Technology
PropTech, CRMs, platforms, and digital tools – honest coverage of the technology reshaping how agents and agencies operate.
From new languages to smarter appointment setting, here’s what Propic’s AI service picked up in 2022
When you started 2022, did you think you’d finish the year with an Artificial Intelligence concierge with the ability to tell you who to call and when to call to secure your next vendor and listing?
Top 5 social media tips for 2023
You know you should be on social media as a real estate agent. Everyone says so.
Seven ways PropTech can fix the skilled labour shortage
We are all aware of the skilled labour shortage facing Australian businesses, particularly with labour markets tightening in…
Tiffany Bowtell: What’s your cyber risk plan?
Working from home and outsourcing office tasks to overseas-based virtual assistants is here to stay in the real…
Imogen Callister: Don’t fall down the ‘scroll hole’
To say social media platforms can be a time-waster is an understatement. But they can also help you…
Market doom and gloom? That’s fake news: John Hellaby
There’s been plenty of doom and gloom in the media lately when it comes to the current state…
Meet Andi: the ‘silent employee’ helping agencies serve more clients and reduce stress levels
At property management specialists Leah Jay, there’s an outstanding team member who tops the employee of the week…
Leanne Pilkington: A technology testing strategy that works
Taking advantage of new technology means having an open mind to its possibilities, and not dismissing it before…
Mass personalisation: How to know what your market wants and deliver
Most agents know it can be a fine line between using technology to reach more clients and aid…
Ellen Bathgate: The age of automation
There's good and bad in everything, including technology. It can save you time but it can also hinder…
Flying cars, driverless cars and the rise of electric vehicles – what does this mean for property?
While I can't quite imagine arriving at work in a flying car in my lifetime, it may in…
Kristen Porter: how to avoid social media pitfalls
Real estate is highly regulated. But while most talk around regulation centres around trust accounting or licensing, marketing…
Welcome to the Metaverse: What it is and why it matters to real estate
Snoop Dogg’s buying there, Ryan Serhant’s selling there, and now the world’s biggest social media company has rebranded…
The future is now: What Artificial Intelligence means for your business
Do you remember sitting down to watch The Jetsons as a child and marveling at the intelligence, empathy…
Jet Xavier: The innovator mindset
Technology can be polarising and people's mindset towards it is usually either as an early adopter and innovator…
John Hellaby: Consumers want tech, but an agent’s role is vital
When it comes to the role of technology in the real estate industry, there are mixed views. While…
John Knight: New ways of working
There's no doubt the advent of the global pandemic forced businesses to adopt new ways of working. Here,…
How to make it on TikTok as a real estate agent
When you think of social media platform TikTok, images of teenagers doing funky dances come to mind. And…
Aimee Ralph: How to grow a start-up using email
With new PropTech released all the time, it can be tempting to push that which is tried and…
Doug Hutchinson: How to make sense of Big Data
Big Data has been a huge trend in the real estate industry in recent years. But data is…
Mark McLeod: Three things tech should provide your business
The PropTech market is flooded with products and platforms that promise the world, but do they really deliver?…
Top 10 real estate social media marketing tips for real estate agents
Social media is the highest lead generator for property businesses.
Darren Krakowiak: the power of text messages in commercial real estate
If you don’t think it’s professional to text your prospects and clients in commercial real estate, let me…
Sam the robot is changing the way we view real estate
A German real estate agency is changing the way people view properties with the introduction of a robot…
8 social media post inspiration ideas for real estate agents
It’s safe to say most real estate agents have a love-hate relationship with social media. You love that…
James Nihill: Can an algorithm replace good service?
Automation is fast becoming a reality across a broad range of industries, and it can really inspire a…
Take an ocean deep dive in your own submersible
Do you fancy dipping in and out of the ocean alongside a pod of dolphins?
Real estate is one of the top digital search trends in Australia
Real estate has become one of the most widely searched topics across Australia, according to newly released Nielsen…
Why local businesses should communicate with customers via text messages
There are an estimated 3.8 billion smartphone users in the world, with 80 per cent of Australians using…
Commonwealth Bank announced a strategic partnership with :Different
Commonwealth Bank of Australia (CBA) has announced a strategic partnership with :Different, which aims to digitally streamline the…