A five-bedroom house at 97 Dalkeith Road, Nedlands has sold via private treaty in seven days, with Mark Anderson from The Agency orchestrating a targeted campaign that generated 63 inquiries and four competitive offers.
The result came from a carefully calibrated approach that paired professional property staging with a phased marketing release, allowing Mark to build buyer competition before the official launch.
In a market where, according to Domain, Nedlands’ four-bedroom houses average 49 days on market, the seven-day turnaround demonstrates how strategic preparation and audience targeting can compress selling timeframes.
Property concierge shapes buyer appeal
Mark worked closely with Prestige Property Concierge to prepare the five-bedroom, two-bathroom house with four car spaces for sale, tailoring the presentation to a specific buyer profile.
“I always like to inspect the property with the property concierge,” Mark said.
“Together we determine who’s the most likely buyer and what they’re looking for and prepare the house so it suits that buyer.”
The preparation phase proved critical to the campaign’s momentum, creating a market-ready presentation before any marketing materials went live.
Pre-launch strategy builds early momentum
Mark deployed a realestate.com.au pre-launch strategy that released property details to registered buyers matching the home’s specifications before the official market launch.
“REA have a strategy whereby they release the details of the property to anybody who’s registered on realestate.com.au with their preferences as far as location and accommodation,” Mark explained.
The property launched officially on a Wednesday, followed by a VIP home open on Thursday night and a public inspection on Saturday morning when the signboard went up.
“I always like to have music inside home opens and I think that sort of adds to the vibe,” Mark said.
The atmospheric approach contributed to strong attendance, with 31 groups inspecting the property across the home opens.
Competitive tension drives result
With multiple offers on the table from 63 inquiries, Mark advised each prospective buyer to present their strongest position immediately.
“In this market, I do advise people making an offer to put their best foot forward,” Mark said.
“As an agent, we can’t always guarantee another opportunity. Every buyer is made aware that they are in competition with other buyers and that gets the best result.”
The vendor, who selected Mark based on a recommendation from a previous client, expressed great satisfaction with both the process and outcome.
Mark attributed the result to three decades of local market knowledge that helps him articulate value propositions to buyers.
“I’ve been in the industry for 35 years and selling in this area for most of it,” Mark said.
“That experience helps me to understand why someone should buy a property and why it should be in that location and why they should pay the figure that they pay.”
About the agent
Mark Anderson has sold property in Perth’s Western Suburbs since 1991, building a reputation for integrity, local expertise and results-driven service across hundreds of transactions. His approach combines seasoned market knowledge with contemporary digital marketing techniques, treating every client as a neighbour rather than a transaction. Visit Mark’s website or call Mark on +61411645174.
