Features
Long-form editorial that goes deeper. In-depth reporting on the trends, people, and ideas reshaping how real estate works.
From an $80,000 target to number one – Rochelle Adgo’s remarkable rise
Nine years after sitting in a shopping centre car park calculating how many homes she would need to sell to earn $80,000, Rochelle Adgo has been named Ray White Group's number one salesperson internationally. Behind the 188 settled sales is a business built around reinvestment, specialisation and a determination to spend her time where she believes it matters most.
Anders Sörman-Nilsson: Take the robot out of the property manager
The futurist’s PM/ONE keynote made the case for using AI to reclaim time for clients, strengthen human connection,…
The wisdom of Leanne Pilkington – 30 lessons from the woman who learned to back herself
Leanne Pilkington spent years thinking of herself as “a great number two”. Then she bought into Laing+Simmons with…
Why this principal now turns away vendors he can’t connect with
Matt Micallef says he walked away from a listing the morning of this interview, part of a client-selection…
The $1 billion machine – inside Alexander Phillips’ high-stakes bet on Sydney real estate
After 11 straight years as Australia's top-ranked agent, Alexander Phillips explains why he brought his entire Eastern Suburbs…
Why growth doesn’t have to wait for a stronger property market
Tina Ashton says productivity, costs, technology and rent roll acquisitions can lift a business's performance even when transaction…
What buyers and vendors actually want from property marketing
Three agents, three marketing schedules, and the only real difference between them was the number at the bottom.…
A rival’s ‘dirty trick’ fired up this top agent’s record year
When rivals claimed pregnancy would end her career, Symone Gatt used the rumours as fuel - hiring an…
Your social audience is an extension of your CRM
Richard Lindley argues AI and automation can turn the combined social reach of a network's offices and agents…
The need to reframe existing conversations
When market noise creates hesitation and inaction, a different way of framing the conversation can help agents turn…
Why clickbait headlines and unskilled agents are spooking buyers
A Brisbane sales specialist argues skill shortages, not falling demand, are behind stalled campaigns, and explains why owner-occupiers…
The 20% myth: how to steady skittish buyers and safeguard your vendor
Finance and agency leaders say hold-tenure data and High Court precedent both argue against timing the market, offering…
The 25x mindset: How Alex Jordan turned a career-ending diagnosis into a 5-year reign as McGrath’s top agent
From a shock diagnosis and financial rock bottom in 2011 to becoming McGrath’s five-time Agent of the Year,…
The untapped engine of real estate – why property management is no longer the second cousin to sales
How Highland Property is reshaping its rent roll with scale, technology and a standalone approach to property management.
The wisdom of Claudio Encina – 30 lessons from the coach who still has a coach
He started at LJ Hooker Bondi Junction in 1995, learned soft skills at a Hollywood acting school on…
The mental conditioning a former bull rider brings to his agency
How a former bull rider turned five near-quit moments into a thriving real estate business.
The 18-month lifespan: How to beat PM burnout
Amid rising legislative complexity and tribunal workloads, one principal explains the daily practices that keep her property management…
The wisdom of Fiona Blayney – 30 lessons from the woman who banned the word busy
She started on a Woolworths checkout, changing out of her school uniform on the bus, and has been…
Dr Fred Grosse in his own words
In 2014 I called a rabbi to help promote an event. He spent 30 minutes working on me…
The 70-30 split that defines a co-operative real estate network
As compliance costs rise and cross-brand talent wars rage, First National CEO David Edwards argues the future belongs…
The wisdom of Matt Lahood – 30 lessons from a CEO who hasn’t had a desk in 20 years
The Agency's co-founder has sat down with Elite Agent eleven times since 2017, and this is the distilled…
The leaders’ ledger: Real estate CEOs reveal the challenges, opportunities and decisions shaping the future
A comprehensive directory of Australia’s top real estate leaders, featuring exclusive insights from select agency CEOs on AI…
Why AI will expose average agents faster than any market downturn
As market shifts meet an AI revolution, industry veteran Wes McGregor reveals why 95% of agency tasks are…
Five AI-powered moves that win the listing before you walk in the door
From persona prompts to objection prediction, these five AI strategies help agents show up to every listing presentation…
Why single bidders and softening rates don’t mean the end of auctions
While Tom Panos warns auction activity has hit 1991 recession lows, Ray White’s David McMahon argues that data-driven…
Pancho Mehrotra: What Ted Lasso understands about leading people
Ted Lasso never talked about winning – he talked about effort. That choice of language is the whole…
Darren Krakowiak: Nine ways to win a commercial real estate negotiation without losing the client
Commercial real estate negotiation isn't won in the room. It's won in the prep, in reading interests over…
International buyer coverage is now part of a complete campaign
As domestic buyer demand tightens, agents are widening their reach to international capital – and building it into…
The wisdom of Chris Hanley – 30 lessons from a man who’s never had a bad year in real estate
He's held 40 per cent market share in one of Australia's most watched postcodes for more than three…
Nick Brown: A break lease isn’t a crisis – it’s a negotiation
Tenants ending a lease early is part of the job – Nick Brown on why the ‘break lease’…
21 reasons to send a press release – and the part AI still can’t do
Publicity wins listings, attracts good people, and builds a record you can't buy. The 21 moments worth pitching…
Caroline Bolderston: The five mentoring habits that stop new hires walking out the door
Agencies spend big on hiring and onboarding, then watch great talent walk out the door. Five mentoring habits…
Brock Fisher: Fix the holes in your revenue bucket before you try to grow it
Most agencies are missing hundreds of dollars a month in fees they never collect. From file audits to…
Pancho Mehrotra: Why emotional control – not skill – decides your next sales month
One month everything works – the next, everything has changed. The difference isn't your ability, it's whether you…
Mark McLeod: How to Break a Real Estate Slump and Own Saturday Afternoon
Why listings can secretly stall your pipeline - and how back-to-basics prospecting and owning Saturday afternoons will keep…