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Transform
Transform PM Ep 12: Setting KPIs, Sophie Lyon
Thank you to our Episode 12 sponsor: Connectnow, a free moving home service for consumers. It helps to find suppliers in your area and arrange them all in the one spot. This service extends to connections for: electricity, gas, internet, phone, pay TV, and water. Coach: Sophie Lyon Coaching Transcript: Sophie: The topic of KPIs is an incredibly broad topic…
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Elite Agent
Are all bets off for RBA rates announcement tomorrow?
A RateCity.com.au analysis of over 30 key economic indicators overwhelmingly point to interest rates on hold in November with the Board tipped to sit tight as they monitor global economic movements. Peter Arnold, Data Insights Director at RateCity.com.au, said the consumer price data will be a key discussion point at tomorrow’s rate decision after last week’s inflation figures came in…
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Elite Agent
Supercharge Your Gmail and Grow Your Business
We have been talking a lot about big data and how you can use it in prospecting and nurturing your potential and existing customers. This nifty Gmail plug-in called Clearbit Connect is a really simple tool which has the potential to give you loads of information about someone from their business email address. How Clearbit Connect Works Without getting in…
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EPM
Just Do It! – Joanne Avenell
After starting as a receptionist for a real estate agency in 1985, Joanne Avenell soon crossed over into property management. After a while, she started her own boutique PM office on the Mornington Peninsula in Victoria, as part of the Eview Group Your Brand, Your Business model. Tell us a bit about yourself and your role at Eview. After working…
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Elite Agent
Technology Toolkit: Kaitlyn Hoppe
Kaitlyn Hoppe has a drive to succeed and passion for property that are in her DNA. With both parents in real estate, she started showing an interest in the field at a young age and still has high ambitions. From the Ray White Bulimba office on the Gold Coast, Kaitlyn’s creative and innovative approach to selling property, along with top…
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Video of the Week
Video of the Week – Using Data Smarter
We have been able to create customised emails for prospective customers for years. But using customer data in videos is something pretty new. London-based Marsh & Parsons teamed up with Australian data video specialists, DataCreative, and used video to highlight the reasons why the sellers should list with them and establish a competitive edge before they even appraised the property.…
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Elite Agent
Focus on real-time, transparent social engagement: Jason Ballo
“Go live or go home” could be the online mantra for Jason Ballo from Raine & Horne Surry Hills. Having embraced the real-time and very transparent world of Facebook Live, Jason is focussed on providing an authentic way for customers to see what his team does and how they do it. 1. What is the key way your brand differentiates…
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Elite Agent
Match your digital strategy to your audience: Lynette Malcolm
Truly understanding your customers so you can deliver relevant and timely information is key to winning in the online space. Lynette Malcolm from Chadwick Real Estate, Upper North Shore shares what they are doing to differentiate their business through a refined digital communication strategy. 1. What is the key way your brand differentiates itself using digital platforms? We differentiate ourselves…
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CASE STUDIES
Become the go-to agent with sophisticated content marketing: Gia Le
Using technology to establish and nurture a niche customer base and build your online profile is essential. Providing entertaining and engaging content for your customers, beyond property is a digital marketing strategy which is working really well for Gia Le from Acton Real Estate Dalkeith. 1. What is the key way your brand differentiates itself using digital platforms? My brand…
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Elite Agent
7 Tips for ‘Smart Hiring’
You understand and know your pipeline when it comes to listing, selling and renting, right? But do you understand what your HR pipeline is? If you are thinking about recruiting another member of staff, don’t wait until it’s urgent – think ahead while you have time, says experienced recruiter from Real+ Alison McGavin. Last week, a client and I achieved…
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Elite Agent
Living the Dream: Christine Henderson
Two years ago Christine Henderson gave up a job in executive management to switch to real estate and is now a property consultant at Hodges Mentone. A lifelong resident of beautiful Bayside, Melbourne, she has high ambitions, takes the trouble to write handwritten notes to clients – and somehow finds time to be a single mum too. How did you…
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Elite Agent
