Search Results for: The Agency WA
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Elite Agent
When Should You Become A Dot Com?
Corporate profiles, social media and websites branded to the individual are all being used today by agents to promote themeselves online. When building an online following, Lisa B answers the questions ‘how much is too much?’ and ‘who should pay?’ A LOT OF real estate agency principals are understandably nervous about their staff engaging in self-promotion online. But I believe…
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EPM
Get Smarter – Be Different – Take Action!
It’s time to focus on moving forward. Debbie Palmer has some tips for making 2015 your best year yet. HAVE YOU taken a moment to review how you’ve performed over the last 12 months? Did you achieve your goals? And if not, how can you do things a little differently this year? Did you experience any setbacks? If the answer is…
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EPM
Staff Training: Investing in The Future
Sarah Dawson of Rockend explains why taking time to train your employees is never a wasted effort. STAFF TRAINING IS an area that is often neglected in real estate agencies. Many business owners fail to business operates and recognise all processes and technology in your office, which creates a highly productive environment. In some cases a high turnover of staff…
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BEST PRACTICE
Three Questions to Improve Performance
IT’S THAT TIME OF YEAR AGAIN: Time to start thinking about improvements we’d like to make in the year to come. If you’re like most people, the chances are that you want to become more productive and more successful overall. The Stop-Keep-Start method is a fantastic way to cut to the chase and see rapid change in results. Story by…
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EPM
Five Ways to be A Gamechanger in 2015
New year, new start! Jo Oliveri offers some practical suggestions to raise the bar in the next 12 months. IF YOU WANT TO be a game changer in 2015, you are going to need to start it with a purpose. These five simple strategies in the areas of operations, technology, leadership, marketing and customer service can help you stand out…
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Elite Agent
Is Gen Y Driving Your Business or Driving You Nuts?
BRENDAN LAWLEY, CEO of Brad Teal Real Estate, looks at the impact of a younger workforce on the industry. How can we attract and retain the present generation into our business and have them perform at their peak? IF YOU’RE THE principal or office manager of a real estate business, it’s almost impossible to ignore discussions or commentary regarding Generation…
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Elite Agent
41 (Not So) Crazy Things to Make You Stand Out as A Real Estate Agent
SHORT ON IDEAS? NOT ANY MORE! Peter Hutton shares his top tips on how to give your brand distinct appeal over the competition in 2015 WOULDN’T IT be nice to stand out? Really stand out so that you become one of the top five per cent of real estate agents in your area? Standing out from all the other agents…
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EPM
Grow it Alone
Do you rely too much on the sales department for new rental managements? It should not be your only source of leads, says BDM Academy founder Tara Bradbury. ALL BDMS understand that in order to generate more business you need to allocate prospecting and promotion time. I used to be the prospecting excuse expert. I would say to my principal…
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Elite Agent
View From the Top
ANTONIA MERCORELLA, THE NEW CHIEF EXECUTIVE of the REIQ, discusses her priorities for real estate in Queensland and her vision for her new role. REAL ESTATE IS a fast-moving game and modern agents need to devote considerable time and energy to keeping pace with the changes taking place in our profession. Technology is constantly on the march, performance measures are…
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Elite Agent
Transparency or Trickery?
