A four-bedroom house at 3 Ryries Parade, Cremorne has sold for $6 million the day before its scheduled auction, following a month-long campaign by Kirsty Freyer of Richardson & Wrench Mosman.
The freestanding house with three bathrooms and two-car accommodation attracted 70 inspections and resulted in five issued contracts before the vendor accepted an offer on 28 November.
“They considered me to be their trusted advisor and did everything that I recommended for them,” Kirsty said.
The result demonstrates how thorough market research combined with professional presentation can compress traditional campaign timelines while maintaining price integrity.
Campaign execution
Kirsty’s strategy centred on three core elements: accurate pricing derived from comparable sales analysis, professional styling to maximise first impressions, and targeted promotion to reach qualified buyers.
“It was a textbook campaign – we got the pricing right, we got the presentation correct, we got the promotion right and ultimately 70 buyers came through the property,” Kirsty says.
The approach generated sufficient competition to move the sale forward a day, avoiding the uncertainty of auction day while securing the vendor’s price expectations.
Market context
According to Domain.com.au, Cremorne’s median house price sits substantially below the $6 million result, reflecting the property’s superior position within the suburb’s housing stock. The Lower North Shore location offers convenient bus connectivity to Sydney’s CBD, supporting demand from families and professionals.
The four-bedroom configuration and established street address provided natural advantages, which Kirsty amplified through strategic presentation.
“Looking at comparable sales in the area and ensuring the property was styled” drove the campaign’s effectiveness, she says.
The 30-day timeline from listing to contract demonstrates the velocity possible when pricing accuracy meets market-ready presentation. Five issued contracts indicate genuine buyer competition rather than a single motivated purchaser, validating the campaign’s pricing strategy.
Kirsty’s ability to position herself as trusted advisor rather than transaction facilitator allowed the vendors to implement every recommendation without resistance, creating optimal conditions for the pre-auction sale.
About the agent
Kirsty Freyer is a trusted, results-driven agent with Richardson & Wrench Mosman, known for six-star customer care and a calm, methodical approach. A Mosman local born and raised in the area, she brings deep Lower North Shore market knowledge and strong community connections.
In real estate since 2006, much of Kirsty’s business comes through referrals, reflecting consistently happy outcomes. With 18 years at Qantas, she’s immaculately presented, diligent, and a long-time Mosman Meals on Wheels volunteer. Visit Kirsty’s website or call Kirsty on +61 411 662 533.