Lead from The Top
Investing in training for all staff is vital – starting from the top. Alison McGavin explains how principals need to show the way in their personal and professional development to inspire growth in their team. Iwon’t be the first person you have heard bang on about how your staff are your most valuable asset, and I certainly won’t be the…
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Transform
Transform PM Ep 11B: Rental Research, Richard Bray
Coach Richard Bray To read more about REA’s key findings on marketing to tenants, read about their LandLord Research Report by clicking here. Coaching Transcript: Missed Part 1 of Richard’s Coaching Session? Click here to watch. This long winding, road is symbolising the rent journey. This is the process and how long it takes for when tenants first think, “All right I’m going…
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Transform
Transform PM Ep 11A: Rental Research, Richard Bray
Coach Richard Bray To read more about REA’s key findings on landlords’ needs and wants, read about their LandLord Research Report by clicking here. Coaching Transcript: 00:00 Introduction by Samantha McLean I’m going to focus today on three key areas. The Landlords’ Insights information that we did a few months ago. I’m going to touch on a few of those. We did present…
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Video of the Week
Video of the Week – One of Sydney’s Finest
Want to see your video featured here? Send in your property videos to editor@eliteagent.com… More videos of the week
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Elite Agent
Top Three Ways to Recruit on Social Media
Social media has become an integral part of Real Estate marketing strategies. Most activities, including recruiting agents, gathering customer interest and promoting agents, run through social channels in some way. Here are three top ways to use social media as an effective Real Estate recruiting tool: Use Video to Sell Video has become the most powerful social tool the Real…
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EPM
PM Transform: The Halfway Point
Time to check in with our PM Transform teams to see what they have learned in their journey so far. Our four teams include a director, property manager and BDM from each office working together to transform their business and their careers. Team R&W Hurlstone Park Adriana Dendrinos, Principal I feel really privileged to have been given the opportunity through…
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Transform
Transform PM Ep 10B: Breaking PM, Fiona Blayney
Thank you to our Episode 10 sponsor: Real +, the property experts – providing a full spectrum of services to ‘grow your business and yourself’. Support + Knowledge + Industry insights + much, much more! As part of the program, our teams will receive six months complimentary access to templates, tools, training and coaching from the Real+ team. For more info, visit…
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Transform
Transform PM Ep 10A: Breaking PM, Fiona Blayney
This is Part 1 of a 2 Part Episode featuring head coach Fiona Blayney who talks the teams through the important subject of goal setting and where they want to get to over the next 8 weeks. This lesson is brought to you by Real+ realplus.com.au. Visit eliteagent.com for more transform videos.
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Elite Agent
6 Tips for Writing Engaging Web Content
In a digital world, posting engaging web content isn’t a nice-to-have — it’s essential if you want to convert customers, achieve strong SEO ratings and make the most of your most valuable digital marketing tool. Meanwhile, 73 percent of marketers say they plan to further prioritise the creation of engaging content. If you want to learn more about how real…
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Elite Agent
How Well Do Australians Know Chinese Buyers?
According to a survey of international real estate professionals completed recently by Juwai.com, Australian agents know less about Chinese buyers than most of our overseas counterparts. How would you go if you were asked the tough questions? 84.1% of Australian real estate professionals correctly guessed the Chinese flag. The most common mistake was to choose the Vietnamese flag, which was…
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Transform
Transform PM Ep 9B: Managing Conflict, Sarah Bell
Thank you to our Episode 9 sponsor: LinkLearn, provider of online real estate learning courses within Victoria, Queensland, Western Australia and New South Wales. For more info, visit linklearn.com.au Coach Sarah Bell Coaching Transcript: Missed Part 1 of Sarah’s Coaching Session? Click here to watch. We look at our model for conflict, things really go wrong at misunderstanding, right? We can do a lot…
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Transform
Transform PM Ep 9A: Managing Conflict, Sarah Bell
This is Part 1 of a 2 Part Episode featuring head coach Fiona Blayney who talks the teams through the important subject of goal setting and where they want to get to over the next 8 weeks. This lesson is brought to you by Real+ realplus.com.au. Visit eliteagent.com for more transform videos.
