A brand-new four-bedroom duplex at 95B Mitchell Street, Merewether, has sold for $3.4 million after Newcastle agent Damon Sellis found the strongest buyers in post-auction negotiations.
The brand new, architecturally designed Torrens title duplex attracted over 100 groups at its first open viewing, but Damon recognised the best money would come from buyers who weren’t ready to bid on auction day.
“Given the style of the property and its high-end finishes, we felt it truly stood out as something special – there were very few like it in the area at the time,” Damon said.
“There saw plenty of interest throughout the auction campaign with great open home numbers, but we felt it was the buyers who weren’t quite ready to bid at auction who seemed the strongest.”
Three-phase campaign unlocks premium price
Damon structured the campaign across three distinct phases: pre-market feedback gathering to establish value expectations, a competitive auction period to generate momentum, and strategic post-auction negotiations with multiple interested parties.
The property went to auction on 30 September after 36 days on market – longer than initially planned, but necessary to engage the right buyer pool.
“By waiting until after the auction to continue negotiations, which became competitive, we were able to secure the best possible sale price for our owners.” Damon said.
Development expertise drives buyer appeal
The agent worked closely with the vendors throughout the development and build process, helping shape design decisions to match evolving buyer preferences in the beachside market.
“By collaborating with our owners from the very start of a build or development, we can ensure the project will meet exactly what buyers want in the market.” Damon said.
“We’re seeing increasing demand for high-end, low-maintenance properties with plunge pools. This is exactly what we helped bring to life, and with the right strategy and campaign, a great result naturally follows.”
The vendors were very impressed with the collaborative approach, particularly given the premium nature of the build and its proximity to the beach. They’re looking forward to working together on the next development.
About the agent
With over 23 years’ experience in Newcastle and Lake Macquarie real estate, Damon Sellis has built a reputation for delivering outstanding outcomes while making the buying and selling process seamless and stress-free. His team focuses on delivering premium service standards with detailed attention to client needs throughout complex transactions. Visit Damon’s website or call Damon on +61 410 468 968.
