Opinion
Sharp perspectives from voices inside and outside the industry. Op-eds, columns, and expert commentary on where real estate is heading – and where it should be.
Talk less, close more: why real estate agents need to master the art of silence
In real estate, the temptation to talk is constant. You want to showcase your expertise, highlight market trends, and reassure clients that you have everything under control. But sometimes you need so stop talking - and start listening.
Mastering the art of booking more appointments
In real estate, everything starts with a simple formula: book appointments, get contracts signed, and repeat. Yet, as…
Is your rent roll making you money – or costing you thousands?
For many real estate business owners, a rent roll represents stability; an asset that provides consistent cash flow…
How bad styling mistakes can make or break a sale
When it comes to selling a home, presentation is everything. Buyers form opinions within seconds of walking through…
The Super Bowl Effect: how the biggest sporting event impacts business, real estate and the economy
As a kid, I dreamt of going to the Super Bowl for the love of the game. From…
Caroline Bolderston: Managing vendor expectations
The recent market downturn has spelt an end to easily achieved record prices and vendors viewing agents as…
How failure can lead to success in real estate: Leanne Pilkington
Failure, in any endeavour, is a dirty word. Something to avoid at all costs. But if we accept…
Welcome to the new era of content marketing where there are big opportunities for small agencies
It’s official: Content marketing has changed and I couldn’t be more excited about where we’re headed, especially if…
Digital is part of an older story
Mark Carter, an international keynote speaker, TEDx presenter, and author with over 28 years of expertise in leadership,…
Where real estate agents will find growth (and challenges) in 2025
Australia’s property market in 2025 is poised for substantial changes, and real estate agents need to be prepared…
What’s your plan for 2025?
The year is already in full swing and it’s been a fast start for me in 2025! We…
How to have frank conversations
The new year market is subdued. Prices in some parts are easing. Buyers are interested but cautious and…
Why AI succeeds where previous real estate ‘Disruptors’ failed
AI isn't here to replace you - it's here to handle the admin work while you focus on…
The 5 biggest property trends set to shape 2025
The Australian property market is set for another year of change, with economic policy, cultural shifts, and evolving…
Self-awareness for real estate success
The Paris Olympics in 2024 were incredible. Watching amazing feats of strength, speed, power, and fitness as athletes…
The 10 skills every new (and old) commercial real estate agent needs
Entering commercial real estate as a new agent can be both exciting and challenging.
The Setback Cycle: turning challenges into real estate success
Every real estate agent knows that setbacks are part of the job. Deals fall through, markets shift, clients…
Are you getting ROI from your tech stack?
Stop adding more tech tools - it's time to make the ones you have actually talk to each…
Emotional drivers in real estate: a deep dive into motivation and decision-making
Success in real estate goes beyond understanding property listings and market trends.
Why we need to stop reacting to market sentiments
For most businesses in our industry, there are a number of highs and lows in income that are…
The changing face of real estate influence: Behind the lists
For years, the image of a real estate "influencer" was often tied to high-volume sales, flashy marketing, and…
What tenancy law changes mean for agents
Over the past few years, state and territory governments have been busy reforming tenancy legislation.
Small Improvements, big success: how marginal gains can transform real estate
What if achieving exceptional success didn’t rely on monumental changes, but rather on a commitment to incremental improvements?
The 5 laws for growth and lasting happiness in real estate in 2025
As we step into 2025, many of us find ourselves striving for growth and happiness.
The case for keeping real estate deregulated
Paul Curtin, co-founder of Place, has long championed the importance of keeping the sector accessible and innovative.
We don’t need to break a glass ceiling, we just need to build a bigger house
The phrase "male, pale, and stale" has become a common critique of leadership in real estate.
The New Property Premium: Why Environmental Performance Is Becoming a Core Value Driver
As major banks tighten lending criteria and property valuations shift to favor environmental performance, real estate professionals must…
All I want for Christmas is…to be called back
Bianca Denham, Head of Performance and Recognition at Ray White, writes that real estate industry often struggles to…
Get comfortable with being uncomfortable
In real estate, much like life, success often lies just beyond our comfort zones.
Bringing the “magic” back into sales
I’m guessing that you’ve heard the words ‘all agents are the same’. Well, right now, if we’re being…
Getting into the rhythm for 2025
Follow-ups are the backbone of successful prospecting. But far too often, agents make one or two attempts and…
It’s Not Just The Extra Mile; Every Inch Counts
We've seen our industry move from 'customers for life' catchphrases to today's obsession with instant leads and quick…
Leadership lessons from a 3x property management growth journey: Marcel Dybner
In 2018, as head of a growing property management division, Marcel Dybner entered Elite Agent's Transform program, hoping…
Why real estate leaders need to leave ego at the door
Thomas McGlynn: "Leadership in our industry is simultaneously our biggest problem and our greatest potential."
End of Year leave and shutdown periods: what real estate employers and staff need to know
As a real estate agency, the holiday season can be a tricky time to manage.