OPINION
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Your money lives in your pipeline
Agents often tout the strength of their pipeline, but as Mark McLeod explains, it can reveal a lot more than just which properties may come on the market next – it can highlight the structural strengths and weaknesses in your whole business.
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The Agent vs Office Commission Split: Manos Findikakis
Every agent wants to make more money on their real estate transactions and the debate of the agent vs office commission split is never far from agent-to-agent conversations.
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The opposing challenges of differentiation and automation: Brock Fisher
When your business looks the same from the outside as your competitors, you are failing to establish a unique value proposition and a point of difference. This is a problem, and often misused automation tools are to blame. Brock Fisher explains how to use proptech to stand out in the crowd.
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Spot the ailment: Dan Argent
With all the talk about vaccines right now, Dan Argent wonders if it's possible to vaccinate against potential road blocks in business
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What if Google does pull its search engine out of Australia?
The Australian government’s push to make Google pay news organisations for linking to their content has seen the search giant threaten to pull out of Australia.
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Shopfront or virtual office?
Manos Findikakis provides some advice on the debate between virtual office and shopfront - and how to determine which is right for you.
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Eight traits of high-performing sales agents
Albert Einstein has famously been quoted to say, 'Insanity is doing the same thing over and over again and expecting a different result".
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How to master strategic thinking in real estate: Scott Bateman
For more than 20 years I’ve been involved in sales across various industries and there’s a question I’ve asked every team I’ve worked with during this time which is (almost) always guaranteed to result in stunned silence – “what do you do that your competitors would admit they can’t or don’t?” It sounds like a simple question, but I want…
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Resilience is a business opportunity: Josh Symons
Like most people, I started the year thinking positively about what was ahead of me. I had just become a father for the first time, freely gloating about how great a sleeper my daughter was (trust me, parents of newborns understand why this is a big deal), and enjoying a…
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5 New Year’s resolutions to supercharge your rent roll in 2021
Most real estate business owners want to grow their rent roll. Not just to pay the bills, but to produce profits while their long-term goal is to build the asset for retirement, investment and lifestyle. What we’ve noticed working with agencies following traditional structures, such as portfolio management style, is…
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Why collaboration is essential in property management
The concept of collaboration is not new, but we find that it’s regularly overlooked by industries looking to enhance an existing business model. The truth is that collaboration is essential for success—within real estate, property management and beyond. Not only does it create forums within which people can learn from…
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Five prospecting tips for 2021
Prospecting is an ever-popular topic in the real estate community, especially right now when we are all brimming with new goals and enthusiasm for the year ahead.But according to Dan Spencer, managing director of Activate Growth, agents are making it moredifficult for themselves, than what it needs to be.“There’s this idea…
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The apps every agent needs on their phone: Imogen Callister
With so many marketing technologies available to real estate agents in Australia, the number of apps designed to help you build your brand online can be overwhelming. Media coach Imogen Callister highlights the ones she believes work best.
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How strata managers can maintain success in both present and post-COVID worlds
Not exempt from the challenges of the ongoing global pandemic, strata management firms, like millions worldwide, have faced their own challenges in 2020. As a heavily competitive sector that requires a finger on the pulse, strata managers have been faced with changes to the fundamental elements of the industry, whether…
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Three challenges to expect in 2021 and how you might meet them: Manos Findikakis
Eview Group Managing Director Manos Findikakis says that even though the market is booming, 2021 is likely to bring some challenges of its own. Here is how he believes they should be met.
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Three real estate lessons for 2021: Manos Findikakis
We will all remember 2020 as the “unexpected” year. A year that began with extreme optimism, which was abruptly met with total chaos, and now exhibits signs of this centuries ‘roaring 20’s’. It’s funny, although so very predictable, how history tends to repeat itself. That is not to say that as a global community we are out of the woods…
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Leaders: Take a break…
As the months of 2020 wore on, the faces of those staring back at me through the ‘Zoom portal’ started to change. The make-up was removed and the coffee levels increased. The language being used, the rhythm of the dialogue, the speed of decision making, the questioning of self, the level of support required, all slowly started to resemble that…
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Hayley Baxter: The traits of top property management teams
The most successful teams (you guessed it) actually work as a team Competitive cultures can work for some professions, but property management is not one of them. Possibly the most important aspect of customer experience from a landlord’s perspective is the feeling that their investment is in good hands, and that everyone in the team knows what’s going on. If…
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2021 Market Outlook: Leanne Pilkington
All things considered, 2020 closed on a high. House prices are showing a mild increase month-on-month in metropolitan and regional locations, which provides some comfort to consumers as Australia embarks upon a long-term economic recovery. In an unusual but appropriate move for the times, the Reserve Bank has confirmed interest rates will remain low for the next few years, which…
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Hit the reset button: Nick Brown
Being a property manager has likely never been tougher than it was in 2020. Nick Brown takes a look at what you can do to reset, recharge and make the best of things in the future.
