Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
To auction or not to auction, that is the question!
With clearance rates dropping, volume of buyers on the wane and the logical price of the market drifting further away from vendor expectations, the general ritual has been to move away from the auction process and head towards private sale.
Justine Wilson’s spring selling season styling trends
How we sold it: 19 Bul Bul Court, Ludmilla
The NT News is well known for its crocodile front pages, but there's a lot more to the…
Jason Scott: what makes quality real estate content
Most real estate agents know getting a mention in the media can be great publicity for selling their…
Samantha McLean: 33 ideas for real estate agents to grow your database and win more listings
Ask most real estate agents what their most common goal is, and they’ll likely give you the same…
4 tips to better prepare for an open home
Despite the introduction of new technology like video tours, there’s no questioning the importance of a traditional open…
Samantha McLean: how to create a lead magnet that brings in new clients (for real estate agents)
Qualified leads are the bedrock of a marketing funnel, and creating a lead magnet is usually the first…
5 ways to increase the price of a property with furnishings
With recent interest rate hikes and widespread reports of property prices stalling, property stylist Justine Wilson has shared…
Manos Findikakis: how dollar-productive are you really?
The thing about a real estate career is that it can involve some pretty varied roles.
Tim Lawless: know your market and understand the stats
Australian consumers have grown to be exceptionally savvy when it comes to researching the property market. Not a…
How we sold it: Balfour Place
It's no mean feat to sellout a luxury apartment development in just three days. But that's exactly what…
In the winning zone VS risky business? How different to the competition are you, really?
Whether pitching for new business or tidying up your social media profiles, a crisp, unique selling proposition (or…
Effortless conversion: Here’s how – through marketing that’s useful to your customer
When international speaker, author and businessman Marcus Sheridan’s swimming pool company was pushed to the brink of bankruptcy,…
How to build better rapport using ‘social styles’ (and ultimately win more clients in real estate)
Every agent has experienced that sinking feeling when they realise they've lost a listing to a competitor because they…
“Solving the struggle”: The six stages of consumer buying and how to close more deals in real estate
When Elite Agent Managing Editor Samantha McLean read Bob Moesta’s Demand-Side Sales 101 she instantly thought about how…
5 marketing lessons from Luxe Listings Sydney that every agent can implement
When it comes to marketing, it’s easy to get swept up in a sea of sameness, where one…
‘I Lost My Best Buyer!’ – The blame game
It’s Friday afternoon and I’m doing my rounds checking in on tomorrow’s auctions. A panicked agent picks up…
Vivien Yap: How to build a luxury real estate business
Just 10 years ago Vivien Yap was in a different career and only ever intended to take on…
David Washington: Building a future with eXp Realty
He might be selling real estate in the oldest country town in South Australia, but that doesn’t mean…
Claudio Encina: How prospecting has changed in 2022
Prospecting has changed a lot over the years and with the advent of social media there are even…
How We Sold It: Cove House
When one of Sydney’s most recognisable luxury homes, Cove House, sold last year, it did so on the…
Stefan Siciliano: Building a volume business
In just six years Stefan Siciliano has built his real estate career from selling 41 properties in his…
Michael Choi: Top 10 tips to thrive in real estate
The real estate market is as dynamic as ever. And as the market continues to change, Area Specialist…
3 steps to triple your prospecting results in commercial real estate
Success in commercial real estate requires doing what most people aren’t willing to do.
How to market long-held homes
Marketing and selling a property that has been in the one family for decades is anything but a…
Kevin Chokshi: How to build a referral network
Kevin Chokshi moved to Australia from India as an 18-year-old to study IT, with two bags of clothes,…
How we sold it: Yeerongpilly Green
Selling a new housing development in a suburb few have heard of was always going to be out…
Marnie Beauchamp: Reinvent your listing presentation
Every agent knows the listing presentation is one of, if not the, most important tool to secure new…
The best in the west: luxury homes in WA
Leveling up: How to grow from real estate agent to million-dollar agent
When it comes to making your mark as a million-dollar agent, times have changed.
How to build a personal brand that connects
While good results and peak performance will no doubt attract clients, what matters more is how you make…
Behind the scenes: How a $35 million-plus property sold in four days
Selling a property for more than $35 million in just four days might seem like a whirlwind feat,…
How to market a tiny apartment with a toilet in the shower
