Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Styling versus renovating: What adds the most value before selling?
Professional styling offers homeowners a higher return on investment than pre-sale renovations, costing a fraction while significantly impacting buyer emotion and marketing appeal. For most properties, strategic styling can mask dated features, maximise perceived space, and create emotional connections - all without the delays and financial risks of major renovations.
The biggest lie in real estate: “Just do this one thing and you’ll grow”
Real estate expert Kylie Walker debunks the industry's biggest myth that "just one thing" leads to business growth.…
Leadership fatigue is the hidden risk no one talks about
In an age where “always on” has become the default setting for many leaders, the pressure to be…
Is it time to retire the GOAT? Rethinking auction clearance rates as the market barometer
Australia's long-trusted auction clearance rates may no longer tell the full story of the property market. As selling…
The great property pause: How agents can turn “not yet” into “let’s go”
For many Australians in their 20s and 30s, buying a first home feels out of reach. Buyer’s agent…
The leadership trap that’s killing your culture (and how to fix it)
From military service to real estate leadership, Shane Kempton explores how mission-driven leadership creates stronger teams than ego-centered…
If Amazon sold property – lessons from a global behemoth
Avi Khan travelled to Amazon HQ and discovered what AI has in store for the real estate industry.
Real estate reform or just red tape?
If it feels like the rulebook’s getting heavier, you’re not imagining it. From tighter eviction laws to minimum…
From sales to strategy: Why becoming a non-selling principal was the right move
Breaking industry norms, Ben Kingsberry learned that stepping away from active selling created a stronger business foundation. By…
From portals to possibilities: the future of property search
As search evolves from keywords to AI-driven intent, real estate professionals face a pivotal shift in how properties…
Real estate leadership is changing – and agents are calling the shots
The era of command-and-control leadership in real estate is fading fast. Today’s agents want more than KPIs and…
The real reason your sales team isn’t performing (yet)
Real estate veteran Aaron Chuah reveals the seven pillars of high-performance sales teams, from mindset and accountability to…
Why we need to stop over-complicating real estate
In a field cluttered with AI tools, scripts and training programs, the fundamental elements remain deceptively simple: building…
When buyers go quiet: Why pausing beats pitching every time
When homebuyers go quiet after inspections, it's rarely disinterest—it's decision fatigue. Modern real estate requires agents to abandon…
Sidekick launches free 21-day challenge to help property managers beat burnout
Sidekick launches a free 21-day challenge to combat the burnout crisis sweeping Australia's property management industry. Starting June…
Creating a workplace that people want to be in
Despite remote work capabilities, one real estate agency invested in a state-of-the-art office space, believing that culture thrives…
Styling for downsizers: how to appeal to the empty nester market
Empty nesters are becoming an ever-increasing portion of the market, and Justine Wilson explains how you can appeal…
Why building talent beats searching for unicorns
Some agents just have ‘it’ — or so the story goes. But what if 'it' isn’t something you're…
Turning stress into real estate success
In real estate, stress isn’t just part of the job - it’s often the default setting. But according…
The psychology of pricing: why facts, not flattery, win in real estate
In real estate, price isn’t just a number, it’s a decision layered with psychology, data, and trust. Whether…
The real KPI that’s silently draining your rent roll: burnout
You didn’t build your business to feel exhausted. When your energy shifts, your rent roll can too. Here’s…
No sales, no problem: the rise of property management-only agencies
Once seen as a support act to sales, property management is stepping into the spotlight. A new wave…
The 3-Minute Content Rule
If you’ve ever stared at a blank screen thinking, “What on earth do I post today?”—you’re not alone.…
Great at sales? It doesn’t necessarily mean you’re good at business
In real estate, the progression from high-performing agent to business owner is often seen as a logical next…
Belief, structure, and strategic growth
For Michelle Champion, director of Champions of Real Estate in Cairns, sustainable success required more than ambition. It…
Before you chase your next listing, ask yourself these 9 questions
Success in real estate isn’t just about listings, calls, and deals - it’s also about reflection. Luke Evans,…
Unleashing your true motivation
Sustainable real estate success begins not with commission targets but with discovering your intrinsic motivation, your personal "why."…
What AI is really doing for Property Managers right now
Property managers are embracing AI solutions that handle everything from tenant communications to maintenance emergencies, transforming an industry…
Breaking performance ceilings: the power of seeing what’s possible
One thing that's become crystal clear to me throughout my career in real estate is that most performance…
The property management metric stuck in the 90s (and why it needs to go)
The 1990s have called and want their most popular PM metric back, says Ailo co-founder Ben White. Here’s…
Real estate agents should focus on authenticity over awards
Real estate agent Michael Nitschke advocates for authenticity over accolades in an industry often defined by status symbols.…
Two months lost every year: the hidden cost of procrastination
Procrastination in real estate sales can quietly sabotage your results - costing agents up to two months of…
Beyond borders: the role of culture in real estate expansion
International real estate success depends on adapting to local markets without losing your core identity. From terminology to…
The art of closing
Real estate agents often struggle with closing sales pitches, leaving potential clients confused rather than committed. Ray White…
Why real estate leadership now means mastering data
The real estate industry has always been about adapting, but according to Adrian Knowles, CEO of Harcourts Australia,…