FRANCHISE NEWSNSW Real Estate NewsReal Estate News

Franchise owner shifts gears to start his own brand

With over 20 years of real estate experience, Manly franchise owner, Marc Sorrentino has decided to leave the traditional model and launch his own brand.

Powered by UrbanX, Sorrentino Property will enable Mr Sorrentino to leverage his name in his local area.

As an attraction agent, Mr Sorrentino has worked hard to grow his personal brand and reputation in the area, by providing outstanding service for his clients, while also being an active member of the local community, supporting a number of charities and community initiatives.

The decision to launch his own business was the natural progression for Mr Sorrentino.

“Working under my own brand and the Sorrentino name, I know that no one else will be able to benefit from my hard work and I know that I will see 100 per cent of the results from all of my marketing,” Mr Sorrentino said.

“My brand will stand out on and it will be clear which listings are mine and my success in the area.

“At the end of the day, it’s my hard work so I should be the one that benefits from it. In recent months, I’ve spoken with a number of sellers who thought they had listed with my office, only to find out that they had listed with an agent from outside the area, from the same franchise, but from a different office.”

Mr Sorrentino said he was excited about taking his career to the next level under his own brand and the partnership with UrbanX had given him the opportunity to run his own business and market himself, the way he has always wanted to.

“The partnership with UrbanX allows me to market my own brand the way I’ve always wanted to and to stand out from my competition,” he said.

“UrbanX has completely blown me away. The team are extremely switched on and have been eager to help me on every step of the journey so far. When I speak to them, I can sense the passion they have and it’s clear that they love what they do. The support has been amazing.”

Mr Sorrentino believes that the UrbanX offering is a great solution for business owners and agents to launch their own business because of the level of support they provide.

“As the industry shifts away from big offices with 20 or more agents to boutique agencies with small teams, the UrbanX platform is the perfect solution,” he said.

“There will be a lot of principals sitting in their offices at the moment, who aren’t happy with the support they are receiving from their franchise, and know that they could be doing things better.

“UrbanX provides the support for business owners to think differently about how they run their business. They provide all of the backend support they require, so that they can focus on growing business and brand.”

If you are ready to be your own boss and work for yourself, find out more about UrbanX.

Show More

News Room

If you have any news for the Real Estate industry - whether you are a professional or a supplier to the industry, please email us:

Partner Content

This post is promoted by Elite Agent on behalf of one of our commercial partners (advertisers). For all partnership enquiries email