A three-bedroom double-brick house on Denison Street in Hillsdale has sold for $2.31 million at auction through Andrew Anastassiou and Daniel Lo of Home Estate Agents in Maroubra after a 25-day campaign.
The result demonstrates how targeted marketing can overcome perceived property disadvantages. Despite the main road location, Andrew attracted buyers from neighbouring suburbs who recognised the value in the home’s solid construction and features, ultimately generating eight registered bidders and competitive auction-day tension.
Campaign strategy overcomes location challenge
The three-bedroom, two-bathroom house at 76 Denison Street presented a common sales challenge: its position on a busy thoroughfare. Rather than viewing this as a limitation, Andrew repositioned the property’s narrative.
“We were able to capture the market by bringing buyers across from other suburbs to see the value in this beautiful double-brick home,” Andrew said.
The approach worked. Interest levels rose quickly enough during the campaign that the auction was brought forward, with eight parties registering to bid.
Competitive auction delivers under the hammer result
The auction atmosphere reflected the campaign’s success. Multiple bidders competed actively, with the property selling under the hammer on 10 October 2025 for a street record.
“Very competitive,” Andrew said of the auction day dynamics.
The vendors, who had previously worked with Andrew on other property transactions, expressed satisfaction with both the process and outcome.
“They were so pleased with the result,” he said.
“We have sold for them on previous properties and they were very happy with the result.”
Market context
The $2.31 million result sits well above Hillsdale’s median unit price of $2.03 million, though direct house price comparisons are limited due to low sales volumes in the suburb. The property’s double-brick construction, three-bedroom configuration, and multi-car accommodation contributed to its appeal despite the main road location.
The 25-day marketing period proved sufficient to generate competitive tension, with the early auction date responding to demonstrated buyer interest rather than market uncertainty.
About the agents
Andrew Anastassiou, LREA and Principal of Home Estate Agents in Maroubra has built a reputation as a highly respected real estate professional in Sydney’s eastern suburbs. His commitment to treating every property individually and his deep local knowledge have resulted in strong client referrals and repeat business. Visit Andrew’s website or call Andrew on +61425301977.
Daniel Lo of Home Estate Agents in Maroubra is a trusted Sydney sales agent with a strategic mindset, strong work ethic, and passion for real estate. Fluent in English and Chinese, he offers local expertise, detailed campaigns, and excellent client care, handling everything from apartments to luxury homes with professionalism and a client-first approach. Visit Daniel’s website or call Daniel on +61430585848.
