Elite AgentFEATURE INTERVIEWS

Keeping it hush: Andrew Campbell on winning the trust of celebrity and ultra-high-end buyers

In a market where prestige homes often change hands without a whisper, Andrew Campbell has built a reputation not by chasing headlines, but by fostering trust. With a client list that includes celebrities and elite buyers, the focus is on discretion over display.

In Brightonโ€™s prestige property scene, where homes regularly command eight-figure sums and discretion is often prized above profile, Andrew Campbell has quietly become a go-to operator for those who expect more from their agent than just market knowledge.

A co-leader of Team Campbell Gregory (now part of Buxton Brighton in Victioria), Andrew has worked at the top end of the real estate market for 15 years, specialising in $5 million-plus transactions where trust is earned slowly and never taken for granted.

Heโ€™s built a career on relationships rather than marketing hype.

Itโ€™s a long game thatโ€™s seen him nurture vendors for years before they ever sign a listing agreement.

The recent sale of 29 Tennyson Street, Brighton, a property that sold in four weeks after six years of quiet vendor engagement, is a case in point.

โ€œItโ€™s not about pushing for a listing straight away,โ€ Andrew says.

โ€œItโ€™s about being there with valuable insights and letting people come to their own decision over time.โ€

Subtlety and trust form the backbone of Andrewโ€™s enduring success in Brightonโ€™s high-end property market.

When a recent vendor described him as a โ€œtrusted adviser,โ€ it wasnโ€™t just a compliment, he says it was confirmation of the long-game approach heโ€™s spent years refining.

That same client, confident in the level of care and discretion Andrew provided, promptly referred another seller with a penthouse to list, even before their own deal had officially settled.

In this space, where word-of-mouth travels quietly but carries weight, that kind of endorsement says more than any billboard or campaign ever could.

โ€œReferrals are everything,โ€ he says. โ€œTheyโ€™re how you know youโ€™ve done the right thing, even if no one sees it publicly.โ€

Andrew doesnโ€™t court attention for record prices or public accolades.

In fact, his past agency, Hush Property, was named to reflect the discreet, high-touch approach thatโ€™s won over celebrity clients like Chris and Rebecca Judd and NBA player Joe Ingles – some of whom have bought and sold with him for years without ever meeting in person.

โ€œIโ€™ve done over $30 million in transactions with Joe Ingles, all by phone and text. We’ve never physically met. But thatโ€™s what trust looks like.โ€

Privacy, patience, and precision underpin everything from vendor nurture to buyer negotiations.

When a Noosa-based buyer flew in to inspect the Brighton home heโ€™d viewed over FaceTime, Andrew didnโ€™t rush him through a 30-minute inspection.

Instead, he returned privately later that day for an hour and a half walk-through, letting the buyer take his time, ask questions, and visualise the move.

โ€œI want them to fall in love with the property before we ever talk about price,โ€ he says. โ€œIโ€™m not just selling homes; Iโ€™m selling a lifestyle … and that takes time.โ€

For many high-end clients, security and privacy are paramount.

When Andrew was helping Rebecca Judd search for a property, her brief was crystal clear: she wanted something private, secure, and protected from unwanted attention.

โ€œWe looked for two to three years to find the right home for her,โ€ Andrew says.

โ€œIt wasnโ€™t just about the location or the finish, it was about peace and quiet, and not being bothered by the press.โ€

This methodical style also extends to pricing strategy.

Rather than inflate figures to win listings, Andrew focuses on setting achievable targets that allow properties to move within a traditional 4โ€“5 week campaign.

โ€œI told the vendor I wasnโ€™t going to overcook it just to get the listing. We built a plan, and it sold. And yes, you always need a bit of luck in real estate, but strategy counts.โ€

He adds: โ€œSome agents chase exposure, but Iโ€™d rather have the right buyer and the right result. My goal is to deliver certainty, not just headlines.โ€

As for high-end clients, Andrew says the less public fanfare, the better.

โ€œSometimes I donโ€™t post the sale. I donโ€™t put the board up. In a market like Brighton, discretion is not just appreciated, itโ€™s expected.โ€

Itโ€™s less about the flash and more about the follow-through.

And that, he says, is what keeps high-end clients coming back, even years after the deal is done.

โ€œIn this game, youโ€™re only as good as your last phone call. I never take a relationship for granted.โ€

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Catherine Nikas-Boulos

Catherine Nikas-Boulos is the Digital Editor at Elite Agent and has spent the last 20 years covering (and coveting) real estate around the country.