NSW Real Estate News
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Strategic timing drives off-market Coogee sale in one day
Nick Papas of Agents & Co sold a four-bedroom Coogee home off-market from a single inspection day before Christmas, matching expectant parents with a mid-renovation property through strategic buyer database engagement. A four-bedroom Coogee home at 10 Clifford Street has sold off-market in a single inspection day, with Nick Papas of Agents & Co creating buyer competition before the property…
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VIP launch strategy delivers $2.675 million Bondi Junction result prior to auction
A three-bedroom apartment at 804/81 Grafton Street in Bondi Junction has sold for $2.675 million, with Nicholas Armstrong-Smith securing the result after 27 days on market. The outcome reflected a targeted marketing approach that prioritised the building’s internal community alongside broader market exposure, capitalising on the property’s position within a well-managed complex just 6 kilometres from Sydney’s CBD. VIP launch…
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Strategic pricing drives studio apartment $50,000 above comparables in Narrabeen
A studio apartment at 2/18 Waterloo Street, Narrabeen, has sold for $710,000 through Grant, achieving a result $50,000 above recent comparable sales in just 26 days. The premium outcome resulted from Grant’s deliberate pricing strategy. By setting a guide of $650,000–$690,000 against recent sales at $650,000–$660,000, he created competitive tension that attracted four active buyers and drove the final price…
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Two decades of market knowledge drives off-market Chatswood apartment sale
Nicholas Armstrong-Smith from Century 21 Armstrong-Smith has sold a one-bedroom Chatswood apartment off-market for $661,800 after just one inspection, drawing on more than 20 years of building-specific expertise. Nicholas secured the December sale of Unit 123/809-811 Pacific Highway through a buyer database that stretches back more than two decades. The one-bedroom, one-bathroom unit with balcony and communal rooftop pool –…
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Pre-Christmas bonus as Bondi Junction apartment settles in seven days on Christmas Eve
Nicholas Armstrong-Smith of Century 21 Armstrong-Smith in Bondi Junction has secured a $925,000 sale for a one-bedroom unit at 7-15 Newland Street, with the property settling in just one week on Christmas Eve. The one-bedroom, one-bathroom apartment with sunroom and single car space was listed for auction but ultimately sold through private treaty after the scheduled auction event, with three…
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Chris Akkawi’s 2026 Pledge: Adrian William Agent Commits $500 Per Sale to Local Charity
Throughout 2026, Akkawi will donate $500 from every property sale to Newtown Neighbourhood Centre. A commitment that extends far beyond seasonal goodwill into sustained, tangible support for the community’s most vulnerable residents. “Around Christmas, most of us focus on family, food, and being together, but not everyone in our community has a place to go home to,” Akkawi explains. “Holidays…
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Urban Real Estate Expands into South-West Sydney with New Oran Park Office
The launch marks Urban’s 17th office as the network continues its expansion across the Hunter, Greater Sydney and Illawarra regions. The new branch will service the fast-growing communities of Oran Park and the broader Camden and Macarthur districts, offering the full suite of the group’s residential sales and property management services. Located within one of Sydney’s most significant master planned…
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Has the spring selling season lost its edge in Sydney?
Sydney’s long-held spring selling season appears to be losing its dominance, with new data from BresicWhitney showing buyer and seller activity in 2025 peaking well outside the traditional September–October window.
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Agent’s patient approach delivers $1.95m Randwick result well above market expectations
April Strauss has achieved $1.95 million for a two-bedroom apartment on Carrington Road, Randwick – $135,000 above the suburb’s typical high-end of $1.815 million. The result came through an unconventional strategy that allowed a prospective buyer to rent the apartment first, building emotional attachment over one and a half months before committing to purchase. The two-bedroom, two-bathroom apartment with one…
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Highland celebrates a record-breaking year with VIP Christmas event
Ushering in the holiday season in true Highland style with community and culture, David Highland hosted an exclusive VIP Christmas event to celebrate the milestones and successes of 2025.
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Chervonne Papworth joins The Agency in Sydney’s prestige market
National real estate brand The Agency has boosted its presence in the Sydney’s prestige real estate market with the appointment of property partner Chervonne Papworth.