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14 property and finance predictions for 2021: Rebecca Jarret-Dalton
Just as we are about to close the door on 2020, many of us are watching the property market and economy hoping to anticipate what opportunities are likely to present themselves in 2021. Based on recent events, the state of the nation and our current appetite when it comes to…
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The QR code comeback: Bill Shields
Then, the pandemic hit and the QR code was suddenly everywhere. Bill Shields explains how the QR code should be harnessed as an open house tool. If you've been to a cafe or restaurant lately, you'll have noticed QR codes have suddenly become synonymous with checking-in. Just scan the code…
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Convenience in 2021: Agent checklist
The concepts of good service and convenience are now synonymous. You can’t have one without the other. If you’re not providing your customers convenient, easy and flexible ways to work with you, through channels they wish to engage in, at times suitable to them, then you can’t claim to be offering a good service. Convenience means providing customers the choice…
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Struck down by tinselitis? Here’s what to do
A serious case of “tinselitis” is about to sweep the nation. It happens every year, when the last of the Halloween candy is cleared from the shelves to make way for Pavlova Magic and extra large, festive-size boxes of Favourites. With every Bublé song, more and more of us become infected – and there’s no cure till Boxing Day. Around…
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Is this the beginning of Australia’s biggest rental boom?
Possibly the most important story for Australian real estate in 2021 will be an all-time record high increase in household rents and a dire shortage of accommodation for people to live in. Australia will not experience a real estate Armageddon but the biggest rental boom in living memory is currently…
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Learning through a crisis
While the complete fallout of the pandemic is still unknown, it is safe to say that it has fundamentally changed the way we all do business. It is also safe to say that the social and economic impacts have been wide-ranging and far-reaching, and few have remained unscathed. However, the prioritisation of innovation during the COVID-19 crisis has been key…
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Handling negative social media reviews
A bad review is not necessarily a bad thing, according to media coach Imogen Callister. It's what you decide to do next.
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How to win the pre-Christmas sales rush with digital marketing
Christmas can really throw out the selling cycle. I wouldn’t be surprised if the downtime period was extended this year, as families cross borders to reunite for the holidays. Are you prepared for that?
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Renters in Victoria soon won’t have to deal with dodgy heaters and insulation
Renters will no longer have to contend with poorly insulated homes and Victoria will move closer towards 7-star home efficiency standards under a A$797 million plan announced this week. It’s purportedly the biggest energy efficiency scheme in any Australian state’s history. Energy efficiency essentially means using less energy to perform the same job. It’s…
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The benefits of working with a buyer’s agent
The relationship between listing agent and buyer’s agent can be a dynamic one in the real estate industry. When built on mutual respect and understanding, working together can actually be quite powerful - allowing for results which are mutually beneficial and providing the potential for a win-win situation allround. With…
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2021: The year of people-driven leadership
As we move into 2021, there are still so many questions to be asked, and answered, about the lasting impact of 2020.
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Overcome what is holding you back
Can you remember when you first started in this wonderful industry? You got your qualification, you did your induction training and you were feeling fired up and ready to take on your patch and be the next number one. On your first day in the real world of real estate, your principal would have said something along the lines of,…
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$1 billion per year (or less) could halve rental housing stress
COVID has shown us what’s possible when it comes to alleviating poverty. For six months JobSeeker payments were doubled and then maintained at a level 50 per cent above normal. When the bonus finishes at year end it is likely to be permanently increased for the first time in almost 30 years. Commonwealth rent assistance could do with the same sort of attention. Rent assistance…
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The 4 Cs of a successful real estate agency in 2021
No matter how your agency pivoted during lockdown, the reality is that remote work has become the new normal. Some companies, like Twitter and Square, are allowing staff to work from anywhere – all the time – wherever they feel most creative and productive. Others are offering a 50/50 split, or another mix. Whichever direction you’ve decided to go, remote…
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The suburbs are the future of post-COVID retail
The COVID-19 pandemic delivered a body blow to CBD retailers, but it’s just the latest of their challenges in recent years.
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