VMG Executive Chairman, Antony Catalano says VMG is ahead of the pack and on track to re-define the role of AI within the property sector to deliver a best in class solution for agents, vendors and buyers alike.
He said, “We are excited by the evolution of AI, and with six years experience through our business, Propic, VMG is leading the AI race in property. The future is AI and that future is now.”
“Propic is already internationally regarded as a leader in AI, and we will continue to invest in our AI solutions as part of our commitment to innovation and delivering market-leading solutions for real estate customers across the country.”
“We know AI is transforming life as we know it, and as innovators in this space, we’re excited to announce today some powerful new AI features on Propic’s CLAIRE platform and will soon be announcing new AI features on view.com.au, which will help buyers find homes that truly match their needs and lifestyle, not just those featured in high cost depth products.
“Our competitors can’t match this approach, tied as they are to their revenue model. It’s set to revolutionise property search – watch this space!”
Propic will continue to enhance its ground-breaking AI-powered agent assistant, CLAIRE and today unveiled its largest feature release to date, headlined by the launch of ‘Property Haven’ (Claim My Property).
Founded in 2019 by Jeffery Gray, Propic aims to revolutionise the real estate industry with the power of AI. Since launch, it has grown to become the market leader in providing data solutions and generative AI for real estate agents.
Propic works with real estate brands such as Highland, Place and McGrath and in the last year has assisted in the transaction of over $13 billion worth of property transactions. CLAIRE now assists in over $2 billion in property transactions per month, with this amount growing exponentially each month.
This latest Propic release introduces powerful new capabilities to help agencies connect with more prospects, anticipate vendor behaviour, and automate personalised conversations at scale. It follows the June launch of a world-first conversational voice AI for listings in 58 languages.
Together, these enhancements give Propic clients cutting-edge tools to engage more effectively, all at no additional cost to their current subscription.
Below is a closer look at the enhancements and how they’re redefining the way agencies attract, convert and retain clients:
Property Haven ‘Claim My Property’ Prospecting: The world’s first AI-powered personalised home hub lets homeowners claim and track their properties, accessing tailored insights through an agency-branded portal. Available 24/7, it enables real conversations, captures first-party data, and helps agencies identify future vendors earlier, all as a white-label CLAIRE solution.
Two-Way AI Conversations: CLAIRE enables your agency to communicate with consumers from the very first enquiry, through OFIs, settlement, and beyond. CLAIRE can not only communicate with Buyers and Vendors through the path to purchase/sell, but also offer related services such as Property Management, Finance, and even assist people in moving home with connections. She can communicate to the right consumer at the right time, with services relevant to them and their objectives.
Omni-Channel & Omni-Service AI: CLAIRE engages prospects across email, SMS, chat, voice and more while capturing valuable first-party data. Helping recognise every opportunity and connecting buyers, investors and clients to complementary services that build stronger relationships and new revenue streams.
These features continue to enhance the conversational AI chat experience, augmented enquiries, enquiry management and copy writing capabilities already provided by CLAIRE.
Propic CEO, Jeffrey Gray said, “Agencies are under pressure to deliver more, faster and often with fewer resources; this release brings together the speed, intelligence, and integration our clients need to thrive in that environment. Every new feature is about turning interactions into competitive advantages, helping agencies work smarter, win more clients, and unlock new revenue.”
The new features are now available to all Propic clients, with updates rolling out automatically to existing CLAIRE deployments for no additional cost.
View Media Group has also restructured its view.resi sales teams with a customer-first model, giving every agency a single point of contact and tailored solutions to match their business needs. From free listings on view.com.au to performance marketing via Acquire and Propic’s AI technology, agencies gain a complete toolkit to connect with customers, win more listings, and manage opportunities faster and more effectively.
Trent Casson, Managing Director, view.resi, said, “The power of the view.resi bundle is in how it helps agencies map their path to independence. By combining Propic’s AI capabilities with both on and off portal marketing strategies, we’re seeing agencies deliver stronger results for their clients, including up to a 27% increase in OFI attendance*. It’s a clear example of how the right tools, working together, can reshape the way agencies grow and compete,” he added.
*Place internal data (Jan – Oct 2024)