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Repeat clients trust Lisa Borstel to deliver $1.515 million Belmont North result
Lisa Borstel has secured $1.515 million for a four-bedroom family home in Belmont North after just 21 days on market. The private treaty sale at 10 Marion Place delivered a premium result for vendors who first worked with Lisa when she sold them into the property in 2021. The four-bedroom house features three bathrooms and a double garage with workshop.…
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Trust built at open home two years ago drives urgent Georges Hall sale in four days
Class Realty’s Fadi Hajjar has sold a four-bedroom family home at 33 Surrey Avenue, Georges Hall for $1.55 million in four days, securing an unconditional result for vendors under significant financial pressure. The vendors had purchased another property with settlement only weeks away and faced $17,000 monthly interest charges on a bridging loan. With a newborn baby and mounting financial…
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Buyer’s agent secures $2.05m Menai house days before scheduled auction
A Sydney buyer’s agent has negotiated a $2.05 million pre-auction purchase of a five-bedroom house in Menai, eliminating auction stress for his client. Nathan Madden secured 11 Berwick Place for his client through careful pre-auction negotiation, delivering certainty in a market where the buyer had previously been outbid multiple times. The six-bedroom house with three bathrooms and two car spaces…
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Settlement timing seals premium Grasmere home sale
A five-bedroom luxury home at 9 Yewens Circuit in Grasmere has sold after 20 days on the market, with Anna Younan securing a pre-auction outcome through strategic buyer engagement. The campaign attracted 10 inspections through a combination of weekend open houses and private appointments, with the property marketed through an auction campaign using no advertised price. Understanding buyer motivation The…
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Strategic upgrades drive $900,000 villa sale in quiet Shellharbour market
A three-bedroom villa in Shellharbour City Centre has sold for $900,000 after strategic cosmetic upgrades advised by Rome McGrath of Ray White Shellharbour City drove competitive interest in a market with minimal recent sales activity. The three-bedroom, two-bathroom villa with double garage at 1/6 Falcon Street exchanged on 2 December following a four-week campaign that generated more than five offers.…
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Bellevue Hill buyer’s agent secures $15.1 million off-market result with precision brief matching
Albert Sassoon of Pacific Property Buyers, a buyer’s agent with deep Eastern Suburbs roots, has secured a $15.1 million off-market five-bedroom house at 14 Cranbrook Road, Bellevue Hill, for clients seeking to build their dream home. Albert, operating across Sydney’s Eastern Suburbs, sourced the northeast-facing property on a sloping 600-square-metre-plus block through direct outreach to local agents rather than waiting…
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Cremorne house sells for $6 million the day before auction
A four-bedroom house at 3 Ryries Parade, Cremorne has sold for $6 million the day before its scheduled auction, following a month-long campaign by Kirsty Freyer of Richardson & Wrench Mosman. The freestanding house with three bathrooms and two-car accommodation attracted 70 inspections and resulted in five issued contracts before the vendor accepted an offer on 28 November. “They considered…
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Top-floor studio apartment snapped up before auction in Bondi Junction
A top-floor studio apartment at 521/29 Newland Street, Bondi Junction, has sold prior to auction for $430,000 after just 14 days on market, led by Nicholas Armstrong-Smith. The result came from a multi-layered campaign combining the agency’s advertising right next door to the property, a curated database of investors and first-home buyers, and comprehensive digital marketing that generated 2,800 views…
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Pre-Christmas pressure delivers $820,000 townhouse result in Mount Warrigal
Rome McGrath of Ray White Shell Harbour City secured $820,000 for a three-bedroom townhouse at 391 Redwood Parade, Mount Warrigal, after a strategically compressed 20-day campaign that capitalised on pre-Christmas buyer urgency. The property sold at auction on 26 November 2025 following competitive bidding between two registered bidders, with the hammer falling at reserve after the price climbed from a…
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Macarthur agent sells Mount Annan home in seven days with price withholding strategy
Anna Younan of Gilbert + Younan has sold a four-bedroom house at at 83 Kurrajong Circuit, Mount Annan for $1.295 million in just seven days by withholding the asking price and leveraging strategic marketing. The rapid result came from withholding the advertised price for the first week while deploying premier digital listings and targeted database outreach – a strategy that…
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Tina Bligh returns to Highland Double Bay Malouf, strengthening Malouf team’s growth strategy
In a move that reinforces Highland Double Bay Malouf's position in Sydney's prestige property market, experienced agent Tina Bligh has rejoined the agency as Sales Associate to David Malouf, bringing more than two decades of real estate expertise to one of the company's leading residential teams.
