Sales & Marketing
How the best agents find, win, and keep their clients. Prospecting strategies, listing presentation craft, personal brand building, and marketing that actually earns its keep.
What to do and say when a client doesn’t want to pay
“Your fee is too expensive.” It’s a phrase many in the business arena have heard multiple times, and for real estate agents, business development managers and property managers, it’s no different.
Bianca Denham: Why your metrics matter in a shifting spring landscape
As a southern-state resident I, like many of my compatriots, am incredibly excited about spring.
How to use auction to win more listings
It’s no surprise that the leading performers in nearly every marketplace across Australia are auction listing agents.
Get your real estate stories in the news: 5 ways to woo journalists (including us!)
It’s an age-old question and one I’ve been asked a lot lately - “How can I get my…
Unlock the potential of outdoor space: Justine Wilson’s tips for creating an alfresco haven
As the vibrant seasons of spring and summer arrive, it traditionally means more listings and more sales.
Tony Lombardi: 5 strategies to reap auction clearance success
Even in a challenging real estate market, auctions can be a powerful tool to generate a successful sale.
Imogen Callister: Triple your business with text
Do you remember the olden days? The days where a phone sat on a wall. You would have…
Matt Leacy: How to make a splash with an idyllic pool
"There's plenty of space to add a pool!" It's a common phrase real estate agents use to entice…
Jimmy Burgess: The 7 lies unsuccessful agents believe
Top US real estate agent Jimmy Burgess says there are seven lies unsuccessful agents believe that ruin their…
Bianca Denham: What’s an appraisal for?
Our group has just completed its 12th Real Estate of Origin event, a group wide appraisal drive where…
Sensational styling to sell this spring
Spring is just around the corner, and if you and your vendors want to ensure your property styling…
Claudio Encina: Three of the best
They say it can be hard to find good advice, but that’s certainly not the case when it…
Three ways to create leverage and scale your GCI in commercial real estate
There are three strategies that commercial real estate agents should implement if they want to take their production…
Caroline Bolderston: Beware the ‘resistance zone’
Have you ever considered how the words that you use might have a profound impact on your outcomes?
Rik Rushton: Are you productive, or just busy?
As we approach each day with our ‘to do lists’ there is a genuine risk that our days…
Jesse Davidson: the benefits of auction
These days, we are all accustomed to seeing the headlines in the newspapers of properties selling at auction…
Sun rises on Melbourne Real Estate with infinity loop strategy
Melbourne Real Estate’s business philosophy is a simple one - it wants to be the sun in each…
Bianca Denham: is commission really the problem?
Some people relish the opportunity to wipe the slate clean in the new fiscal year, while others are…
Bianca Denham: where are all the listings?
Even in the face of continued rate rises, the real estate market is defying the speculators and pessimists.
Caroline Bolderston: claiming your missing millions in missed listings
For most agents, missed listings and sales are par for the course. But what if there was a…
Auction floor dialogue: how to properly communicate with vendors and buyers on auction day
When an auction starts and the auctioneer calls for an opening bid, only to be met with a…
Grey matters: Why buyers will pay more for dark grey interiors
Dusky, dramatic walls are transforming the real estate market as buyers bid more for homes adorned with dark…
How going live can get you more referrals
In today's digital age, building a strong referral network is crucial for growing your rent roll consistently. Ellen…
Seize the season: why winter is the perfect time to showcase properties
Each winter, agents begin to stockpile listing opportunities. They nurture sellers through the middle of the year with…
How to make your property listings stand out
Branding, marketing, and advertising are three terms that often get confused.
From cold to sold: master the art of winter home styling for a hot sale
Selling a home during the winter season may seem challenging, but with the right preparation, you can showcase…
Ryan Serhant’s five ‘big money’ real estate tips
He's the biggest real estate agent on the planet and Ryan Serhant didn't disappoint when he joined 4000…
The 5 characteristics Mauricio Umansky says every agent needs
Mauricio Umansky is a name synonymous with real estate worldwide.
Resilience rewarded: seizing opportunities in a tough market
The harsh reality is that in 2023 you have to do more to get less.
Darren Krakowiak: five keys to winning more listings in today’s commercial real estate market
In any market, the best commercial real estate agents do everything that they can to stay ahead of…
Nerida Conisbee: low volume winter looks likely
In April, new listings were down 17.1 per cent with Sydney and Melbourne seeing the biggest falls.
Selling Smarter: Why Personality Matters in Real Estate Sales
How can you identify if a team member is best suited to networking, cold calling, presenting, objection handling…
Three golden rules for marketing success
With the average Australian seeing thousands of ads every day it's important to ensure yours resonate with your…
Jesse Davidson: Are on-site or in-rooms auctions better?
For as long as auctions have existed, the discussion over whether or not on-site or in-room auctions are…
Manos Findikakis: are you bored with your own dialogue?
Do you ever listen to yourself when speaking with clients and wonder whether it’s time to change things…