OPINION
-
Champions of service: Claudio Encina
Claudio Encina explains how you can use technology to create certainty in times of change and use this to connect with your clients on a deeper, more meaningful level.
Read More » -
The home renovation equation: A personal finance expert explains
Home renovation has long been something of a national sport for many Australians, but community demand for home fix-ups has reached fever pitch since the pandemic.
Read More » -
Manos Findikakis: Does your vision of the future excite you?
I must admit, I entered the real estate industry in 2003 with lots and lots of apprehension. I, like many who first start, had one foot in the door and the other out.
Read More » -
Who comes first: The customer or your team?
It's a myth that all business is good business. Difficult clients can cost you time, money and sap your team's enthusiasm for their job. Nigel O'Neil explains why, sometimes, the best thing to do is say goodbye.
Read More » -
How to avoid little white lies
A new report shows the perception of real estate agents as unethical is slowly, and rightly, changing. With that in mind, we thought we'd put some of the most common 'little white lies' real estate agents tell to top coach Claudio Encina, to see what agents can say or do differently to achieve the best results for themselves and their…
Read More » -
Tech choices that buy you time: Michael Choi
Technology is fast eroding the geographical boundaries of the traditional agent farm area. Area Specialist founder Michael Choi examines why it's important to keep up in the tech race and which apps can buy you the time to do it.
Read More » -
Stepping outside my comfort zone: Leanne Pilkington
Leanne explains how she felt being outside her comfort zone and what she learnt from the experience.
Read More » -
Wasted time, energy and missed opportunities: Manos Findikakis
Early in your real estate career you can be forgiven for not understanding how your business really works. For many, their first few months is a baptism of fire with little formal training, little guidance and little forward planning.
Read More » -
Shane Kempton: Positive mental attitude (in three simple steps!)
Chris is an agent who has missed out on his past two listing presentations. He is now starting to think he has lost his edge and he’s not as good as his competitors. He goes to his third listing presentation with this negative thinking and, sure enough, he misses this one too. When he gets home, he starts saying to…
Read More » -
Off the leash and on the lease – the pros and cons of pets in rentals
Did you know Australia has one of the highest rates of pet ownership in the world? And did you know we have more pets (29 million) across the country than there are people (just shy of 26 million)?
Read More » -
How to create next level digital proposals
It can be hard to know where to start when selecting digital proposal software. Bill Shields explains the must-have features you should look out for and how they can help you win your next listing. The newest wave of digital proposal software gives you an unprecedented opportunity to create and deliver polished, personalised introductions that remind potential clients why you…
Read More » -
Nick Brown: The reality of reviews
A property manager's job is never easy, but what happens when a bad review turns up online? Nick Brown offers some tips on responding and what you can do to set the record straight.
Read More » -
Joel Davoren: When is it wrong to focus on bragging rights?
Real estate as an industry is very focused on talking about records, and now more than ever! We do it because we are proud of what we do and what we achieve.
Read More » -
Manos Findikakis: Leads, leads and more leads
Early in my real estate career, I heard this statement from a good friend & colleague which really resonated with me.
Read More » -
Imogen Callister: Mastering content curation
Standing out in the social media crowd is essential for your personal and business brand. Imogen Callister takes a look at the best tools to help you curate your content with ease.
Read More » -
Andrew Cocks: First-home buyers seize the moment
In the past few months, calls for the Reserve Bank to 'do something' about runaway house prices have become louder, ignoring Governor Philip Lowe’s repeated response that it is not the job of the central bank to meddle with house prices.
Read More » -
Image of health: How a new model helped group reach new heights
It’s clear there is strong demand from agents keen to create their own success, with our agency team at Image Property soaring by a staggering 540 per cent in just six months.
Read More » -
Fiona Blayney: Treading a new path
Fiona Blayney reflects on the tumultuous year that was 2020, what she learnt from it and why two simple questions will help you plan the remainder of the year ahead and make better connections with your clients.
Read More » -
Travis Williams: ERPs and why you need one in your real estate business
As an agent, your CRM is your lifeblood. It's your phone book, task manager and resource to get what you need now and in the future. But running a business is a whole different ball game.
Read More » -
The value equation: Trish Varker-Miles
Trish Varker-Miles says creating valuable, effective content that educates and builds brand awareness will gather more traction with potential clients.
Read More » -
Three trends getting results in property management: Tiffany Bowtell
Standing out in a crowded property management marketplace can be hard. Tiffany Bowtell reveals the 'secret formula' that can help your business grow and why automation, artificial intelligence and effective outsourcing solution technology all have a role to play.
Read More » -
Finding strength in adversity: John Knight
There's nothing like a worldwide crisis to test a business's resolve and ability to adapt. John Knight examines what great real estate businesses did when the going got tough and what lessons you can adopt at your agency.
Read More » -
Project fatigue: Manos Findikakis
April signifies the end of the first quarter of 2021 and the beginning of the next. Many businesses and their teams will be conducting their quarterly reviews, what worked, what did not, what milestones they achieved and whether they are on target, on track or off track.
Read More » -
Volume is vanity and profit is sanity: Manos Findikakis
In an environment and culture that chases medals, awards and the membership to the 'million-dollar club’, profit often places a distant second place when it comes to goal setting and achievements.
Read More » -
D-Day looms for the end of government props: Andrew Cocks
Six months ago, the nation prepared itself to step off the fiscal cliff. Not much liking the rocky landing back in September, the day of reckoning was delayed but now both the moratorium on tenant evictions and JobKeeper support have run their time and March 28 is D-Day.
Read More » -
Mark McLeod: How to earn $900,000 a year within five years
They say real estate is a numbers game, and knowing how to crunch them can see you come out on top. Mark McLeod explains the 'compounding effect' and how understanding it can help your business.
Read More » -
The gold is in the work that does not pay: Manos Findikakis
When I first got into real estate some 18 years ago, one of the first 'lessons' that was shared with me by a veteran in the industry was to focus 90 per cent of my energy on 'getting the listing' and only 10 per cent working with the buyers.
Read More » -
Dan Argent: The superpower of specialisation
When you start a new business should you focus on saving money or making money?
Read More » -
Avi Khan: Positivity paves the way for productivity
Successful agencies shouldn't need to talk down the hard-earned reputation of their competitors in a misguided attempt to get ahead, writes Avi Khan
Read More » -
Michelle Bowden: It’s a fine line between persuasion and manipulation
Negotiation is a core facet of real estate and there are many ways to get clients to see things your way. Influencing skills expert Michelle Bowden explains the difference between persuasion and manipulation, and why a win-at-all-costs mentality may not see you winning for long.
Read More » -
Three steps to become a source of real estate information – and win business
Right now, buyers and sellers in your local area are searching the interwebs for things like, “What to do before moving home?”, “How to negotiate in real estate?”, and ”First-time homebuyer mortgage”.
Read More » -
How to achieve $500K gross commission income in your first year
When it comes to real estate sales, individuals are often lured by the prospect and promise of being able to 'write their own pay cheque' and to a realistic extent, it is true.
Read More » -
What the best agents do to be the best: Manos Findikakis
As an agency principal and network director, we get to see many high-performing agents, and on the converse side, we also get to see some low-performing agents.
Read More » -
The real cost of cheap vs affordable CRMs
Bargain hunters. You know the type. The ones who go with the discount agent who’s more than willing to shave 0.75 per cent off their comms.
Read More » -
The art and science of lead generation
Elite sales agents know that the battle to win a vendor's autograph on the sales authority begins well before the listing presentation.
Read More »