A studio apartment at 508/29 Newland Street, Bondi Junction has sold for $442,000 off-market through Century 21 Armstrong-Smith’s targeted database and social media campaign.
Nicholas Armstrong-Smith, who leads the Bondi Junction agency, secured the sale without traditional marketing investment by leveraging existing investor connections and strategic digital outreach.
The fifth-floor security studio in a building adjacent to the agency’s office featured an internal laundry, air conditioning, integrated kitchen, and access to a rooftop pool. The property offers a level walk to Westfield shopping centre and Bondi Junction station.
Strategic database approach
Nicholas’s team drew on extensive local knowledge of the complex, accumulated over years of sales and property management, to identify potential buyers.
“We marketed to our database and through contacts we met whilst selling unit 521 in the same building recently, using marketing techniques we’ve honed after many years,” Nicholas said.
“We used social media through all our connections and newsletters, as well as our contacts and people we knew were interested as investors from overseas and locally looking for studio apartments as investments.”
Vendor communication focus
The vendors praised the agency’s communication approach throughout the off-market process.
“They appreciate the extra mile that we go to with our communication and keeping them informed during the process,” Nicholas said.
The campaign generated strong existing database inquiry while attracting new interest through the agency’s very visual window display directly next door to the building and social media presence, eliminating the need for additional marketing expenditure.
Entry level opportunity
Nicholas highlighted the property type’s appeal for buyers seeking market entry properties in central locations.
“Studio apartments are ideal for first home buyers and tenants looking to break free from the rental cycle while aiming to get onto the property ladder. Studios for individuals and couples can be a fantastic way to start their property journey as a homeowner,” he said.
“It can be a fantastic way, especially if they have not owned property before, to take advantage of the government’s first home buyer scheme.”
About the agent
Nicholas Armstrong-Smith has more than two decades of real estate experience and is a six-time Century 21 Centurion Award winner, placing him among the top 2 per cent of Century 21 sales agents worldwide. Since taking the helm of Century 21 Armstrong-Smith in 2012 alongside his wife Shona, he has built a multi-award-winning operation recognised across Sydney’s Eastern Suburbs. Visit Nicholas’ website or call Nicholas on +61 419 273 703.