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Elite Agent
Five Tips for Managing Virtual Teams
Virtual teams are an increasingly common part of the Australian real estate industry, thanks to the reduced overhead and limitless location flexibility they allow. Whether you’re going all-virtual or integrating one remote worker, the lack of in-person communication can be a challenge. With the right strategies, you can build a strong, productive team. 1. Integrate Video Conferencing For real estate…
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Transform
Transform PM Ep 8: Making Connections, Samantha McLean
Thank you our Episode 8 sponsor: My Real Estate CPD, an innovative and new Real Estate training experience, and, where approved, a completely new continuing professional development or CPD experience. All online courses are all fully “self contained” online. For more info, visit myrealestatecpd.com.au Coach: Samantha McLean Coaching Transcript: 00:00 Introduction by Fiona Blayney 01:02 The psychology behind business development What Hannah talked about…
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Elite Agent
Should You Accept or Reject an Early Offer?
Tom Panos on Sky Business News this week discusses whether vendors should accept or reject an early offer on a house for sale. He advises that “it’s not how long YOU have been ON the market – it’s how long the BUYER has been IN the market.” Watch more below:
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Elite Agent
Change is Coming, Know the Trends: Agent Republic
Our coach regular and one half of Agent Republic, Claudio Encina talked about upcoming trends and game changers in the real estate industry. He also shared his insights based on our recent agent survey, which looked at personal factors that influenced GCI. You can watch the entire Facebook Live video below:
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Elite Agent
Say hello to ‘Allo’
Google recently released two new communication apps onto the crowded messaging market and so far there has been a lot of hype about them. Google Allo is a messaging app that incorporates artificial intelligence and some of the features from its competitors (eg iMessage), while Google Duo is a straightforward video chat app. The apps include a number of impressive…
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Transform
Transform PM Ep 7: BDM Master Tips, Hannah Gill
Thank you our Episode 7 sponsor: Connectnow, a free moving home service for consumers. It helps to find suppliers in your area and arrange them all in the one spot. This service extends to connections for: electricity, gas, internet, phone, pay TV, and water. Coach: Hannah Gill Coaching Transcript: 00:00 Introduction by Fiona Blayney 01:04 It’s the little things that…
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Elite Agent
Digital Innovation and the Art of Storytelling
ANASTASIA FAI, a media industry entrepreneur who founded the video production agency Style & Image, is the creative force behind an interesting new video approach to property marketing. The short film ‘Sunday Blue’, produced for Besser & Co, showcases a day in the life of a listing at 4/24 Hyslop Parade, East Malvern, in Melbourne. We caught up with Anastasia…
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Elite Agent
ARPM 2016 Speakers: Just the Highlights
Elite Agent Magazine had a chat to some of ARPM 2016’s keynote speakers, including Peter Knight, Matthew Johnstone, James Parnwell and more. Watch now for our ARPM 2016 highlights; including tips, advice and even snippets from these inspiring talks.
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Transform
Transform PM Special Episode: CEO Insights, Charles Tarbey
Thank you our Special Episode sponsor: Century 21, the largest real estate sales organisation in the world, and with over 250 independently owned and operated real estate agencies throughout Australia. Coach: Charles Tarbey Coaching Transcript: 00:00 Introduction by Samantha McLean 01:18 About Century 21 Australasia Hey guys, I’m a real estate practitioner like you are. I do own Century 21 Australia and…
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Uncategorized
The Brief 16 | 09 |16
16 | 09 | 16 IN BRIEF Is there a formula for real estate success? Mark McLeod of Ray White believes there is. While the formula is pretty simple, you are going to need to be consistent to nail it. The iPhone 7 is out today and one die-hard fan has had his deckchair outside the store for the last…
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Elite Agent
The ultimate resource to change your life
In one of his classic motivational speeches, Tony Robbins talks about what the ultimate resource for success really is.
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Transform
Transform PM Ep 5: Team Performance, Julie Davis & Neil Williams
Thank you our Episode 5 sponsor: Agent Dynamics, specialising in team performance coaching, and a business development pathway for Property Managers, Sales People and Principals. Agent Dynamics looks at what you and your team are good at and suggests ways to improve teamwork and increase productivity. Coach: Julie Davis & Neil Williams Coaching Transcript: 00:00 Introduction by Samantha McLean 01:30 Recognising Innate…
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