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A new era in commercial real estate for the Central West
A changing of the guard is underway in Orange, with the launch of a new commercial real estate agency, RWC Central West.
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Database strategy drives off-market unit sale in Mount Colah
Nick Berman from McGrath Hornsby has sold a one-bedroom unit at 2/1-3 Werombi Road, Mount Colah for $490,000 through an off-market campaign targeting investor buyers. While keeping the property off market, Nick proactively reached out to buyers in his database who were actively seeking one-bedroom apartments, particularly those looking for investment properties. The successful buyer first discovered the property through…
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Strategic marketing delivers four offers on Dubbo family home
A four-bedroom family home in Dubbo has sold for $850,000 after a 66-day campaign by Samuel Shooter from Dubbo Real Estate Agency, which generated four offers from competing buyers. The property at 66 Darling Street attracted strong interest through a multi-channel marketing strategy that combined traditional real estate portals with targeted social media campaigns and direct outreach to buyers who…
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Pacific Property Buyers secures $43 million rose bay development site off-market
Albert Sassoon from Pacific Property Buyers has negotiated the off-market purchase of a combined 1,400sqm development site in Rose Bay for approximately $43 million, amalgamating three separate titles into a single opportunity. The acquisition at 2, 4 and 6 Conway Avenue brought together two houses and two apartments on a single site, purchased through Mark Yates of Raine & Horne…
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Bondi retail shop sells well after expressions of interest campaign
A 33-square-metre retail shop at Bondi Road has sold for $830,000 after a competitive expressions of interest campaign led by Nicholas Armstrong-Smith in Bondi Junction. The result came from a multi-channel marketing approach that combined online exposure through realcommercial.com.au and commercialrealestate.com.au with physical signage targeting foot and vehicle traffic, social media and office window display, plus targeted outreach to Nicholas’…
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Collaborative turnaround secures Russell Lea family home
Tony Nico from Cobden Hayson, in conjunction with Michael Tringali from McGrath Leichhardt, has sold a five-bedroom house in Russell Lea, achieving a strong result in the competitive inner west. Tony joined forces with Michael to execute a targeted turnaround strategy focused on achieving a timely result as the sellers prepared to transition to their next home. Vendor-focused strategy The…
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Strategic campaign delivers dozen offers in competitive Belmont North market
Lisa Borstel secured contract exchange in just one week for a three-bedroom house at 30 John Fisher Road, Belmont North, generating a dozen offers through comprehensive marketing. The result significantly outperformed Belmont North’s typical sales timeline of 29 days for three-bedroom houses, demonstrating how targeted campaign strategy can create strong buyer competition even in markets with extended average selling periods.…
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Database marketing drives off-market studio sale in Bondi Junction
A studio apartment at 508/29 Newland Street, Bondi Junction has sold for $442,000 off-market through Century 21 Armstrong-Smith’s targeted database and social media campaign. Nicholas Armstrong-Smith, who leads the Bondi Junction agency, secured the sale without traditional marketing investment by leveraging existing investor connections and strategic digital outreach. The fifth-floor security studio in a building adjacent to the agency’s office…
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Adrian William turns pink signboards into $31,729 for cancer support
Adrian William installs 61 pink signboards across October, donating $500 per campaign to Chris O'Brien Lifehouse.
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Uri Ross: From local roots to real estate success in Nimbin
Uri Ross has leveraged his deep local connections and straightforward approach to build a thriving real estate business in the Northern Rivers region.
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Cricket legend Michael Clarke lists luxury mansion for over $20m
Australian cricket legend Michael Clarke has put his Vaucluse mansion on the market with price expectations exceeding $20 million, as he upgrades to a larger property in the same exclusive Sydney suburb.
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Database strategy drives seven offers on Lake Macquarie family home
Lisa Borstel of Raine & Horne Belmont guided 10 Melanie Close through a 21-day private treaty campaign that attracted over 100 inquiries, demonstrating the power of comprehensive database marketing in the Lake Macquarie region. Campaign strategy The single-level brick-and-tile house with a double garage on a 645-square-metre block, with a mezzanine level, was initially guided at $1 million to $1.1…
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NSW strata laws receive final overhaul to benefit 1.2 million residents
The NSW Minns Labor Government has introduced its fourth and final strata reform bill to Parliament, completing an ambitious modernisation program that will benefit more than 1.2 million people living in strata properties across the state.
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