Rome McGrath of Ray White Shell Harbour City secured $820,000 for a three-bedroom townhouse at 391 Redwood Parade, Mount Warrigal, after a strategically compressed 20-day campaign that capitalised on pre-Christmas buyer urgency.
The property sold at auction on 26 November 2025 following competitive bidding between two registered bidders, with the hammer falling at reserve after the price climbed from a $760,000 opening bid in $10,000 increments.
Strategic timing drove buyer competition
Rome’s approach centred on delivering the sale before the Christmas market slowdown, creating deliberate pressure on active buyers through a condensed timeline and targeted engagement.
“Running a short campaign, really putting in the emphasis and pressure on the active buyers, ensuring we could have it wrapped up prior to the Christmas break,” Rome said.
The three-bedroom townhouse featured one bathroom with a second toilet and a two-car garage comprising one enclosed space and one open carport.
Buyer work sealed the result
Rome attributed the outcome to meticulous buyer management and campaign execution by his team, which maintained momentum throughout the compressed timeline.
“We were able to achieve this result through really good buyer work, really good market understanding, really good campaign management,” Rome said.
Vendor confidence through communication
The vendors praised Rome’s approach throughout the process, highlighting both the smooth experience and consistent communication.
They highlighted “how easy we made the process, along with how knowledgeable and informed we kept them” as key factors in their campaign experience.
The $820,000 result demonstrated the effectiveness of compressed campaign strategies in markets where timing and buyer pressure can drive competitive outcomes, particularly in the lead-up to traditional holiday slowdowns.
About the agent
Real estate isn’t just a career for Rome; it’s his passion. With a background in business ownership and customer relations, he takes a professional, results-driven approach, ensuring clients feel supported and confident throughout property decisions that are life-changing. Visit Rome McGrath’s website or call Rome on +61 450 902 088.
