Vicki Sayers has achieved a $3.133 million sale for a four-bedroom house at 15 Wimbledon Avenue Mount Eliza, through a targeted 19-day private treaty campaign.
The result came from understanding the property’s natural buyer pool and executing a focused campaign that highlighted lifestyle appeal. In a suburb where house medians range from $1.29 million to $2 million, Vicki’s approach generated genuine competition.
The four-bedroom, two-bathroom house with two-car spaces attracted families and retirees seeking single-level living near Mount Eliza Village and schools. Vicki’s marketing combined social media, local print advertising, and premium portal placement to reach both demographics effectively.
Creating buyer competition
The campaign delivered 13 buyer groups through the property and culminated in four written offers, allowing the vendors to negotiate from a position of strength.
“The property was very well presented and targeted towards families and retirees being single level close to Mount Eliza Village and schools,” Vicki said.
“We created a competitive environment with four offers on the table and 13 groups through the property.”
The vendors’ investment in presentation paid dividends, with the home’s condition and lifestyle positioning resonating strongly with Mount Eliza’s buyer demographic.
Short campaign, premium outcome
Vicki structured the 19-day campaign to generate urgency without compromising buyer engagement, a strategy that was particularly effective in Mount Eliza’s moderate-turnover market where properties typically spend longer on market.
“They were very pleased with the result and such a short-term campaign,” Vicki said of her vendors’ response.
The 2 November contract reflected both the property’s inherent appeal and the competitive tension Vicki cultivated through strategic buyer management.
Mount Eliza’s active real estate market has seen significant transaction volume over the past year, with three to five-bedroom homes commanding a wide price spectrum depending on presentation, location, and lifestyle amenities.
About the agent
Vicki Sayers is a respected, award-winning leader in Mornington Peninsula real estate, known for her professionalism, local knowledge, and client dedication. With over 16 years’ experience in Mount Eliza, Red Hill, Flinders, and Mount Martha, she has a reputation for integrity, results, and exceptional service. As Director of Sayers & Co., she leads a community-focused team with tailored service, innovative marketing, and honest advice. Visit Vicki’s website or call Vicki on +61410416987.
