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Strategic marketing drives 12 offers for Robina family home

Four-bedroom house attracts premium result through professional presentation and competitive buyer interest

A four-bedroom family home at 18 Mornington Terrace, Robina, has sold for $2.49 million through Ben Williams after a private treaty campaign that generated 12 competing offers.

The property, which features two bathrooms and a double lock-up garage, was on the market for four weeks before negotiations opened. Ben closed the sale within 48 hours once formal offers began.

Professional presentation meets strategic reach

The result came from Ben’s comprehensive marketing approach, combining professional photography and video with significant buyer reach across local, interstate and overseas markets. His established reputation, demonstrated by more than 1,000 five-star online reviews, created immediate buyer confidence and competitive tension.

“The vendors loved the fact that I was professional and honest,” Ben said.

“The photos and video were absolutely perfect, and the buyer reach from my agency was enormous. We had significant interest from interstate buyers, overseas buyers and local buyers.”

The competitive environment created fear of missing out among prospective purchasers, driving the rapid negotiation timeline and premium result.

Market context and buyer motivation

Robina’s median four-bedroom house price sits at $1.452 million according to Domain, demonstrating the premium result for the property.

Ben’s campaign leveraged RE/MAX’s international brand presence alongside his substantial social media following, including 22,000 LinkedIn connections, 12,000 Instagram followers and 2,000 Facebook followers, to maximise property exposure beyond traditional marketing channels.

The sale contract was signed on 24 November 2025.

About the agent

Ben Williams brings more than 26 years of sales experience to the Gold Coast property market, specialising in achieving record sale prices through strategic marketing and extensive buyer databases. His client service approach has generated more than 1,000 five-star reviews across Google, Rate My Agent, realestate.com.au and Homely, making him the highest-reviewed agent in the area. Visit Ben’s website or call Ben on +61 411 177 744.

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