Imran Hamidi has sold a one-bedroom apartment at 20/67 Macleay Street, Potts Point, for $885,000 prior to auction after just 14 days on the market and three open homes.
Imran Hamidi knew the buyer before the campaign even started. Not by name, but by profile — someone who had missed out on a similar apartment earlier in the year, still searching, still qualified, still waiting for the right opportunity.
When 20/67 Macleay Street came on the market, Imran reached out to his database of active one-bedroom buyers and told them what was coming. One of those conversations reconnected him with Reece Coleman from Best and Final, a buyer’s agent who had purchased apartment 18 in the same Santa Rosa building earlier in 2024.
“We had sold an apartment in the building earlier this year, and we met many buyers back then that still haven’t purchased,” Imran said.
“When this property became available, we let them know it was coming and preempted the conversations so they could start preparing for a purchase in a short period of time.”
The buyer’s agent advantage
Reece already knew the building, its condition and its appeal. That familiarity, combined with his understanding of the sales process as a buyer’s agent, allowed him to move quickly.
“Due to his understanding of the building and being a buyer’s agent, his understanding of the sales process made for a much faster transaction than most buyers are able to do,” Imran said.
The property — a loft-style one-bedroom apartment with a large outdoor terrace — attracted serious interest. Imran recorded 33 groups through the property, issued five contracts, and logged 8,646 online views across a 14-day campaign that included just three open homes.
Other buyers made offers, but Reece’s preparation and building knowledge gave him the edge. The property sold prior to auction for $885,000.
Pre-market buyer work
Imran’s strategy wasn’t just about one building. He had also sold other properties on Macleay Street and in the surrounding Potts Point area, building a database of one-bedroom apartment buyers at a similar price point.
“We managed to have good conversations, qualify them, and understand where they wanted to be,” he said.
That pre-market outreach meant buyers weren’t starting from scratch when the property launched. They had already been thinking about their next move, and Imran had already positioned himself as the agent to call when the right property became available.
A Potts Point location
The property sits in Potts Point’s village core, moments from the cafes, bars and boutiques along Macleay Street and a short walk to the CBD. The suburb is known for its Art Deco apartment buildings, leafy streetscapes and strong walkability to Kings Cross station.
Vendor satisfaction
The vendors were particularly pleased with the timeframe. In a market where days on market are trending longer, a 14-day result felt like a win.
“In a marketplace where the days on market are tending to blow out due to market conditions, they were extremely happy to have secured a strong result in a fast period of time,” Imran said.
They were also willing to invest in proper marketing to maximise their result — a decision that paid off in both competition and speed.
What it demonstrates
The sale shows the value of database work that happens before a property goes live. Imran didn’t wait for buyers to find the listing. He went to the buyers he already knew, qualified them, and prepared them to move quickly.
Working with a buyer’s agent who already understood the building streamlined the process. Reece wasn’t learning about Santa Rosa for the first time — he was returning to a building he already trusted.
For sellers listing in Potts Point today, the lesson is clear: an agent with an active database and a track record in the building or street can create competition before the campaign even launches.
About the Agent
Imran Hamidi has established himself as a trusted advisor across Sydney’s Inner City and Eastern Suburbs markets since beginning his real estate career in 2013. A multi-award-winning agent with deep local insight, he focuses on residential sales and high-end buyer engagement. Visit Imran’s website for more information or call Imran on 0412332330.