Australian data intelligence platform iD4me has officially entered the New Zealand market, bringing with it a new era of verified information on homeowners designed to help real estate agents prospect smarter, save time, and build stronger relationships.
The company’s move across the Tasman follows several years of preparation and increasing demand from New Zealand agents who have long faced challenges accessing accurate homeowner contact data.
The iD4me platform, already well established in Australia with more than 19 million verified mobile numbers and marketable email addresses, now gives Kiwi agents access to over 3.3 million verified mobile numbers and email addresses, with new records added daily.
According to iD4me CEO, Rahul Grover, the decision to expand into New Zealand was driven by agent feedback.
From the moment the platform launched in Australia three years ago, New Zealand agents began asking when they would be able to use it.
Many, he said, were still relying on door knocking and outdated ownership records to connect with potential vendors.
“Agents told me they were still door knocking and often in the dark about who owns what,” Mr Grover said.
“We saw a real opportunity to close that gap and help them build stronger, more meaningful connections using verified information.”
The result is a platform that gives users instant access to accurate, up-to-date homeowner details, reducing wasted time on unverified leads and replacing manual data collection with a few simple searches.
Built with privacy and compliance in mind
Although the system mirrors the Australian version in terms of design and function, Mr Grover explained the iD4me team spent significant time ensuring the platform met New Zealand’s privacy requirements, which differ slightly from Australia’s and are set to change again next year.
“In New Zealand, information has to be collected directly from the person and only kept for a certain period of time,” he said.
“We’ve been very careful about how we source and manage data. Every record in iD4me is date-stamped and IP-logged, so if someone asks where their information came from, we can show them exactly when and how it was provided.”
For iD4me, transparency is not just a regulatory necessity but a matter of trust, and Mr Grover believes that when people understand how their data is being collected and used, they are more comfortable engaging with agents who use it responsibly.
“People should know where their information is going and how it’s being used. When they do, they’re more comfortable with it, and it helps prevent fraud,” he said.
Simple, search-driven prospecting
At the heart of iD4me’s appeal is its simplicity. The platform uses a Google-style search bar that allows agents to search by name, address, suburb, postcode, email or phone number.
The interface was intentionally designed to be intuitive enough for anyone to use without training or tutorials.
“A good system shouldn’t need a demo. You log in, start typing, and it just makes sense. Whether you’ve listed a property and want to alert nearby homeowners to a VIP open night, or you’re expanding into a new patch, it’s a few clicks and you’re there.”
Mr Grover added that prospecting time can be cut dramatically, allowing agents to focus on relationship-building rather than administration.
“Prospecting will take half the time – maybe even less. You’ll have reliable information straight away, and it’s up to you how you use it.”
Unlike many data providers that sell information at a brand or corporate level, iD4me operates on a direct-to-agent model, so every subscriber has access to the same verified data, regardless of the size of their office or network affiliation.
“We’ve democratised data,” he said.
“Every agent gets the same verified information. What makes the difference is how you use it; your processes, your follow-up, and the relationships you build.”
This equal-access approach, he said, gives every agent an opportunity to compete more effectively within their local market and connect with homeowners on a more personal level.
Early adoption and future plans
iD4me’s launch has already attracted attention from some of New Zealand’s most recognisable real estate brands, including Bayleys, Barfoot & Thompson, and Harcourts.
Several agents from these groups have been among the first to trial the platform ahead of the official launch today.
Looking ahead, iD4me is investing heavily in data science and artificial intelligence, with several new products in development.
One upcoming app will allow agents to see who is calling them, displaying the caller’s name and key details before the call is answered – another step in iD4me’s mission to make agents’ work faster and more informed.
Additional AI-driven products are due to roll out in early 2026.
Despite the company’s growth, Mr Grover maintains that iD4me’s focus remains firmly on supporting individual agents and the relationships they build within their communities.
“For us, the agent is the hero,” he said. “Everything we build revolves around making their work easier and more effective. We’d love feedback from New Zealand agents about how we can help them even more.”
For more information, visit id4me.biz
