A four-bedroom family home in Dubbo has sold for $850,000 after a 66-day campaign by Samuel Shooter from Dubbo Real Estate Agency, which generated four offers from competing buyers.
The property at 66 Darling Street attracted strong interest through a multi-channel marketing strategy that combined traditional real estate portals with targeted social media campaigns and direct outreach to buyers who had previously inspected similar properties.
Identifying the hero features
Samuel said the campaign focused on elements that would resonate with key buyer demographics, particularly the property’s 1,200-plus square metre block, established gardens, man cave, and in-ground pool.
“Those features appealed to both couples looking to buy their first home as well as families looking for that next home,” Shooter said.
The four-bedroom house includes an office, two bathrooms, and three car spaces, offering the space and lifestyle amenities that drive demand in the regional market.
Communication drives vendor confidence
The private treaty sale secured a young couple purchasing their first home in town, with the vendors highlighting Samuel’s approach as a key factor in their satisfaction.
“They were really happy with my communication, the way we used social media and traditional marketing to reach the buyers, and how comprehensive our updates were following inspections and offers being made,” Shooter said.
The campaign demonstrates how combining digital reach with personalised buyer outreach can create competition even in markets where days on market average higher than metro areas.
Regional market context
According to Domain data, the $850,000 result sits comfortably above Dubbo’s median four-bedroom house price of $675,000, reflecting the premium buyers place on family homes with significant land and lifestyle features in established locations.
Samuel’s strategy of contacting unsuccessful buyers from similar campaigns proved particularly effective, turning past interest into active competition for the Darling Street property.
The sale reinforces the importance of understanding both the property’s unique selling points and the specific buyer demographics most likely to value them, particularly in regional markets where targeted outreach can outperform broad advertising alone.
About the Agent
Samuel Shooter is a seasoned real estate professional with 13 years of experience. He founded SJ Shooter Real Estate in 2015, which merged with Dubbo Real Estate Agency in 2025. Known for his warm approach and passion for helping people navigate life’s pivotal moments, Samuel has earned national recognition, including the Real Estate Institute of Australia’s Best Small Agency of the Year award in 2021. Based in Dubbo, NSW, he balances his thriving career with music, cooking, and family life. Visit Samuel’s website or call Samuel on +61 402 640 126.
