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Repeat vendor loyalty drives swift sale at Marks Point

Database marketing and lifestyle focus deliver fourth sale for loyal vendor

Lisa Borstel from Raine & Horne Belmont has secured $616,000 for a two-bedroom villa at Marks Point after eight days on market, marking her fourth sale for the same vendor.

Lisa sold 3/3 Marks Point Road through private treaty on 10 October, with the two-bedroom, one-bathroom property featuring single-garage parking and water-access lifestyle appeal.

The sale demonstrates how relationship-driven agents build vendor trust through consistent results. In a mature-demographic suburb where properties have low days on market according to recent data, Lisa’s database-first approach and lifestyle positioning delivered a solid result for the vendor.

Database marketing drives early interest

Lisa released the property exclusively to her database before broader market exposure, targeting buyers already familiar with the Lake Macquarie precinct.

Lisa’s campaign approach prioritised visual storytelling that showcased the property’s proximity to Lake Macquarie and the relaxed coastal environment that attracts buyers to the 1,831-resident suburb.

Fourth sale builds vendor confidence

“This is the fourth house I’ve sold for this vendor and they were extremely happy with the outcome,” Lisa said.

The repeat business reflects trust built over years of service in a suburb where the population averages over 60 years of age and property decisions often involve downsizing or lifestyle transitions.

Market context and buyer appeal

Marks Point’s lakeside location and established community infrastructure continue to attract owner-occupiers seeking accessible coastal living within the Hunter Region.

With a reported rental yield of 3.7 per cent and 18 unit sales recorded in the past 12 months, the suburb maintains steady transactional activity despite limited available stock.

Lisa’s ability to convert database contacts into qualified buyers within two weeks demonstrates the effectiveness of relationship marketing in tightly held lakeside precincts where off-market and pre-market opportunities often determine sale outcomes.

About the agent

Lisa Borstel is a licensed real estate agent with 21 years’ experience selling property across Lake Macquarie and Newcastle. A local resident with strong community ties, her market knowledge and client-focused approach have resulted in solid rapport with vendors and purchasers throughout the region.

Visit Lisa’s website or call Lisa on +61476266106.

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