As Australia’s property market prepares for its next cycle, a new platform is emerging as a valuable connector between consumers seeking financial clarity and agents seeking genuine conversations.
LookingToSell LTS, a newly launched buying and selling costs calculator, has entered the industry with a clear mission: to remove guesswork for consumers and support agents with qualified early stage seller opportunities.
Cost calculators have existed before, but LTS represents a step forward in how consumers prepare to move and how agents can connect with motivated sellers well before they come to market.
Meeting Today’s Consumer Where Their Questions Begin
In 2025, rising living costs and tighter lending conditions mean consumers are more cautious than ever.
Before they speak with an agent, they want real numbers.
The first question in the selling journey is no longer “Who should we use” but “Can we afford to make this move”
LTS provides the clarity they are looking for through a personalised report showing selling costs, stamp duty, marketing, finance considerations, moving expenses and much more.
Once consumers understand their financial position, they are more prepared to take the next step.
This is where LTS becomes valuable for agents.
A Lead Source Built on Consumer Trust and Genuine Intent
LTS is not a comparison site and it does not promote agents over one another.
It positions itself purely as an independent information tool.
As a result, consumers share more accurate details and engage at a point in time when they are genuinely exploring a move.
For agents, several advantages stand out:
• Leads are capped to a maximum of three agent claims.
Agents are not competing in large pools, and consumers are not flooded with calls. This structure creates a balanced and fair experience for both sides.
• Leads arrive at the right moment.
Sellers reach out while they are still planning their next step and before they have chosen an agent.
• Leads include context.
Agents receive insights into the consumers’ circumstances, allowing them to begin the conversation with relevant guidance.
• The brand is neutral and trusted.
Because LTS is independent of real estate brands, consumers see it as a reliable source of information, which helps agents start the relationship with trust already established.
A Partnership Model Designed for Today’s Market
The LTS model is performance based. There are no subscription fees, no ongoing charges and no cost per lead. Agents simply pay a 20 percent referral fee upon settlement.
This approach removes financial risk and encourages agents to claim leads in the suburbs where they want to grow.
For many agents, this is the appeal: a simple structure that aligns with results and supports genuine opportunity rather than volume for the sake of volume.
A Strategic Rollout and Early Mover Advantage
LTS is currently in a strategic growth phase with significant consumer marketing investment planned across 2025.
As awareness grows, more homeowners are expected to use the calculator as part of their early planning, which will increase lead volume across metro and regional areas.
Momentum is predicted to build strongly over the next six to twelve months as more listings return to market and consumers seek clarity before making financial decisions.
For early partners, this creates an opportunity to secure coverage in key territories before the platform reaches full scale.
A Platform Built for the Industry’s Future
The launch of LTS highlights a major trend. Homeowners now expect transparency and financial understanding before committing to a move.
By supporting this shift, LTS provides agents with an advantage at the very start of the consumer’s decision making process.
Rather than flooding agents with low value enquiries, LTS focuses on meaningful conversations with homeowners who have taken the time to understand their position and are preparing to engage.
As the industry moves into its next phase, platforms that bridge consumer education and agent connection will become increasingly important.
Get Involved
LTS is now partnering with agents and agencies who want access to capped seller opportunities in selected markets.
For those looking to build stronger pipelines and take part in a platform built on trust, clarity and consumer value, LTS offers a significant new opportunity.
Partner with us today through our website lookingtosell.com.au/agents.
