AI
How real estate professionals are putting AI to work right now – practical workflows, tested tools, and honest answers about what’s worth your time and what isn’t.
The AI Edit Ep. 6: SEO just changed – are you a source AI can reference?
Samantha McLean explains why traditional SEO - being the best answer on a single page - is no longer enough, and what real estate professionals need to understand about AI overviews, E-E-A-T, and the new rules of being found online.
The AI Edit Ep. 5: The digital letterbox drop – why paper was never the point
Samantha McLean introduces Ailsa, Elite Agent's AI journalist, and makes the case that the letterbox drop was always…
The AI Edit Ep. 4: Redesign the factory – the productivity paradox, applied to AI
Samantha McLean explores why doing things faster with AI isn't the same as doing things differently – and…
The AI Edit Ep. 3: Stop buying fish – why inbound is the lead source that compounds
Samantha breaks down the three ways to get leads in real estate and makes the case that content…
The week AI helped sell one home and nearly blew up another
From a Florida homeowner selling with ChatGPT to a US$50M deal nearly derailed by AI advice, learn why…
The Agency strengthens people-first growth strategy with Reeboot AI wellbeing rollout
The Agency is providing 850 staff and their families free access to Reeboot AI, an on-demand mental health…
The AI Edit Ep. 2: The four modes of working with AI – and why most agents are stuck in Mode 1
Samantha McLean breaks down the four levels of AI adoption – from ad hoc freelancer to full operating…
The AI Edit Ep. 1: Why “working harder” in real estate stopped being the competitive advantage
Samantha McLean launches The AI Edit – a new video series pulling back the curtain on the AI…
The ultimate guide: 35 practical ChatGPT tips for real estate professionals
35 actionable AI strategies for real estate agents: write sharper listings, plan smarter, and win clients without working…
When execution is cheap, judgment is worth the premium
In an era where AI eliminates the "blank page," human judgment becomes the industry’s scarcest resource. Success now…
RWC kicks off 2026 with AI, compliance and 18% growth surge
Ray White Commercial's inaugural Symposium brought together 300 network members to celebrate an 18 percent growth in transaction…
realestate.com.au launches its first real estate app for ChatGPT
Realestate.com.au brings property search to ChatGPT, allowing Aussies to find homes through natural conversation rather than traditional filters.
Thinking of switching careers into real estate? Read this first
With career-changers flooding into real estate, a former compliance professional outlines why the industry still rewards discipline, mentoring…
If it’s not searchable, it may as well not exist
In an industry where sold prices are visible but strategy rarely is, structured editorial content offers a way…
Why Candice Whinnett Dedicates One Day a Week to AI
"You don't have to be a tech head to get started. You have to be curious, you have…
Chinese investors dominate foreign-owned Australian property
Chinese buyers account for a staggering 67 per cent of the more than 40,000 Australian residential properties registered…
What Does AI Say About You?
When AI answers questions about your property market, will it cite you – or your competitors?
You’re asking the wrong question about AI
Everyone's using AI to do the same things, just faster. That's the trap. The real opportunity is building…
The new #1 ranking: How to get recommended by ChatGPT and win more listings
According to the HubSpot team, we're witnessing "one of the wildest disruptions" in marketing history, and it's happening…
Are tenants ready for an AI Landlord?
There is some innovative stuff happening in the US in property management. But are consumers ready for it?
Samantha can’t come to the phone right now…
Need a PA to answer your phone for you - Meet Lucy your new voice AI.
Zoom’s over. Now what? Smarter ways to capture (and actually use) your best ideas
Want to create your own 'Otter'? Here are some prompts you can use with Claude or ChatGPT
Could ChatGPT Hijack Your Next Deal?
TL;DR: Today we're releasing a new episode of The Thought Leaders podcast where Samantha McLean tackles the reality…
Real estate loves a good quote, so let’s get social with ChatGPT
A well rounded social strategy should add value to your followers, but if you like a good quote…
Reality check: AI is here, and it’s reshaping your real estate playbook
The AI hype is officially giving way to real-world application—and regulation. From Europe’s landmark AI Act and Zillow’s…
Using AI to gather property testimonials
If there’s one thing every agent should be collecting (besides listings), it’s testimonials. And not just the odd…
The AI Powered Agents Library for Real Estate Professionals
Are you drowning in AI tools and wondering which ones actually work for real estate? Samantha McLean has…
Checklist, camera, action: how to turn real estate to-dos into watchable videos
Checklists are a real estate agent’s best friend—but let’s be honest, they don’t exactly scream “engagement.” If you're…
Gary Vee’s top AI & marketing tips for real estate agents
Gary Vaynerchuk, has been a great source of marketing inspiration to me over the years, from reading The…
Why skipping the neighbours at open homes could be costing you thousands
We’ve all done it — reused the same neighbour invite template with a quick address swap, or skipped…
Why every real estate agent needs a SWOT analysis (and how ChatGPT can help)
A classic SWOT analysis is still one of the smartest ways to figure out where you stand—and where…
How to make suburb snapshots look sharp using AI and Gamma
We eat with our eyes, and so do property owners. Whether it's mashed potato or a suburb report,…
Has ChatGPT been too nice to you lately?
If you’ve noticed ChatGPT sounding unusually polite lately, you’re not alone. Since a recent model update, users across…