Exclusive to the Australian market, the AREA Awards focus on recognising and celebrating agents who show excellence in supporting their customers through their property journey.
In addition to the regular award categories, this year the awards include four Gold AREAs for Most Influential Woman in the Property Market, Agency of the Year (won by Barry Plant Manningham last year), Agent of the Year and Property Manager of the Year.

Free to enter
Unlike other industry awards, the AREAs are free to enter.
โWe want the awards to be about the best of the best, not about people feeling as though they need to be paying to participate,โ says Rechtman.
In addition, all finalists are invited to attend a complimentary black-tie gala dinner to be held on Thursday, 15 November โ this year at the Star in Pyrmont in Sydney.
โAgain, itโs a reward for their efforts, not something we want to charge for,โ says Rechtman.
New Award Categories

In general, the judges will be looking for excellence in service, innovation, marketing and community.
โLast year we had one Gold AREA which was for Agency of the Year, and this is for the agency that excels in all categories: innovation, service, marketing as well as community. So we took those principles and extended it to three new awards.โ
An award that has definitely created some buzz is the Gold AREA for Most Influential Woman in the Property Market โ open to all women operating in any part of the property industry.
โWeโre looking for someone who stands out from the crowd in terms of their achievements, whether itโs in the sales area or in leadership, or even thought-leadership they provide to the industry.โ
And itโs not just for those who are great self-promoters, says Rechtman.
โSocial media connections are obviously a great indicator of leadership, but we want to recognise someone who is doing something different that will genuinely lead to change and improvement in the industry.
โIt is very open to achievers who are perhaps in the background making change and helping others as much as those that are promoting themselves.โ
The new Gold AREA for Property Manager of the Year will recognise someone who has achieved excellence as either a PM, BDM, Leader or Leasing Consultant.
โWe know that property management is such a people-oriented business, so one of the criteria we are looking for is someone who has demonstrated an ability to build or drive a fantastic team culture.โ
And Rechtman says there is plenty to celebrate in the PM department in both innovation and marketing.
โWe believe this category will attract entries from agencies who are really finding innovative ways to stand out from competitors.โ
Rechtman expects that the Agent of the Year award will be hotly contested, and notes the judges will be looking for agents โ both women and men โ who provide outstanding value to customers.
โWe are looking for someone to go above and beyond to create a fantastic experience for every person who they come into contact with; someone who has done great things in their communities, someone who stands out for their approach to innovation and marketing.โ
Submission Excellence
While many agents find it difficult to write about themselves, Rechtman says that the key to a successful submission is to answer the questions clearly and succinctly.
โSpend the time thinking about what makes you stand out from the crowd,โ he says. โBut if your submission takes you more than an hour itโs probably not a good thing, because the judges are looking for clarity of thinking.
โThey are not looking for your life history; if you include that it will make your submission really hard to follow.โ
Finalists and Winners
The winners also get special recognition on realestate.com.au.
โEach of the winners is recognised on their agent profiles, so they can use the award as part of their own promotion in the market to help them build their businesses, either as an agency or an individual.โ
Part of last yearโs team who won Brand Campaign of the Year, Jax Jones from Laing + Simmons agrees.
โWe can absolutely vouch for how awesome these awards are. The night was brilliant, and if youโre lucky enough to win, the bonuses are awesome!โ
Entries close 19 July and it costs nothing to enter. Visit theareas.com.au.