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Opinion

Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.

Opinion

Are you winning your week?

The great Al Pacino once said in that fabulous movie ‘Any Given Sunday’, that the inches are everywhere. Just like real estate, the inches and the marginal gains are everywhere to be had.

Opinion

Stop Blaming the Market — Control What You Can

There are some things you can control in real estate and some things you can't. In a changing…

Opinion

Is your juice worth the squeeze? A business perspective on effort versus reward

After several days of being cooped up in a hotel room sitting out Cyclone Alfred, I, like many…

Leadership

Why character skills could be the missing piece in real estate training

Real estate agents have endless options when it comes to skills training. Conferences, coaches, podcasts, webinars and the…

Opinion

What makes a client say “Yes” when they’ve said “No” before 

A client’s “no” isn’t always the end of the road - it’s often just a matter of timing.…

Leadership

Transcending loss to leadership: stepping up from sales to CEO

When Michael Nitschke lost both parents in quick succession, he found himself not only grieving but also taking…

Chris Hanley
Opinion

Chris Hanley: Thick or thin?

Being thick-skinned is often seen as a sign of strength, but the opposite is often true. Being concerned…

Leadership

Level up: personal development strategies for real estate success

What’s the difference between a good real estate agent and a great one? The answer isn’t a bigger…

Leadership

Real estate growth: is bigger always better?

For real estate professionals, the pressure to scale quickly can be intense. Whether it's expanding a property portfolio,…

Opinion

Why losing clients (or team members) might be the best thing for your business

Change is inevitable. Whether in the business world or our personal lives, we often face moments where people…

Opinion

How to win more listings

When you’re working in real estate sales, it’s not like a normal job. Most of your ‘civilian’ peers couldn’t…

Opinion

Australia’s Housing Super Cycle: What Agents Need to Know Now

Forget the endless chatter about interest rates and monthly price swings. Australia’s housing market isn’t just in another…

Opinion

Should you ever negotiate your commission as a real estate agent?

Commission negotiation is a hot topic in real estate, but the truth is, discounting your commission isn’t always…

Strategy & Best Practice

How tech is flipping property management on its head

The property management industry is evolving at an unprecedented pace, and technology is no longer an optional add-on—it’s…

Opinion

Don’t wish for it to be easier, wish that you were better!

Excuses…just straight excuses! We all know that this is just the tip of the iceberg, and I know…

Opinion

Lessons from the NBA – timing and positioning 

I was in Dallas sitting in a hotel lobby bar when the news broke. The Luka Doncic trade,…

Strategy & Best Practice

Talk less, close more: why real estate agents need to master the art of silence

In real estate, the temptation to talk is constant. You want to showcase your expertise, highlight market trends,…

Elite Agent TV

Mastering the art of booking more appointments

In real estate, everything starts with a simple formula: book appointments, get contracts signed, and repeat. Yet, as…

Strategy & Best Practice

Is your rent roll making you money – or costing you thousands?

For many real estate business owners, a rent roll represents stability; an asset that provides consistent cash flow…

Strategy & Best Practice

How bad styling mistakes can make or break a sale

When it comes to selling a home, presentation is everything. Buyers form opinions within seconds of walking through…

Opinion

The Super Bowl Effect: how the biggest sporting event impacts business, real estate and the economy

As a kid, I dreamt of going to the Super Bowl for the love of the game. From…

Opinion

Caroline Bolderston: Managing vendor expectations

The recent market downturn has spelt an end to easily achieved record prices and vendors viewing agents as…

Leadership

How failure can lead to success in real estate: Leanne Pilkington

Failure, in any endeavour, is a dirty word. Something to avoid at all costs. But if we accept…

Opinion

Welcome to the new era of content marketing where there are big opportunities for small agencies

It’s official: Content marketing has changed and I couldn’t be more excited about where we’re headed, especially if…

Opinion

Digital is part of an older story

Mark Carter, an international keynote speaker, TEDx presenter, and author with over 28 years of expertise in leadership,…

simon pressley propertyology
Opinion

Where real estate agents will find growth (and challenges) in 2025

Australia’s property market in 2025 is poised for substantial changes, and real estate agents need to be prepared…

Opinion

What’s your plan for 2025? 

The year is already in full swing and it’s been a fast start for me in 2025! We…

Opinion

How to have frank conversations

The new year market is subdued. Prices in some parts are easing. Buyers are interested but cautious and…

Opinion

Why AI succeeds where previous real estate ‘Disruptors’ failed

AI isn't here to replace you - it's here to handle the admin work while you focus on…

Opinion

The 5 biggest property trends set to shape 2025

The Australian property market is set for another year of change, with economic policy, cultural shifts, and evolving…

Leadership

Self-awareness for real estate success

The Paris Olympics in 2024 were incredible. Watching amazing feats of strength, speed, power, and fitness as athletes…

Leadership

The 10 skills every new (and old) commercial real estate agent needs

Entering commercial real estate as a new agent can be both exciting and challenging. 

Leadership

The Setback Cycle: turning challenges into real estate success

Every real estate agent knows that setbacks are part of the job. Deals fall through, markets shift, clients…

Opinion

Are you getting ROI from your tech stack?

Stop adding more tech tools - it's time to make the ones you have actually talk to each…

Opinion

Emotional drivers in real estate: a deep dive into motivation and decision-making

Success in real estate goes beyond understanding property listings and market trends.