Lisa B looks at the reliability of agent ratings and review websites. WHEN WE think of any kind of review sites, the first one that springs to mind for me is Trip Advisor. It’s huge. It has the volume, it has the traffic and it has the credibility in numbers. A user generally has enough information to be able to…
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EPM
5 Ways to Attract New Landlords and Tenants Online
If you build a great website and then neglect to keep it updated you are wasting an opportunity to generate new prospects, says business development coach Tara Bradbury. OVER THE last 12 months I have spent a lot of time contacting BDMs and checking out agency websites. When I phoned one company to speak with a lady I was surprised…
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EPM
13 Proven Strategies to Help You Retain Your Team
Jo-Anne Oliveri ireviloution intelligence demonstrates how to find and keep the staff you need to grow your business. RETENTION IS how you can unlock a sustainable income stream in your property management business. To achieve retention you must first build a loyal, skilled team; then, using that team, build a loyal client base. What follows are 13 proven strategies that…
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EPM
Dynamic Duo, Harcourts North Lakes
Having the largest Harcourts property management portfolio in Queensland and the second largest in Australia, the dynamic duo of Brett Mason and Paul Considine have set a incredibly high standard of achievement for property management in the Northlakes Area. OPENING IN November 2005, Harcourts North Lakes has grown from a partnership into a 22-staff agency. With more than 1,100 properties…
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EPM
Paul Signorelli Raine & Horne Marrickville, NSW
After completing his HSC and studying Accountancy for a short time, Paul Signorelli received an opportunity to complete some Property Management work experience at a local real estate office. When a junior position became available at Raine & Horne Marrickville, where his sister was working, he jumped at the opportunity and has never looked back. He is now in his…
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EPM
13 Proven Strategies To Help You Retain Your Clients
Client retention is one of the best ways to unlock a sustainable income stream in your property management business. What follows are 13 proven strategies from Jo Oliveri that will help you retain your clients and take you closer to the ultimate end goal: financial freedom. CLIENT INDUCTION: CONSISTENT AND ONGOING Just like you induct new members of your team,…
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Elite Agent
Four Steps to Twice The Accountability
WHAT GETS MEASURED gets done! Tony Rowe discusses how to keep staff engaged, motivated and productive with a simple four-step process for measuring success. MANY, MANY MORE set out on the path to success in this industry than actually make it. And while in some cases it can be lack of commitment from the person in question, sometimes it is…
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EPM
Process Equals Protection
This year, a substantial amount of agency trust account fraud cases have come to light. And it’s not only the industry that’s taking note of these unfortunate criminal misdemeanours; the media are reporting widely on them, heightening the public’s distrust of the wider real estate community. PROTECTING YOUR agency from trust account fraud should be a core concern of all…
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EPM
100% Guaranteed
Are you prepared to pay when a team member makes an honest mistake? Tara Bradbury explains the advantages of having a property management guarantee in place. HAVING A property management department guarantee in place is fantastic for the Business Development Manager (BDM) because they can use it as a selling tool during the listing presentation. It is now fairly common…
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Elite Agent
Techniques For Building Your Personal Brand
AT ANY GIVEN POINT in time, a home seller has any number of choices in a real estate agent. Lane Cathcart has some tips on personal branding and how you can stand out from the crowd. TRADITIONALLY, REAL ESTATE professionals have commonly held that the more hours worked, the more money they will make. Logically, it makes sense to think…
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Elite Agent
David Highland: Gearing For Growth
DAVID HIGHLAND HAS personally sold more than $140 million worth of property in the last 12 months, with an average of 32 days on market. He is a third-generation real estate agent, and part of the founding duo of Highland Property Agents in Cronulla NSW with his father Peter, a successful property developer. Their business has expanded incredibly from its…
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EPM
Outperforming The Market
A STRONG MARKET CYCLE over the past 12 months has led to increased revenue and profit for residential real estate agents nationally, and with it a new sense of optimism across the industry, says Daniel Evans of Macquarie Business Banking. MACQUARIE BUSINESS Banking’s 2014 Residential Real Estate Benchmarking Report revealed the top-performing residential real estate agencies across the country combine…
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Elite Agent
Cooling Off Period: Using the winter months wisely
It’s no secret that winter is traditionally a quieter time in real estate, as vendors usually hold out to sell in the traditional booming spring and autumn periods. Last July the REIV recorded just 1,920 auctions in Victoria for the month, compared with 5,040 and 4,750 auctions during November 2013 and March 2014 respectively. In our Chelsea office alone, we…
