Samantha McLean
Samantha McLean is the Co-founder and Managing Editor of Elite Agent, Australia's trusted platform for real estate news, insights, and community connection. With over 20 years in sales and marketing across respected global companies, Samantha brings practical expertise and thoughtful leadership to the industry. Since founding Elite Agent, Samantha has grown the brand from a magazine into a dynamic media hub that includes the Elevate podcast, daily newsletters, and engaging industry events. Her approachable style and genuine curiosity have earned Elite Agent recognition, including multiple Mumbrella awards for excellence. Samantha is passionate about exploring how technology, especially artificial intelligence, can improve productivity and client relationships without losing the essential human touch. She regularly discusses these topics with industry experts on the Elevate podcast. She holds a Bachelor of Business from the University of Technology Sydney. Connect with Samantha at Elite Agent or aipoweredagents.com or visit her personal website samanthamclean.com.
Episode 69: Gina McCartney’s tips on lead generation and conversion, maintaining balance in leadership + marketing predictions for 2019
In this week's edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean talks to Gina McCartney, Executive GM of Marketing and Events at realestate.com.au, about digital marketing, lead generation and conversion plus her own leadership journey, some marketing predictions -- and what's next for the Edge (Elevate, Match and Reach) product series.
NAR Day 4: Where everyone knows your name
Community vs Proptech: Why real estate agents need to invest in personal relationships
How to Build a Long and Successful Career in Real Estate
Time to meet some local Realtors at NAR, Elite Agent's Editor Samantha McLean catches up with one of…
Protecting your fee and how consumers see value
Elite Agent's Editor Samantha McLean has some highlights from NAR on Day 2 with some thoughts on what…
Converting Online Leads, the 5 Second Rule, Video hacks and more
Elite Agent's Editor Samantha McLean wraps up learnings from New York, plus an overview of NAR on Day…
Big on data: Edward Smyth
With a background in Finance, having traded companies on the stock market in London, NGU Gold Coast co-director…
Episode 67: Stefanie Dobro’s tips on building trust and closing more deals
In the last few months, there has been a fair bit of talk about the “changed market” but…
10 principles (and tools) for agents will make you better at digital marketing
Over the years at Elite Agent, we have tried and tested a few principals and tools as far…
Episode 66: Investors and short term letting – one size does not fit all
In this week's edition of the Elevate podcast, Samantha McLean talks to Mike Johnson of MadeComfy, a short-term…
How to get seller leads to come to you
Around 60 per cent of agent profiles on realestate.com.au are ranked number one in Google, so if someone…
Will robots revolutionise construction?
Japanese engineers from the National Institute of Advanced Industrial Science and Technology (NIAST) are developing a robot called…
Episode 65: Colin Anstie with the latest on Social Media for real estate agents including tips on how to go viral
In this week’s edition of the Elevate podcast Samantha McLean talks to Colin Anstie of Raging Digital about…
Beepo and Rockend partner to provide accreditation for offshore employees
As agencies across Australia look for ways to create efficiencies, provide exceptional service and improve margins, offshoring is…
Episode 64: Shane Kempton on how Team Experience (TX) creates Customer Experience (CX)
In this week’s edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean…
Episode 63: Brian and Paul White on the evolution of Ray White from ‘The Shed’ to global real estate powerhouse
In this week's edition of the Elevate podcast Samantha McLean talks to Brian White AO and Paul White,…
The Next Generation: Paul White and Brian White
In the final video in our exclusive three-part interview series with Brian and Paul White at ‘The Shed’,…
Father to Sons: Brian and Paul White
In the second video in our exclusive three part interview series with Brian and Paul White at ‘The…
Remembering Ray – Brian and Paul White
As part of Ray White Connect 2018 Elite Agent visited The Shed, where Samantha McLean spoke exclusively with…
Episode 62: Alister Maple-Brown – Customer service excellence and becoming an employer of choice
In this week's edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean…
Episode 61: Kate Strickland – Peak performance and building an awesome pit crew
In this week’s edition of the Elevate podcast as part of our series, The Leadership Diaries, Samantha McLean…
Leading the way: Michael Sheargold
The countdown is on and it’s less than a week to The Business of Real Estate on the…
Compass Unveils its new electronic signboards
The sleek sign is customisable, holds all agent info and will automatically send listing info to any smartphone…
Real Estate’s night of nights to recognise all aspects of property
Time is running out to get your entries in for the industry’s most prestigious and credible real estate…
Budget 2018: The plan for a stronger economy
2018 Real Estate Industry Award Changes – Your questions answered
Ray White Joint Chairman pays tribute to Australian Auctioneering Legend
Ray White NSW Awards program will now include the Tony Fountain Auction Award to honour one of the…
Ray White Chairman weighs in on the negative gearing debate
INDUSTRY veteran Brian White, chairman of Australasia’s largest property group the family owned Ray White, slammed the now…