A two-bedroom apartment at Eastgate Gardens in Bondi Junction has sold for $3.21 million, setting a new suburb record after a targeted 24-day campaign by Nicholas Armstrong-Smith of Century 21 Armstrong-Smith.
The result came from strategic pre-marketing and a VIP launch that attracted buyers across all demographics—downsizers, upgraders and investors—creating the competitive tension that drove five registered bidders to push the final price $1.11 million above reserve.
Pre-launch strategy created early momentum
Nicholas says he began with database targeting and a Saturday VIP launch designed to capture interest from the building, surrounding area and qualified buyers already seeking two-bedroom apartments in the Eastern Suburbs.
“We pre-marketed the listing and had a VIP launch on the Saturday to allow a lot of people to come from the building, from the area and who had already, from our expansive database, shown interest in two-bedroom apartments,” Nicholas said.
The approach generated consistent attendance across twice-weekly inspections, with buyers spanning all life stages and investment profiles.
Auction day delivered record result
Five registered bidders competed on auction day, with the contest narrowing to two determined buyers before the property sold well above expectations.
“It came down to two who both really wanted to call this property home. It kept going and going. It ended up going for $1.11 million above the reserve price, which was an extraordinary result.
“The ultimate sale price was $3,210,000, which was extraordinary.”
The vendors praised the campaign execution, highlighting the marketing strategy, team communication and overall results.
Location and building amenities drove buyer interest
The 19th-floor apartment features a 12-metre balcony spanning the full length of the residence, with northerly light and district views extending to the Harbour Bridge.
Eastgate Gardens itself offers resort-style amenities including manicured gardens, running track, heated outdoor pool, gym, spa, sauna and two tennis courts—features that broadened the property’s appeal across buyer segments.
Nicholas noted Bondi Junction’s position as the Eastern Suburbs’ key shopping, dining and transport hub continues to drive multi-generational demand.
“It’s low supply and hot demand that’s a consistent driver across this suburb and that’s what continues to feed the growth,” he said.
Domain.com.au data shows Bondi Junction’s median for 2 Bedroom units is $1.475 million with 74 days on market.
About the agent
With more than two decades of industry experience, Nicholas Armstrong-Smith has built a reputation for achieving top results while maintaining strong client relationships. At the helm of Century 21 Armstrong-Smith since 2012 alongside his wife Shona, Nicholas has led the agency’s growth into a multi-award-winning business at the forefront of the Bondi Junction precinct. Visit Nicholas’ website or call Nicholas on +61 419 273 703.