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EPM
A Good Property Management Temp is Hard to Find
Currently, the average life span of a Property Manager is nine months, causing a constant headache for a principal with an average rent roll of approximately 500 properties employing 3 portfolio Property Managers. Three Property Managers, all of whom have four weeks annual leave per year meaning that as the business owner, you need to cover 12 weeks holidays. The solution, “Bring…
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Elite Agent
Traditions to Tech Geeks, Compton Green
Compton Green are one of the oldest and most widely recognised brands in Victoria, and are well known for superstar Auctioneer Adrian Butera who will be speaking at Ideas Exchange this year. Going strong since 1926; today they are blazing a trail in the industry through their cutting edge use of technology. Let’s start by unveiling real estate cobweb territory.…
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BEST PRACTICE
‘Brand-Engagement’, you’re doing it Wrong
Imagine for one moment you’re in a Broadway audience in New York. You’ve come a long way to see a play. This is going to be the highlight of your trip to the ‘Big Apple’. You’re seated. Excited. Anticipating a great show. So are the rest of the audience. You can feel their excitement. The theatre is filled with the…
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EPM
Understanding Your Trust Account
Lauren Kropp is an experienced property management professional with a deep understanding of people, properties and accounts. As our guest contributor this month, Lauren takes a look at how to protect your trust account and make sure that your reputation stays in tact. Your trust account and the way you operate it is your lifeline. When dealing with thousands of…
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Real Estate News
High-speed rail could help Sydney’s housing affordability issues
Leading real estate group Raine & Horne says an east coast high-speed rail (HSR) network between Brisbane and Melbourne will not only underpin long term property prices in regional centres in NSW, Victoria and South East Queensland, but also help relieve some of Sydney’s affordability pressures. According to one recent media report, the high-speed rail linki is back on the…
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Elite Agent
In his own words: Adrian Wilson
Adrian Wilson is the Principal and Sales Director of Wilson Property Agents with offices in Sydney , NSW. He was was recently approved as one of the very first agents in Sydney with the prestigious accolade of Accredited Property Specialist (REINSW), and listed as one of BRW’s Fast Starters in 2012 and 2013. What was your first job, and what was…
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Elite Agent
On the safe side
With all the recent news about serious instances of trust account fraud, we asked CEO of Property Training Solutions Guy Innes to give us some tips for Directors to ensure they stay ‘on the safe side’ and protect their trust accounts. Trust account fraud: its mere mention is enough to send a shiver down the spine of the most hardened…
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Elite Agent
Is there a ‘winning sales personality’?
Dave Eller disputes the commonly held belief that there is a winning sales personality, looking at some of the ideal traits you really need. Upon meeting people and telling them that I work in real estate, I often get the reply that they think they would be good at real estate sales as they “are outgoing, friendly and even persuasive”.…
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Elite Agent
New York, New York
Melbourne elite agent Gary Peer shares his observations of his recent visit to the Big Apple, meeting the city’s major real estate brokers and investigating buying and selling, American style. ‘If I can make it there, I’ll make it anywhere,’ wrote Fred Ebb, the lyricist behind the famous song New York, New York, but does this bold challenge apply to…
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Elite Agent
Gary Peer takes out top REIV gong
Congratulations to Gary Peer & Associates has been awarded the real estate industry’s highest honour – Large Agency of the Year Award at the REIV Awards for excellence. As well as taking out the top gong, Gary Peer & Associates also won another three awards to add to their list of achievements: Innovation Award, Communication Award and Corporate Promotion (Multiple…
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Elite Agent
In his own words: Peter Shiplee, LJ Hooker Mosman
Passion, dedication, and ‘a bit of fun’ are the keys to success for 36 year old Peter Shiplee of LJ Hooker Mosman. With a personal auction clearance rate of 100 per cent this year while working the ultra-competitive areas of McMahons Point, Kirribilli and Milsons Point, Peter is living proof that you can be successful in real estate, give back…
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Elite Agent
Lead, Transform, Innovate
You can’t transform your business without transforming your people, says Michael Sheargold. The key to growing and building your business is to focus on the right leadership and innovation. But if you look across the entire real estate industry today, there is a distinct lack of these two elements in most agencies, with principals increasingly looking to build or transform…
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Elite Agent
Should you lose the logo?
Are you guilty of just handing over the bottle of ‘corporate branded plonk’ when it’s time to say thank you to your owner or vendor? Last month I took a look at the alternatives. Let me start by saying I am all for sending a thank you gift to a customer once you have completed a transaction, along with a…
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