From the Editor

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  • Purple Rain: 7 marketing lessons for any business

    Purplebricks spent roughly 900 days on Australian soil, reportedly spent roughly $200 million in marketing, yet couldn't make their business model work. With my marketer's hat on, here are what I hope are seven useful and practical lessons we can all take away from the experience. 1. There is no point branding unless you can…

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  • Why should clients give you their data, and how should you use it?

    Once upon a time in a land far, far away, a law firm found itself in hot water for using location-based marketing around hospitals. They had geo-fenced a Hospital Emergency Department, allowing them to target advertisements toward patients’ phones for their personal injury litigation services. I’m sure someone thought it was clever marketing to a bunch…

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  • 3 lessons from Masterchef for real estate agents: Samantha McLean

    Masterchef and being in real estate. Kind of the same. I’ve said it before, but in case you missed it, I’m going to compare life in the industry to those fun mystery box challenges you usually see at the beginning of each week of competition. Those where George, Matt and Gary dream up this list of…

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  • What do you know for sure? Samantha McLean

      This time last year I wrote my editor's note based on something Oprah Winfrey does every year: the O List, a list of her favourite things of the year dressed up as Chrissy gifts for sale on Amazon.com. I made a list of my favourite things of the year too. I re-read that editorial…

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  • Feature Interview: Andrew Rechtman with Samantha McLean

    Transcript: Samantha McLean: Hey everyone, Samantha from Elite Agent Magazine and I have the pleasure of welcoming Andrew Rechtman, who is the Executive General Manager of Residential for realestate.com.au. Hi Andrew. How are you going? Andrew Rechtman: Great to be here. Thank you very much. Samantha: You've got a lot of robotic devices here at…

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  • Flagship office of the Agency in Bondi Beach opens its doors

    Designed by award-winning architects Redgen Mathieson, The Agency’s stunning new office holds prime position in the new Pacific Bondi Beach development overlooking the iconic Sydney Beach. The open, transparent, striking space has been designed to embody and foster the brand’s dynamic approach to real estate. CEO Matt Lahood says that he views the Bondi office…

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  • Feature Interview: Andrew Cocks with Samantha McLean

    Transcript: Samantha McLean: Hi, everyone. Back at stand 18 in the expo for AREC 2017 and my guest is Andrew Cocks, who is the managing director of Richardson & Wrench, one of the bigger franchises in New South Wales. Welcome, Andrew. Andrew Cocks: Thank you very much. Samantha: Who, so far, do you think has…

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  • Bitcoin and Blockchain in real estate – is this the future?

    It’s not just real estate, but many industries over the next few years will feel both gain and upheaval due to innovations in technology. In particular, banks and the real estate sector currently have their eyes on crypto-currency (Bitcoin and The Blockchain) and the potential it has to change traditional business models. A significant example…

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  • Feature Interview: John Cunningham with Samantha McLean and Sarah Bell

    Transcript: Samantha McLean: Hey everyone, back in the AREC Expo Hall at the Elite Agent Magazine stand. This time we're almost ready to wrap up. We've got John Cunningham, REINSW president and head of the Cunningham ship. How are you going, John? John Cunningham: Good, really good. Thank you. Samantha: What we want to do…

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  • Using Facebook to Generate Leads

    The one thing most people agree on is that you need to use things like Facebook to generate leads, but not everyone agrees the way you should go about it. Coach Josh Pyatt’s article on the pros and cons of Facebook profiles versus pages raised some comments from others who believe things should be done…

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  • Steve Carroll: Robots, Driverless Cars and the Need for Speed

    Ladies and gentlemen, in the future, when you get home from work, who would you rather have cook your dinner... your partner, or a robot programmed by Jamie Oliver? This was one of the opening questions from Steve Carroll in his keynote at this year’s Momentum events across Australia. Elite Agent’s Samantha McLean took notes…

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  • Wrap up – What’s new for FY 18: Samantha McLean

    July 1 is a date in everyone’s calendar. Not only is it the start of the new financial year, and the halfway point in the calendar year, but also the date when many of the state and federal budget initiatives come into effect. Here is a roundup of what’s changed around the country and in…

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  • Building Ministers Move on Building Product Safety

    Friday’s meeting of the Intergovernmental Building Ministers’ Forum (BMF) presented an opportunity take action on building product safety in the wake of the recent London Grenfell Tower fire and follows calls by many to undertake audits of residential apartment buildings and other high risk buildings. The BMF is a body of Commonwealth, State and Territory Ministers responsible for…

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  • To New Beginnings: Nikki Gogan Moves to Caporn Young

    After 30 years in Northam, WA and 11 and a half years as a member of the Hollett & Lawrence Real Estate team, Nikki Gogan has moved to Fremantle to be a part of Caporn Young, working closely with Associate Director and RERN Hall of Fame winner Stefanie Dobro. Speaking to Samantha McLean yesterday, Nikki says while…

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