REINSW), and listed as one of BRW’s Fast Starters in 2012 and 2013. What was your first job, and what was…
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Elite Agent
On the safe side
With all the recent news about serious instances of trust account fraud, we asked CEO of Property Training Solutions Guy Innes to give us some tips for Directors to ensure they stay ‘on the safe side’ and protect their trust accounts. Trust account fraud: its mere mention is enough to send a shiver down the spine of the most hardened…
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Elite Agent
Is there a ‘winning sales personality’?
Dave Eller disputes the commonly held belief that there is a winning sales personality, looking at some of the ideal traits you really need. Upon meeting people and telling them that I work in real estate, I often get the reply that they think they would be good at real estate sales as they “are outgoing, friendly and even persuasive”.…
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Elite Agent
New York, New York
Melbourne elite agent Gary Peer shares his observations of his recent visit to the Big Apple, meeting the city’s major real estate brokers and investigating buying and selling, American style. ‘If I can make it there, I’ll make it anywhere,’ wrote Fred Ebb, the lyricist behind the famous song New York, New York, but does this bold challenge apply to…
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Elite Agent
Gary Peer takes out top REIV gong
Congratulations to Gary Peer & Associates has been awarded the real estate industry’s highest honour – Large Agency of the Year Award at the REIV Awards for excellence. As well as taking out the top gong, Gary Peer & Associates also won another three awards to add to their list of achievements: Innovation Award, Communication Award and Corporate Promotion (Multiple…
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Elite Agent
In his own words: Peter Shiplee, LJ Hooker Mosman
Passion, dedication, and ‘a bit of fun’ are the keys to success for 36 year old Peter Shiplee of LJ Hooker Mosman. With a personal auction clearance rate of 100 per cent this year while working the ultra-competitive areas of McMahons Point, Kirribilli and Milsons Point, Peter is living proof that you can be successful in real estate, give back…
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Elite Agent
Lead, Transform, Innovate
You can’t transform your business without transforming your people, says Michael Sheargold. The key to growing and building your business is to focus on the right leadership and innovation. But if you look across the entire real estate industry today, there is a distinct lack of these two elements in most agencies, with principals increasingly looking to build or transform…
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Elite Agent
Should you lose the logo?
Are you guilty of just handing over the bottle of ‘corporate branded plonk’ when it’s time to say thank you to your owner or vendor? Last month I took a look at the alternatives. Let me start by saying I am all for sending a thank you gift to a customer once you have completed a transaction, along with a…
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Elite Agent
In his own words: Greg Okladnikov, Starr Partners Auburn
With 15 years experience in the real estate industry, Greg Okladnikov has been ranked in the top five of all Starr Partners agents for the past 10 years running. Having been a leading agent with the Merrylands office selling over 1500 properties, he is keen to bring the same success to Starr Partners Auburn. What was your first job, and what was…
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EPM
Supercharging your property management career as a BDM
Business Development Managers (BDM) are increasingly in demand as Real Estate Agencies ramp up their effort to gain market share in the uncertain economic climate. Business development is a combination of strategic analysis, marketing and sales with the objective to grow the Property Management Department by establishing new relationships and increasing opportunities from existing clients. What does a Business Development…
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Elite Agent
Top Tips for running seminars
In the competitive market of real estate sales it’s often difficult to find a unique proposition that will draw both buyers and sellers your way. Nick Simitzis from McGrath Estate Agents has found a super-successful seminar model that has seen him reap an extra 20 per cent profit from 78 per cent existing and 22 per cent new clients in…
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Elite Agent
Best of the Best
As the owners of most businesses, regardless of size or industry, the staff members that you employ, train, manage, and retain are easily some of the most valuable assets that you have. This is certainly the case in the real estate industry where companies are represented out in the field by their sales agents – with the quality and dedication…
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EPM
Create Better Marketing Campaigns
Part Three of the “Grow your rent roll” series by Aaron Clancy focuses on creating an effective marketing campaign. In Part 1 we discussed the importance of understanding the client. Once you understand that your initial meeting with a prospect is about them and not you, your conversions will increase. A great opener that I use when meeting new clients…
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Elite Agent
Nick Renna, hockingstuart Bentleigh, Victoria
Nick Renna has grown his Bentleigh office into one of the highest performing, highest selling hockingstuart offices in Melbourne. Backed by a team of dedicated agents and support staff, he knows how to create strong team camaraderie that’s both efficient and effective. When did you start in real estate? I’ve been in real estate for 17 years, since commencing in…
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BEST PRACTICE
Finish what you start
How many of last years New Year’s resolutions have you kept? Peter Hutton looks at why we get distracted and how to say on course to achieve your goals in 2013. If you’re like me, you go to training events and walk out with your head swirling with great ideas to improve your business. For a real estate agent I’m talking about…
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EPM
Karen Mudge – Peter Lees Real Estate, Launceston
Karen Mudge decided she wanted to be a property manager after receiving a bunch of flowers from her property manager when her son was born. And, being completely ‘wowed’ by the service given by the Agency, Peter Lees Real Estate, she has only ever had one employer on the radar. When did you start in real estate? I started in…
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EPM
Property Management Growth: Increasing your Conversions
In Part One of this Three Part Series on growing your rent roll, New Zealand Property Management Profits Director Aaron Clancy covers some of the reasons prospective clients may be talking to you and what you need to do to increase your conversion rates. When it comes to understanding a prospective client, it is extremely important that you ask the…
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CASE STUDIES
Young Talent Time
Stacey Sheehan, Principal of Collins Real Estate in Tasmania, has set up strategic partnerships to provide a mentoring program for young agents. The goal: to provide them with similar opportunities working for a small agency, as they would have working for a large corporate. In my previous life working in property for Lend Lease and AMP, the main attraction for…
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EPM
Kim Wilson, Property Manager, Barry Plant Boronia VIC
Kim Wilson is a highly accomplished businesswoman. While she is still yet to turn 30, she is already the principal of her own stand-alone property management franchise with the Barry Plant Group in the Melbourne suburb of Boronia, and was a nominee in this year’s Telstra Businesswoman of the Year Awards. When did you start in Real Estate? I had…
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CASE STUDIES
Focus on Buyers
Chris Nunn is an agent with Bresic Whitney, one of Sydney’s widely acclaimed agencies. The team is made up of 80 staff, working out of two offices. Since opening in 2003, they now enjoy a 25 per cent market share in Surry Hills, Redfern and Darlinghurst. And a strong market presence in Potts point, Elizabeth Bay and Paddington. Chris spoke…
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Elite Agent
Are Leaders Born or Made?
Bradley Brown, CEO of Fletchers, tells his story about how he became a management leader. I am using the term management leader to refer to the path I’ve chosen, which is to be a leader in the business environment. We continually read theories from a range of writers on what makes a good leader, what leaders do, or how you…
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BEST PRACTICE
Brand You
Do you know why you are selling Real estate? what inspires you to succeed? peter hutton, Real estate coach, author and personal Branding expert says that even if you are one of ‘the davids’ of real estate it is possible to defeat ‘the goliaths’. But you do need to have a clear understanding of your motivations, and the rest will…
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EPM
Blue Ocean Recruitment
Blue Ocean Recruitment: Thinking outside the square when it comes to finding new staff. It was in the recent issue of Leased Magazine that Fiona introduced ‘Blue Ocean’ property management. The concept of a ‘Blue Ocean Strategy’ originated with the work of W Chan Kim and R Mauborgne in the book of the same name. A Blue Ocean Strategy is…
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